Two years ago, there was a lot of discussion about the xiaomi brand in the market, and consumers at that time generally believed that xiaomi could only create cheap low-end mobile phones, and for the high-end mobile phone market, xiaomi could not enter even if it was squeezed. Whether it is for ordinary consumers or for the media, the view of Xiaomi seems to be the same.
Lei Jun also said on the Yabuli forum: "Everyone thinks that Xiaomi is doing low-end, which makes me quite depressed", and also solicited the views of netizens on Weibo, many netizens complained in the comment area that Xiaomi is no high-end technology, low-end representative... In addition to frequent emphasis in public, Lei Jun has also made a series of strategic layouts for Xiaomi to enter the high-end market, for example, the independent Redmi brand, the release of high-end mobile phones Such as Xiaomi MIX4 at the beginning of this year, etc., but so far, the public's cognition of Xiaomi is still stuck in place, and people can't help but wonder whether Xiaomi's high-end dream can be realized? The following Xiaobian summarizes several problems that affect Xiaomi's realization of high-end dreams.
<h1 class="pgc-h-arrow-right" > MIUI12.5 with bugs</h1>
Xiaomi 11 series after the sale of the rice noodles by the rush, the first few sales have appeared in the situation of seconds, millet 11 series performance also lived up to expectations, in addition to the MIUI system that has been criticized by everyone recently, the overall use experience is still very good, especially its imaging system has been greatly improved.
But recently many friends have found a problem, some users in the hands of Xiaomi Mi 11 have a Situation where WiFi cannot be used, even if you restart the phone can not be solved. Many netizens questioned the overheating of Xiaomi 11 mobile phones under the topic of "burning WiFi", WiFi failures, MIUI system bugs, etc. On the complaint platform, there have also been a number of cases in which consumers have complained about the damage to the motherboard of the Xiaomi 11 mobile phone.
<h1 class="pgc-h-arrow-right" > core components are too dependent on key suppliers</h1>
For some of the key suppliers that provide core components are too dependent, their own core technology reserves are insufficient, which makes the millet mobile phone in the entire industry chain there is a risk of being necked by key suppliers, any key point card neck, will lead to insufficient supply of millet mobile phones, once the supply of CPU chips, memory, cameras and other core components can not keep up, it will lead to the overall production efficiency of millet mobile phones to reduce, which in turn will lead to insufficient production capacity.
Excessive dependence on external suppliers makes the millet mobile phone industry chain become very fragile, and the shortage of millet mobile phones and supply chain problems will be a major challenge for its development, so that the control of its production capacity may have a serious impact. Once the parts manufacturer shuts down the supply
<h1 class="pgc-h-arrow-right" > subtle after-sales service experience</h1>
According to many users, when the mobile phone is taken to the after-sales point, the after-sales personnel are asked to issue a test report, but the process is not smooth. "At first, the after-sales staff said yes, but I don't know why I went out to talk to the manager and came back to say that I couldn't open it, I could only help send repairs and replacements, they couldn't open the test report sheet, if they insisted on opening, it could only stop the service for me."
In this case, many users can only choose to send repairs and replace them. Applying for a return refund seems to be a tug-of-war with Xiaomi's "battle of wits and courage", some users said that the caliber and processing methods given by Xiaomi's official flagship store, offline authorized service store, and after-sales telephone are different, and the service in this regard needs to be improved to be worthy of rice noodles.
<h1 class="pgc-h-arrow-right" > written at the end</h1>
R & D innovation needs long-term accumulation, simply adopt the supplier program is not innovation, this is not a year or two years can be completed in the course, this is a problem of technical strength, in order to so-called innovation to use a lot of good parts stacking, but in the quality control can not be controlled, or management is not strict, this is a big problem, although in the talk of user-centric, in fact, the lack of respect for quality, the interests of users are not enough attention.
Brand issues also need to be taken seriously. Cost-effective is not synonymous with low-end, but the premise is based on quality. A good product cannot build a good brand, but a good brand is definitely built through a series of good products, and there is a long way to go. However, xiaomi understands the high-end, that is, to assemble the parts that look like high parameters together to become high-end. But the high-end things to involve are quality control, after-sales, systems, user experience, brand image and so on.