Original title: Li Xuan: The reform of neutral names is not the pot of the football association, but other agencies and departments
As we all know, in December 2020, the Chinese Football Association issued the Notice on the Implementation of Non-Corporate Changes in Club Names in Professional Leagues at All Levels and required all clubs in the Chinese Super League, China League A and China B to complete the non-corporate name changes before the start of the 2021 season.
Since then, each club has changed its name. The name of the sponsor company was removed, but then there was a dilemma like the possible dissolution of the Tianjin Jinmen Tiger Club, and last season's champion Jiangsu Suning is now facing financial difficulties and is looking for a solution. There are also many clubs in the Central League and the Second Division that have plans to quit and not play.
Some fans accused the Football Association's current salary limit policy and neutral name policy of not being implemented at the right time, and the economic situation of each sponsoring company under the epidemic is not good, and not letting the company be named now is forcing the company to withdraw from sponsorship.
Today, football media person Li Xuan published a blog post: "The matter of neutral names, seriously speaking, is not a strong request of the Football Association, and other agencies and departments have taken action. Having said this, you may think that I washed for the Football Association, but it is really not, in fact, the Football Association did not take the initiative in this matter, which objectively shows that the Football Association's implementation of the State Council's overall plan for football development is not so in place. Clubs know that neutral names are not the pot of the Football Association. ”
But as an ordinary fan, no matter who issued the policy, the football association that issued the document, now there is a problem must point the spearhead to the direct leadership department, this is not wrong, in fact, the neutral name policy is not wrong, in the long run is more beneficial than disadvantageous, but the timing of the implementation is not right, now most sponsoring companies are in a bad economic situation, so some companies take advantage of the opportunity to change the neutral name, choose to withdraw.