Du Hua once broke the news in an interview that he receives millions of private messages and abuse every day, and his words are extremely unbearable.
After participating in "Sister Riding the Wind and Waves", this phenomenon became more violent, not only scolding her in private messages, but also scolding her on the hot search many times.
These private messages, partly from fans of her artists, and partly from the audience of the show, the former dissatisfied with her arrangement of idols, the latter dissatisfied with her performance in the show.
I used to think it was exaggerated, but since director Wu Tong also revealed that his social account receives more than 100,000 private messages and abuse every day, he realized the ability of fans to output emotions.
As a man, in the face of 100,000 private messages and abuse, Wu Tong did not dare to click on it, which shows how strong Du Hua is in his heart.
But Du Hua was scolded understandably, after all, there are many artists under it, and the fan base is relatively young and lacks certain judgment and rationality, so why is Wu Tong, as a local TV director, scolded?
If there are four words to describe it, it is: lack of sincerity.
01 Matryoshka four-piece set has been tried and tested
Wu Tong single-handedly carried the variety show ratings of Zhejiang Satellite TV, and also single-handedly made the variety show score inferior to one, there were more scoldings, more viewers who did not buy it, and Wu Tong's routine became more and more obvious.
It is not difficult to find that Wu Tong's variety shows all have "matryoshka four-piece sets", the sets are different, and the sets can be applied in different variety shows.
The first set: selling feelings.
One of the favorite things about "Ace vs. Ace" is to engage in reunions, bringing together the protagonists and supporting roles of various popular dramas to create surprises and create childhood memories for the audience.
From "Huan Zhu Gege" to "Deep Love", from "The Legend of Martial Arts" to "The Wrong Flower Palanquin Married to Lang", from "Seven Fairies of Joy" to "Super Girl"...
At first, this nostalgia was indeed very new and received a lot of praise.
Perhaps tasting the sweetness, Wu Tong began to be enthusiastic about the output of this model, moving out one classic old drama after another, and then inviting the actors to get together to greet each other, or restore the classic bridges in the play.
Once or twice is novel, but ten times eight times is a little overconsumed, not only the guests feel embarrassed, the audience also looks at the toes to pick the ground.
Because some of the guests have not had any contact with each other for more than ten years, and some guests do not have a deep friendship with the guests, but they have to act intimately in front of the camera, and it is embarrassing to watch.
Memory killing, has become a memory "stupid", in the sale of feelings again and again, the Douban score of "Ace to Ace" is getting lower and lower, and the reputation is getting worse and worse.
But I thought that the program process of playing templated games, going on talent shows, forcibly sensationalizing, and ruining childhood was exclusive to "Ace to Ace", but I never expected that after Wu Tonghuo finished the mainland classics, he turned to TVB.
I don't know what I did wrong after the 80s and 90s, and the childhood classics were destroyed one by one.
In the name of TVB, doing the marketing of TVB old actors to rectify internal entertainment, and in the name of improving the acting skills of young artists, "Infinite Beyond Class" was born.
The result: TVB classic drama cosbordge.
Since the first issue, he has cooperated five works: "Golden Bough Desire", "Rushing to the Sky", "Apostle Walker", "Palace Heart Scheme", and "Luding Ji".
Classic works are rearranged, and it is a fantasy to surpass the classics in a short period of time, but knowing that the performance is not good, they still take the trouble to remake, destroying both the classics and childhood.
The second set: hard sensationalism.
Cos is just the first step, and the next is:
Please go back to the starring + remember the year + say now = sensational.
"Golden Bough Desire" invited She Shiman, Deng Cuiwen, Zhang Keyi, three people dressed up in the play to stand on the stage to remember the year, the program group seemed to seize the opportunity to keep consuming, the stage of the young students has become the stage of the mentors, a program is all about "Golden Bough Desire" in front of and behind the scenes.
Including "Luding Ji", the two trainees were originally the protagonists, and as a result, they began to kill memories again.
The program group invited the wives in "Luding Ji", and appeared one by one with the appearance and personality in the play, including Liu Qiaofang who played Princess Jianning, Chen Shaoxia who played Shuang'er, Liang Xiaoice who played Ake, and Kwong Wenxun who played Mu Jianping.
After standing on stage, they began to tell the story of filming "Luding Ji" 24 years ago, and then watched the classic shots in the play, and then moved to tears.
After a set of processes, it seems to return to "Ace vs. Ace".
Regarding the reunion + sensational bridge, Wu Tong is the best, in addition to "Ace to Ace" and "Infinite Beyond Class", he also came to this set in "Meng Detective Detective Case".
Invite the supporting characters in "Lurking" to the show, and there will be another wave of sensationalism.
also set up sensational questions in "Youth Travels" to guide Ma Tianyu to tell tragic childhood stories.
There are thousands of questions, but he likes to sensationalize, and the reason behind the repeated trials is because he is more able to create topics.
The third set: manufacturing topics.
After the reunion of the starring actors of "Golden Bough Desire", there was soon a hot search entry for "Golden Bough Desire Crew 18 years ago VS 18 years later".
Sun Honglei recognized the supporting role in "Lurking", and soon there was a hot search term "Sun Honglei recognized the latent group performance he cooperated with".
After Ma Tianyu told the story of his mother's death, he was "completely defended by Ma Tianyu's smile telling the story" and "Ma Tianyu shared his childhood experience in his youth travelogue" entries rushed to the hot search.
After the reunion of the beauties of "Luding Ji", the hot search term "Reunion of the Four Beauties of Luding Ji" was immediately arranged.
After Paul Che told about his career change experience, there were soon hot search terms such as "Paul Che was depressed that he couldn't be the protagonist" and "Paul Che talked about his career change experience".
The speed is so fast and the output is accurate, it seems that the topic is the product of the broadcast of the program, but every time I look back and look at it, it looks like a hot search word that has been pre-buried in advance.
With a topic, attention is indispensable, so Wu Tong's show always gives people a very hot feeling.
But where do you often walk by the river without getting wet shoes? Create opportunities for guests to reunite, guide guests to cry and create topics, and get tired of more.
But Wu Tong still has a hand: random editing.
In "Infinite Beyond Class", in order to create the topic that domestic entertainment stars can't watch Paul Che, all videos of students standing on Paul were cut, making the audience mistakenly think that the artists don't know good and bad and that Paul Che is pitiful.
It turns out that Wu Tong's purpose was achieved, and Paul Che was distressed by the audience, and Fan Shiqi, who rejected Paul Che, was complained.
But is the real situation really what the audience sees?
Apparently not.
Guo Xiaoting revealed live broadcast that she chose "Luding Ji" to reverse Wei Xiaobao but was rejected, but there was no such scene in the broadcast of the program.
So, how many other people stood at the scene Paul? Why not show up as physically?
Wu Tong's thoughts are obvious.
Including the first issue of Zhao Yingzi's order, Han Xue, who did not participate in the performance, was pulled up, and now it looks like a script.
And when Zhao Yingzi was commented by the mentors, Deng Cuiwen and Jackie Chan, who were not at the scene, had close-ups many times, which set off Zhao Yingzi's "can't be a person" side and fueled the style of complaining.
Wu Tong once said that mature variety shows will not be cut by magic, nor will they be deliberately cut in order to ugly artists.
But the set on the lips is really not reflected in the show, and even steals the concept.
The audience said that he maliciously edited, he said that how could he not edit a program of tens of minutes?
The audience advised him not to always make gimmicks, saying that the audience was too difficult to meet the requirements of every audience and could only rationalize himself.
The fourth set: rubbing the heat.
Wu Tong, who brought his own set of ratings secrets, made the show popular, but he also lost his good feelings, especially the way of rubbing the heat, it can be said that he is all-encompassing.
"Luding Ji" reunion, invited Chen Xiaochun to record a video.
"Apostle Walker" reunited, so Lin Feng was invited to record a video.
The point is that these two people did not go to the scene, but the cover of the show put them in the C position, creating the illusion that they were going to the scene to record the show.
To say that it sounds good is called memory killing, and to say that it is difficult is to rub traffic to cheat click rate.
Including in "Ace to Ace", knowing Ma Tianyu's tragic life, he still set up a parent invitation session.
In "Youth Travels", I know that the words and deeds of stars will be infinitely amplified, but I still set up a game session where stars look at pictures and guess stars.
It's good to guess correctly, guess it is not right is Xi Ti hot search, the show constitutes the biggest winner.
As long as it is Wu Tong's program, it is not difficult to see this "matryoshka four-piece set", even if the program format is different and the content is different, there is always a sense of déjà vu.
Because he was ruthless, he even copied himself.
02 Plagiarism? Fiercely even copy it yourself
Wu Tong has a nickname: Luo Yingxi "China Fenxi".
Luo Young-seok is a Korean national treasure-level choreographer, and the variety shows "Two Days and One Night", "Fancy" series, "Three Hours, Three Meals", "New Journey to the West" and other popular reality shows are all produced by him.
It can be said that his show opened the heyday of reality TV.
Of course, it also opened the frenzy of domestic entertainment.
Some viewers pointed out that there are many shadows of Luo Yingxi's program in "Meng Detective Detective Case".
For example, at the beginning of the show, the director team asked the guests to enter a room and find out the unreasonable items in the room.
This bridge first appeared in "New Journey to the West".
Luo Yingxi likes to appear in variety shows, and has countless fans with a super high sense of variety shows, so some viewers found that Wu Tong began to copy Luo Yingxi's character, and appeared many times to play games with guests.
Including in the game session of "Ace vs. Ace", the question of "who likes to search for their name on the Internet" is the original question in "New Journey to the West".
There are many similar bridges, so Wu Tong is caricatured as "Wu copying".
In fact, it is not uncommon to be accused of copying foreign programs, because the variety shows of domestic entertainment are copying, but the strangest thing Wu Tong does is copying himself.
Games played in "Ace vs Ace" can be carried over to "Youth Travels"; Games played in "Youth Travels" can be transferred to "Detective Detective"; The routines of the programs in "I am an Actor" and "Ace to Ace" can be transferred to "Infinite Beyond Class".
Even the newly launched "Our Inn" has become a synthesis of "Ace to Ace" + "Meng Detective Detective" + "Youth Travels".
These different types of shows are all the same and different in the end, and gradually, his shows tend to be more and more consistent: cos + guessing song + mini game + undercover + emotional IP.
Even the guests invited by his show are those people, the ace family + Yang Di + Sha Yi.
The same game, the same guests, pure waste of audience traffic and time.
03 Treat the audience for fools
Receiving 100,000 abusive private messages every day, the program's reputation is getting worse and worse, Wu Tong can get to this point is to treat the audience as fools.
Take the newly broadcast "Our Inn", it is not unfamiliar to hear the name, because Hunan Satellite TV once made a show "Dear Inn", which is a group of stars who personally run an inn.
Hunan Satellite TV did a good job, bringing fire to Lugu Lake, Aershan, White Wolf Town Deer Park and Ningxia Zhongwei Yellow River Suji, the audience can feel the sincerity of the program group, and can also feel the energy that stars put into the inn.
Although there are many slots in the process of operation, at least the audience can feel the word "management".
But when I arrived at "Our Inn", it changed its taste, and I couldn't see that the star artist came to run the inn, but came to talk around the fire, and there was not a single specialty, all wasting food.
The program group did not mean to let them operate, but focused on playing games, calling other stars, refuting rumors on the Internet, and engaging in sensationalism at the next.
This show seems to be in the name of opening an inn, gathering a group of stars to play games, and then creating hot searches on the topic.
Judging from the number of hot searches, Wu Tong has achieved his goal.
Wu Tong said that it was right to invite Tang Yan to participate in "Our Inn", but as an audience, I just want to say that Tang Yan is wrong on this show.
There is no sincerity to open an inn, but to catch the star to make a mattress wool, losing the original intention of the show.
However, the most unbearable thing is the length of the advertisement, "Ace to Ace" and "Youth Travel 3" have been complained about because of too many advertisements, but I didn't expect it to change, "Our Inn" seems to be stuffed with a variety show in the advertisement, which is really blind to such a good guest lineup.
Questioned for plagiarism and complained about the low level of production, the reason why Wu Tong's show is still so popular is because he understands the needs of the audience too well, that is, the traffic password.
From the invitation of guests, the creation of topics, the script in the recording process, the editing in the later stage, and the hot search during promotion, every time you accurately step on the audience's gossip points, there will naturally be a desire to click.
But fire does not mean that there are more good routines, the editing is distorted, and the spit will come.
04 Wu Tong can never become Yan Min
In the circle, Wu Tong is not the first variety show director to appear and be well known to the audience, and Yan Min is also one of them.
But in his attitude towards variety shows, as well as the production and feelings of the show, Wu Tong will never become Yan Min.
Also doing variety shows, Wu Tong's variety show core is only one, but Yan Min is "full", in his words:
We will never repeat ourselves, do not take a good path, and do not let the commercial model erode, because this is the conscience of being a TV person.
Therefore, his variety shows have their own positioning, which can let the audience see sincerity.
For example, "Extreme Challenge" does not preach, but it makes people understand the meaning of "this is life" from shallow to deep, and will get different feelings as they get older, but at the same time there is no lack of laughter.
There is also "New Travels", which has clearly used the word "ant" to describe everyone in the world since the first issue.
There are those who stay up late to unload the stage, some who stay up late to deliver takeaways, some who stay up late to do night market, and some who wait for work every day and night...
They are all "ants" who never stop working.
This variety show is too realistic and full of the helplessness of ordinary people.
At the same time, this variety show also allows ordinary people to see the gap between stars and people at the bottom.
The same is staying up late to unload the stage, the star can pat his butt and leave when he is tired, but ordinary people who are forced by the pressure of life can only squat on the ground and continue to grit their teeth after eating a boxed lunch.
Yan Min is doing variety shows with his attitude, and then single-handedly making reality shows into large-scale star social experiments, and then leading the fire show, which is thought-provoking and not lacking in laughter.
In contrast, Wu Tong focused on topic making, and then hyped the show.
This is the essential difference between the two people.
Judging from the wind reviews of the two directors, sincerity is always a must-move, Wu Tong or stop, don't waste the guest lineup and the trust of the audience.