In January 2007, Apple released the original iPhone: a 3.5-inch touch screen, metal body, and iPhone OS operating system.
In November 2007, Google released the Android 1.0 open source operating system.
In 2008, amid the controversy, the first year of smart phones slowly opened. A group of the most astutive, visionary and creative Chinese have emerged from their busy affairs and plunged into this world-changing industry without hesitation.
At that time, Luo Yonghao, who vowed to acquire Apple in 10 years, had just closed the small and beautiful Niubo network, returned to his old bank, and opened an "English training school for Lao Luo and his friends".
And he announced that he would make a mobile phone, 4 years later. Hammer mobile phone is on the market, and it will have to wait another 2 years.
This magnificent history was written by a group of people in the Pearl River Delta. Before the general trend was set for the establishment of the Three Kingdoms, the protagonists of this battle of the Central Plains all revolved around a lingering name - Silicon Valley, Duan Yongping.
The most famous 6 "warlords" in this melee, 1 is Duan Yongping's former deputy, 2 are his personal disciples, 1 is the deputy's apprentice, 1 is the pro-apprentice grandson, and 1 is the deputy's apprentice.
Of these 6 major legions, the 3 families of the Duan Department have all survived to this day, and the deputy department has all been wiped out. The judgment was established, and Duan Yongping was named a god by the venture capital industry with his high temperament of seeing the dragon without seeing the end.
2007 is the dividing line between the two eras, and after 2007, Nokia, which can smash walnuts, is the absolute king; After 2007, Apple and Android subverted the market - at the end of the Eastern Han Dynasty, the world was in chaos...
Compared with BBK in 2000, Gionee in 2002, Jinzheng and Huawei in 2004, OPPO and vivo, which only released their first mobile phone in 2008 and 2009 respectively, are latecomers to the mobile phone industry. This is also in line with Duan Yongping's consistent style of "daring to be the queen of the world".
These low-key apprentices of Silicon Valley later killed all sides, which originated from a mistake. Duan Yongping prepared his retirement plan on the day he started his business, so he cultivated successors among his hardcore subordinates who followed him wholeheartedly.
It is difficult for many bigwigs to cultivate a successor, but Duan Yongping accidentally cultivated more. He worked in BBK for only 6 years, and in 2001 he handed over to the most stable prince Jin Zhijiang, and immigrated to the United States with his wife Liu Xin.
But Chen Mingyong wasted a pity, so he spun off BBK's MP3 business and let Chen Mingyong create OPPO.
When Duan Yongping was in charge of Xiaobawang and BBK, he attached great importance to the construction of supply chain and distributors, and valued, managed and cooperated with suppliers and distributors as external assets of the enterprise. Therefore, OPPO had a very complete supply chain and dealer system at the beginning of its establishment in 2001.
Shen Wei, who has more spirit, started an intrapreneurship and did his old cordless phone, and did not establish his own brand vivo until 2009.
At that time, the one who raised the banner of mobile phones in the Duan Department was BBK Jin Zhijiang, who was the prince.
In 2007, BBK introduced the first music phone, the i628. The national goddess Han Xing Song Huiqiao holds a pure white mobile phone in her hand, the extended headphone cable meets the ears, the head is tilted to the side slightly up, and the brisk step is forward, the background music is "dalendalendalenda", this advertising film has become an industry benchmark.
This is a classic personalized mobile phone product that sells in the market. Behind it is Duan Yongping's business idea: always face consumers, provide differentiated products, do their duty, and do things well.
Readers should note that BBK, a classic music mobile phone, although widely sought after once launched, is actually born at an opportune time.
Pull to the top of this article - in January 2007, Apple released the original iPhone; In November 2007, Google released Android 1.0. On the other side of the ocean, the tide of the times is crashing on the shore, and the tsunami tens of meters high is coming to the sea, for many Chinese mobile phone manufacturers, the moment of life and death is coming.
Not only BBK, but also Huawei, Gionee, Haier..., as well as international giants Nokia, Samsung, Motorola, Soai..., all have to meet the test of life and death.
At that time, Jinli was standing at the peak of domestic mobile phones with the endorsements of Andy Lau and Feng Xiaogang and the advertisement of "gold quality, establishing the world".
Chen Mingyong, who has long seen the decline of the MP3 market, began to lay out OPPO mobile phones this year, which means working in the same room as BBK. He asked Duan Yongping nervously, and Duan Yongping said that as long as Jin Zhijiang did not object, I would be fine.
Duan Yongping said this, of course Jin Zhijiang would not object. Not only did not oppose, but also generously shared the entire set of supplier and dealer resources of BBK mobile phones with OPPO. As a result, OPPO soon launched its own mobile phone in 2008.
Note that this phone is a feature phone that is about to become obsolete and is destined to be ill-fated from birth.
At that time, Shen Wei's cordless phone could not continue. With Chen Mingyong's case first, vivo also entered the mobile phone industry a year later.
In order to indicate the order of the elderly, unlike the uppercase of OPPO, the vivo brand uses lowercase letters. Chen Mingyong is radical, Shen Wei is conservative. OPPO uses vibrant green, Vivo uses cool tech blue.
The brothers in the eyes of outsiders, OV blue and green brothers, although they are from the same family and have the same genes that were carved into the bone marrow by Duan Yongping, in fact, they have different foundations and personalities since birth.
How lucky is vivo compared to OPPO's one-year difference in entering the mobile phone industry? Just look at OPPO's difficult crossing that was once on the verge of bankruptcy.
As soon as OPPO's first generation of mobile phones came out, Duan Yongping, who was far overseas, warned him that the era of smartphones had arrived, and he should transition to smartphones at all costs.
In the end, Chen Mingyong chose to sacrifice his own interests, in terms of accessories suppliers, he chose to receive all the ordered functional machine materials (these materials are difficult to put into the production and development of smart machines), and on the agent side, after discussing with Duan Yongping, Chen Mingyong asked dealers to sell the existing functional machines at a significant price, and OPPO would compensate for the difference.
Although this approach made OPPO suffer huge losses, it maintained the trust of the supply chain and agent dealers, laying the foundation for OPPO's rapid turnover.
In the field of feature phones, I started smoothly and went all the way to BBK, and experienced the same impact. Jin Zhijiang eventually broke his arm, gave up his mobile phone, and streamlined BBK's business into the field of educational electronics.
Vivo, who traveled lightly a year later, was lucky to avoid this life-and-death disaster.
Founded in 2009, vivo mobile phone, under the impact of the wave of intelligent mobile phones, gradually learned to dance with the waves from the initial look of confusion. What Shen Wei emphasized the most was the "duty" that Duan Yongping had repeatedly mentioned since he was a little overlord.
The "duty culture" implanted by Duan Yongping has helped OPPO and vivo to stabilize in the fierce competition, step by step to the top of the first echelon of global mobile phones, and incubate three first-line mobile phone brands: OnePlus, realme, and iQOO.
The Duan system became the biggest winner. Duan Yongping is revered as the invisible godfather of the mobile phone industry.
Gionee's Liu Lirong, with his super sales power and heavy investment in research and development, actually survived the impact of the first wave of smartphones in 2008 in the field of feature phones. Gionee mobile phone sales grew steadily until 2011, when Liu Lirong, who made money, turned into real estate.
In 2014, Jin Li suddenly woke up and began to change direction and develop a smartphone, but it was too late. Although Gionee launched the Gionee S5.1 mobile phone that year, with a 5.11mm body, breaking the record of the world's thinnest mobile phone, the smartphone market has long been divided.
Faced with the huge pressure of high marketing expenses, Liu Lirong chose to go to the casino in Saipan to take a stud, but lost more than a billion. The gamble ended, and Gionee mobile phone fell into the abyss.
And Xiaomi, Hammer, Gree, Midea, 360... A large group of new mobile phone forces entered in 2011. The smartphone market is surrounded by wolves and bloody. I don't know how many people are called emperors in the north and south of the river? How many people are called kings?
Huawei, which released the first feature phone in 2004, quickly launched the first Android smartphone in 2009. After the danger of the Sino-US trade war, it is still standing strong.
And the home appliance giants who dominate the north and south, Haier, Hisense, Gree, Midea, Changhong, Konka... In the past, the waves are full of heroes.
After the two rounds of battles in 2008 and 2012, not many people are still standing on the stage.
With its solid internal strength and uncleverly low-price high-quality strategy, Xiaomi came out on top and is now the third largest mobile phone shipment in the world.
The image resembles Lei Jun, who is Mu Neguo Jing, standing alone in the center of the stage, drawing his sword and looking around. Overwhelmed, he asked, "Are you OK?" ”
Dong Mingzhu, who has a gambling contract with Lei Jun for 100 million yuan, is definitely not OK.
Dong Mingzhu, who does not rely on appearance but relies on talent to eat, did not hesitate to gamble on his appearance for the sake of Gree's mobile phone and personally became a spokesperson; He also gambled on his own character and mobilized 80,000 Gree employees and tens of thousands of suppliers and dealers to buy Gree mobile phones.
Now, Gree mobile phone lying in the ICU, refusing to close his eyes.
Regardless of the red-clothed sect leader of 3721, the sentiment of making mobile phones is not inferior to Brother Long. The Qiku mobile phone and the hammer mobile phone started at about the same time, and also died in 2019.
Qiku mobile phone, peppercorn live broadcast, milk candy APP, 360 finance, Nezha car... Unwilling to be lonely, Zhou Hongyi has been squeezing to the center of the stage all his life, trying to chase one outlet after another, but he has never stood at the top of the tide of the times.
Some financial reporters commented on him - after 10 years of struggle, 360 lost 380 billion.
When the losers of this competition withdrew from the battlefield around 2018, the pattern of China's mobile phone market was relatively stable, Apple, Huawei, Xiaomi, and Duan basically monopolized the top ten list, and Lei Jun, Yu Chengdong, Zhao Ming, Chen Mingyong, and Shen Wei became the last laughers.
In view of the strength of Chinese manufacturing and the huge Chinese market, the global mobile phone shipment ranking is not much different from the Chinese list, but there are more Samsung, Motorola, and the famous Chinese brand in the overseas market - Transsion.
The smoke of the mobile phone war has cleared, but the dust has not settled. The loser licks his bleeding wounds and cleans up the pieces with a grudge.
In January 2023, when Luo Yonghao and Hammer Technology investor Zheng Gang were constantly talking, Duan Yongping lightly posted a hundred words of comments on Xueqiu.
Translated, it is:
For the mobile phone industry, Lao Luo does not understand, the abbot does not understand, the abbot's former boss Ding Lei does not understand, regardless of whether Zhou Hongyi of 3721 does not understand... They don't understand as well as I do.
You taste, Duan Yongping spoke like this, is it alive...
When others say this, they will be drowned in spit and fiercely criticized for arrogance. But when Silicon Valley says this, who dares not be convinced?
His apprentices and grandchildren, after going down the mountain, all made meritorious achievements, did their duty, and achieved outstanding results. His four great disciples, whoever comes to pluck a leg hair, are thicker than your waist.
Look at today's mobile phone brand ranking, half of the Duan Department occupies, can you not be convinced?
The rivers and lakes of mobile phones, in addition to the completely retired Qiao gang leader, there is only one god in Silicon Valley.
If OPPO Chen Mingyong and vivo Shen Wei are compared to the owner of Dragon Island who lives in seclusion overseas in "The Traveler", Realme Li Bingzhong and IQOO Feng Yufei are Zhang San and Li Si who swept the Central Plains martial arts.
Long Ge, who claims to buy Apple in 10 years, is just the iron fork gang leader who thinks he is dominant.
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