In September 2022, a small game called "Sheep and Sheep" became popular on the Internet. How much is the fire? i.e. server exception - fixed - server exception - fixed - server exception ... The little friends who stayed up late to play quietly raise their hands. Some people ridiculed that they could not imagine that the Year of the Tiger actually let the "sheep" steal the limelight, after all, a wave of live-action versions of "sheep are sheep" was just staged at the end of the year. What netizens didn't expect was that just when the jade rabbit welcomed the spring, the whole network "Goose and Duck Kill" became popular again!
That's right, this is another little game that blows up the whole network!
Strictly speaking, Goose Duck Kill is not a new game. According to Steam data, "Goose and Duck Kill" was launched in October 2021, and did not cause much discussion at the beginning of its launch, until the end of 2022, due to the live broadcast effect of the game anchor's "magic". The growing popularity of the game caused the server to crash. 2023 has just come to the 8th day, this game has been on Weibo hot search many times, the server has crashed many times, and the development team has had to post responses many times.
Recently, whether it is B station, Weibo, friend circle, post bar, there are people everywhere shouting that brothers will come to "kill". The server has long been crowded by players, memes are quickly out of the circle, and millions of online videos are everywhere.
The game has reached a maximum of 560,000 people online in a single day on Steam. It's a lot higher than popular games like APEX and PUBG. IT IS ESTIMATED THAT THE DEVELOPMENT TEAM OF "GIOSE GOOSE DUCK" WAS ALSO UNEXPECTED.
Why is this game so popular all of a sudden? Compared with the previous "werewolf kill" games, this is a multiplayer game that does not require too high hardware requirements, does not have language barriers, and the game itself is free. This explosion, Chinese anchors can be said to have contributed a lot. The live streaming platform Douyu banned "Among Us", resulting in a large number of game streamers urgently needing to find new hot spots; At the same time, a large number of professional commentators on e-sports events also happen to be free, and the timing is just right. Obviously, an interesting story needs an interesting person to tell it to be more interesting. The popularity of "Goose and Duck Kill" among Chinese players is inseparable from this reason.
Nowadays, "Goose and Duck Kill" has become a hot search frequent on major platforms, "Goose and Duck Kill Form KPL Team Building", "Goose and Duck Kill the Last 100 million", "Goose and Duck Kill Happiness Source" and "Goose and Duck Kill Post to Thank Chinese Players" and other hot topics attract countless people to participate in discussions every day. Many people have finished the final exam, the year-end assessment, etc., and there is about to be a break, are they eager to try after watching the live broadcast and video of the anchor? There are already well-intentioned netizens ready to introduce the game characters (picture from Weibo netizens @Niuhulu Morii_ Lingjiu):
The image below can be viewed by swipe
After the game became popular for a while, different voices began to appear on the Internet. Some people think that this game is also interesting to watch others play, and it may be time-consuming to play it yourself. There are also many netizens who commented on the popular Weibo related to "Goose and Duck Kill" that the game animation effect is too slow and can it be optimized. So how many people will stick with the game all the time? You may also need to know a little more about it.
The number requirement is difficult to get one vote: Goose Duck Kill has a minimum of 5 players per game and a maximum of 16 players, and for players who want to play acquaintance rounds, "gathering free friends" is a difficult task in itself. Players who have joined the Passers-by Bureau have expressed their "lower heads". Obviously, this game relies heavily on the social rapport accumulated between acquaintances for a long time, will you continue to play this game when your friends are not available?
Games that are difficult to monetize are also difficult to continue to optimize: Yes, "Goose and Duck Kill" currently has a large number of players, but mainly only uses in-app purchase skins as a monetization channel, but skins have no impact on the battle, and players' desire to buy will be low, and the difficulty of monetization will be greater compared to other types of games. How can I continue to develop and optimize my game without monetization? When players lose their freshness, can they stay?
It is also difficult for the anchor to retain users after transferring the hot spot: At present, the game anchor is working hard to keep up with the hot spot of "Goose and Duck Kill", and there are many people who release their emotions because of the anchor's commentary, which does attract many people to participate for a while. But the information on the Internet changes quite quickly, and the speed of hotspot transfer needless to say. At that time, will you still insist on playing this game?
However, if you now read the anchor's commentary and think that "Goose and Duck Kill" is very interesting, you may wish to play, after all, friends may be on vacation one after another, and it is a good way to decompress through the game when everyone is free. Here to remind the friends: don't be the last billion, just the last, don't stay up late, take care of your body first, entertainment second!