Since the rise of smartphones in China, the high-end mobile phone market has always been Apple's world. Apple has been able to traverse the high-end market for more than ten years and stand tall. It mainly relies on two magic weapons, one is iOS and the other is its own ecology. Even after Mr. Qiao left, the iPhone did not innovate in hardware, but it was still able to sell very hot. It's just that in recent years, as domestic manufacturers have hit the high-end market, Apple's status has begun to waver.
The earliest domestic manufacturer to hit the high-end is Huawei, and the impact on Apple's high-end market in China is very large. Later, Huawei received restrictions, originally thinking that Apple would have no rivals so far. However, the latest data shows that Apple has ushered in another heavy opponent.
During the W51 in 2022, Xiaomi surpassed Huawei in the 4000-6000 price segment, and won the first place in the domestic high-end market with an 18.98% share. Of course, Huawei's side is not bad, and the high-end market share of W50-W51 is also showing an upward trend. Although Apple's overall ranking is the first, its share has shown a downward trend.
At this point, the domestic high-end market began to stand in three strong, namely Apple, Xiaomi and Huawei. Xiaomi and Huawei have launched a siege against Apple. The most critical factor why Xiaomi's sales are so hot during this period is the hot sales of the Xiaomi 13 series. At present, the Xiaomi 13 series can be said to be a double harvest of sales and word of mouth. In a certain east, the praise of both mobile phones is 98%, and some configurations have been in short supply.
Among them, Xiaomi 13 is a small-screen straight-screen flagship, the screen is Samsung E6 material, the border is almost four sides equally wide, and it is also blessed with IP68 waterproof and dustproof. In terms of battery life, it surpasses the iPhone 14 Pro Max.
As for the Xiaomi 13 Pro, it is upgraded to a large cup on the camera, in which the main camera uses the Sony IMX 989 of the same model as the Xiaomi 12S Ultra, and is also ahead of the Xiaomi 12S Ultra in many camera technologies.
At present, the biggest advantage of iOS fluency is no longer different from Android. Functionally, it has also begun to be homogenized with Android. Hardware innovation is not as good as Android. Android flagships also have a price advantage, I believe that in the next few years, domestic Android machines will also share more of Apple's high-end share.