At the beginning of the new year, it is especially necessary to formulate a new preparation plan and pay close attention to the dynamics of the e-commerce industry and important consumer nodes and events. This article brings the 2023 Amazon Marketing Calendar to help sellers stay organized with marketing campaigns in the new year, creating and consolidating marketing leadership.
January: New Year's resolutions
Amazon sellers offering products in the health and fitness category can use discounts or coupons to attract shoppers who want to stay in shape and enhance their health in 2023.
- January 1: New Year's Day
- January 10-12: The Outdoor Retailer Snow Show
- January 15-17: NRF 2023: Retail's Big Show & Expo
- January 16: Martin Luther King Jr. Day
February: The Moon of Love
Sellers running Valentine's Day gift promotions need to make sure to optimize listings and have a list of relevant keywords to use in their Valentine's Day campaigns.
With the blockbuster Super Bowl on Valentine's Eve, sellers selling sports memorabilia and sporting event party supplies can also start optimizing listings and advertising campaigns in advance.
- Feb. 1: Black History Month begins
- Feb. 1: Deadline to file W-2 tax forms with employees and the IRS
- February 2: Groundhog Day
- February 12: Super Bowl Sunday
- February 14: Valentine's Day
- February 20: President's Day
- February 20: Canada Family Day
Looking ahead: Start preparing for Prime Day.
March: Spring break
With spring break just around the corner, Amazon sellers selling holiday products like travel products, pool party decorations, and more can start preparing for a small sales spike in March.
- March 1: Deadline to file Form 1099 with the IRS
- 8 March: International Women's Day
- March 12: Daylight saving time
- March 13-15: Amazon Seller Conference Prosper Show
- March 15: Deadline for filing S-Corps (Form 1120-S) and Partnership (Form 1065).
- March 17: St. Patrick's Day
- March 20: The first day of spring
- March 26-29: SHOP TALK, a retail and e-commerce event
April: Easter
April is the time for sellers selling Easter basket-related products to shine, make sure your product listings are optimised and consider running Easter-related keyword ads.
- April 1: April Fool's Day
- 2-8 April: Holy Week
- 7 April: Good Friday
- 9 April: Easter
- April 11: National Pet Day
- April 12-13: Ecommerce Operations Summit
- April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as corporations
- April 22: Earth Day
In addition, sellers can already start preparing inventory and planning marketing campaigns for the back-to-school season in August.
May: Month of celebration
May celebrations kick off with Cinco de Mayo, where sellers of party supplies or margaritas may see an increase in sales.
The following Mother's Day is a big gift-giving holiday, and sellers selling gifts can consider adding Mother's Day keywords to their campaigns to increase sales.
The end of the month ends with Memorial Day, and popular products available for sale include folding chairs, American flags, American flag printed clothing, and gifts and merchandise related to American flags.
- May 3-4: White Label Expo
- May 5: Cinco de Mayo, Mexico
- 14 May: Mother's Day
- May 23-25: Sellers Summit
- May 31: Memorial Day
June: Pride Month
Pride Month begins on June 1st. Pride clothing, rainbow flags, and anything that celebrates gender identity will be popular.
The following Flag Day, although not an official federal holiday, is celebrated on this day by parades and celebrations of the American flag, and all government buildings fly brightly colored flags.
This is followed by Father's Day, and sellers offering Father's Day products should prepare inventory ahead of time to expand their campaigns to cover gift-related keywords.
- June 1: Pride Month begins
- June 13-15: Retail Innovation Conference & Expo
- June 14: National Flag Day
- June 18: Father's Day
- June 19: Juneteenth
- June 21: the first day of summer
- June 20-21: CommerceNext
July: Patriotic Month
July will usher in the United States Independence Day, and the American flag peripheral products will reap another wave of sales peaks. According to market analysis software Cobalt, more than 400,000 American flags were sold on Amazon in the three weeks leading up to July 4, 2022.
July also saw warm weather, pool parties and leisure breaks, with travel-related products and hot summer must-haves selling well, with Amazon luggage selling more than $25 million, passport sleeves selling more than $2 million, and travel-sized toiletries selling nearly $4 million between June 1 and July 31, 2021.
- July 1: Canada Day
- July 4: Independence Day of the United States
Starting in July, sellers can already start preparing inventory for Black Friday and Cyber Monday, ensuring they need inventory before Amazon's Black Friday inventory deadline, and considering alternative three-party logistics to avoid new inventory restrictions.
August: Return season
Before the back-to-school season, it's important for sellers to optimize product listings and campaigns with back-to-school keywords that can offer promotional offers to attract more budget-conscious consumers.
- August 14-16: eTail East, e-commerce conference
- August 16: Majority of Public Schools Return Day
September: Rugby season
The NFL season kicks off September 9, so sellers selling sports merchandise such as NFL jerseys, soccer party decorations, and sports memorabilia should prepare in advance.
- 4 September: Labour Day
- September 9: The NFL season begins
- September 23: The first day of autumn
September is a great time to start preparing for the peak holiday season, and sellers can plan ahead to optimize product listings, create holiday deals, and estimate holiday inventory.
October: Harvest Month
- 9 October: Indigenous Peoples Day/Columbus Day
- October 9: Canadian Thanksgiving
- October 31: Halloween
- October 31: Order stock on the last day before Lunar New Year
November: Black Five Network One
Black Five is coming, sellers should have planned inventory and discount policies at this time, waiting for sales to roll in.
- November 1: The last day to stock inventory for Black Friday/Cyber Monday and the holiday season
- November 1: Native American Heritage Month begins
- 5 November: Winter time
- 8 November: Election Day
- November 11: Veterans Day
- November 11: Remembrance Day
- November 23: Thanksgiving
- November 24: Black Friday
- November 25: Small Business Saturday
- November 27: Cyber Monday
December: Gift-giving season
With the exciting holiday season approaching, sellers should ensure that their inventory is replenished, introduce promotional coupons and discounts, and optimize their advertising strategies to target holiday keywords.
- December 17: Super Saturday
- 7-15 December: Hanukkah
- December 21: The first day of winter
- 24 December: Christmas Eve
- 25 December: Christmas
- 26 December - 1 January: Kwanzaa Festival
- December 26: Boxing Day
- 31 December: Cross Chinese New Year's EveChinese New Year's Eve
2023 Quarterly Reminder:
- Submit your tax return
- Conduct quarterly performance reviews of brands
- Estimate inventory turnover
Monthly reminders for 2023:
1. Check the inventory manager
- Check the age of your inventory and remove inventory accordingly
- If you have spare inventory, send new inventory
- Place an order for additional inventory in anticipation of the upcoming holidays
2. View PPC fees for the past 30 days
- Use Sales Analytics to check profitability
- Run Amazon reports to see which keywords are driving conversions
- Adjust your Amazon PPC strategy and consider automated campaigns
- Consider adjusting your advertising budget
- View profit and loss (P&L) statements
- Review Amazon transaction reports
- Check long-term storage fees
Holiday sales requirements
Holiday shopping generally starts in October, and sellers are advised to start using gift-related keywords and images to optimize Amazon listings in September;
Make sure inventory arrives at FBA fulfillment centers by the following holiday sales dates:
Black Friday and Cyber Monday: November 2
Christmas: December 1st
Plan your shipments in advance and strive to have sufficient inventory before the above deadlines.
If you plan to sell in the Toys & Games category, be aware of Amazon's specific requirements for these products.
January
February
March
April
May
June
July
August
September
October
November
December
If you want to seize the blue ocean opportunity to quickly market your layout, some sellers with capital needs can use the Amazon Seller Loan Program, and eligible sellers will have the opportunity to obtain loan products launched by domestic financial institutions, effectively alleviating cash flow problems, developing business, operating stocking and expanding business territory.
Cross-border e-commerce loan application: https://lending.dowsure.com/merchant?code=222100
For more Amazon insurance, cross-border e-commerce loan content, please stamp:
Amazon Seller Liability Insurance: https://www.dowsure.com/comprehensive-commercial-liability-insurance-for-amazon/
China Guangfa Bank Guangshang Loan: https://www.dowsure.com/guangfa-commercial-loan/