NFT2O3D Weekly Report| Moutai enters Web3, and the gimmick of new bottles of old wine earns enough traffic!

Focus on the IP field, extract the most valuable information for you 2022.1.2—2023.1.8

Highlights Synopsis:

• On the occasion of the New Year, Moutai uses the metaverse platform "Xunfeng" digital world, allowing users to feel the culture and history of Moutai from the brewing steps to the brand story; Cooperate with NetEase to tap the young market through games; The brand's own traffic and meta-universe gimmicks have allowed the number of APP downloads to exceed one million in just three days since it was launched, the marketing market has performed well, and the integration of old state-owned enterprises and new industries has attracted widespread attention from the society.
• Artists shape music, technology shapes the future of music. The Euterpe music copyright NFT platform uses the songs that have been released and their own traffic to innovate a new narrative for creators, investors and consumers to operate the music market, seamlessly connect music into Web3 through NFT, trying to change the way music is consumed in the web2 era, and will also develop IP derivatives to enable copyright holders to obtain higher returns.
• "Get 95 and the latter win the world", young customers have now become the direction of expansion and increment in the stock operation era targeted by the credit card industry. In the past two years, the Z generation group, which is highly sensitive to new things, has set off a wave of "meta-universe" craze, and extended concepts such as virtual IP, tide play, anime, and cute pets have also been popular. Based on the in-depth insight into the new consumption trend of the post-95 generation, GF Card tries to integrate the meta-universe culture of technology into the design of the card face, so that the card is approaching the post-95 generation from the inside out.

Quick information

1. Kweichow Moutai and NetEase launched the "Xunfeng" digital world, with more than 1 million registered users
2. Euterpe Music IP-NFT blind box is on sale, in which Zhou Shen's work "Together" will be performed at the Spring Festival Gala in the Year of the Rabbit
3. China Guangfa Bank launched the "meta-universe" concept credit card, Rio Tinto's post-95 financial "tide" ecology
4. Luxury giant PRADA released the eighth batch of Timecapsule series NFTs on January 5
5. Chain CEO: Tiffany's "NFTiffs" showcase luxury promises web3
6. Baidu will release the MetaStack, the base of the Metaverse, on January 10
7. NVIDIA announced a number of collaborations to expand the "meta-universe" territory in the automotive field

NFT2O3D Weekly Report| Moutai enters Web3, and the gimmick of new bottles of old wine earns enough traffic!

NEWS

Source: Kweichow Moutai Wine Co., Ltd. official website

Kweichow Moutai and NetEase launched the "Xunfeng" digital world, with more than 1 million registered users

On January 1, 2023, Moutai officially launched the metaverse platform APP "Xun (xùn) Feng", opening the digital world of the Moutai metaverse, and only three days after its launch, the number of official users easily exceeded 1 million, and it topped the App Store free list on the first day. But at the same time, the user experience of the APP has also attracted many complaints and low ratings.

The core gameplay of the Moutai metaverse world is to earn "Xun value" by doing tasks, and players with high "Xun value" can get the digital collection launched by the Moutai metaverse, and the core benefit of the digital collection is that you can get the purchase qualification of 53% vol 500ml Kweichow Moutai wine (Year of the Rabbit). In addition to buying wine, while doing tasks, let users feel the culture and history of Moutai, from the brewing steps to the brand culture, step by step rely on the guidance of the task, leaving a deep impression in the hearts of users. (Source: Babbitt)

It is understood that Xunfeng Digital World is built by Xunfeng Technology (Guizhou) Co., Ltd., jointly funded by Moutai Cultural Tourism under Moutai Group and NetEase Haowu, a subsidiary of NetEase Group. Relying on NetEase's virtual reality R&D technology foundation, Xunfeng Digital World applies interactive experience engine, digital twin and other technologies, takes the "source of Maojiu" as the origin, maps its grass, tree, scenery and thing into the virtual world, deeply restores the Moutai brewing environment, excavates Moutai's historical culture and craftsmanship, and creates a "parallel world" belonging to Moutai and users. (Source: China Securities News)

Source: Euterpe

Euterpe Music IP-NFT blind box is on sale, in which Zhou Shen's work "Together" will be performed at the Spring Festival Gala in the Year of the Rabbit

The third batch of Euterpe Music IP-NFT blind box is open for all users at 18:00 (UTC+8) on January 4, 2023, the public sale price is 0.02ETH, and each user address can only purchase one IP-NFT blind box. There are 3 types of blind boxes, including 1 gold NFT, 3 gold NFTs, and 9 gold NFTs.

The IP-NFT blind box works are Zhou Shen's "Mutual Protection", Shan Yichun's "Hey" and pet accomplice "Dance Underwater (feat. Titian)", in which Zhou Shen and Shan Yichun will participate in the "2023 Spring Festival Gala" as singers. (Source: Euterpe official website)

Euterpe is the world's first IP-powered music copyright NFT platform. The team is committed to building a professional B2C marketplace for high-quality IP NFTs, revolutionizing the operation mode of the traditional music market, increasing the revenue of copyright owners, and at the same time turning passive fans into active stakeholders through the embedded SocialFi ecosystem, and their contribution to the community can be rewarded for promotion. In general, Euterpe uses smart contracts to create a whole industry chain solution from copyright confirmation, to copyright authorization, transaction, transfer and subsequent dispute resolution. (Source: PA news)

Source: China Guangfa Bank

China Guangfa Bank launched the "meta-universe" concept credit card, Rio Tinto's post-95 financial "tide" ecology

A few days ago, GF Credit Card post-95 exclusive card product - GF Youyu Card launched a series of credit cards, further expanding the value of financial services for young customers. The credit card is infused with the concept of "meta-universe" to establish value identity with post-95s with a meta-universe concept card board full of sci-fi and avant-garde elements.

In addition, in order to welcome the arrival of the Year of the Rabbit, GF Youyuchao Card will also launch an exclusive card board co-branded with the two-dimensional IP-MOMO rabbit, enriching the product connotation of Yu Card "young without limits" through IP co-branding, highlighting the brand determination of GF Credit Card to be young.

In the face of the post-95 consumption proposition of "appearance is productivity", Youyu Tide Card has made great efforts in the design of the card surface, actively exploring the emotional value of the post-95 generation through the meta-universe card board that highlights the "tide" attribute, so that young customers can feel that the credit card is not only a card with a payment function, but also a form of free expression of consumption attitude. The diversified and warm card design concept has built a bridge between GF Credit Card and the post-95 generation, accelerating the brand recognition and favorability of GF Credit Card among young customers. (Source: Xinhuanet)

Source: Prada official website

Luxury giant PRADA released the eighth batch of Timecapsule series NFTs on January 5

Italian luxury giant PRADA has announced the launch of the eighth batch of Time capsule series NFTs on January 5 at 3pm CET. NFT holders in this batch will have the opportunity to participate in exclusive events in Milan, including the Prada Menswear Fall/Winter 2023 fashion show on January 15. (Source: Crypto times)

Last December 1, PRADA just released its seventh Time capsule NFT collection, and holders have already received exclusive events and experiences, including an invitation to fly to Milan for the Prada fashion show, receive a private tour of the clothing collection, and enjoy a Michelin-starred meal. The goal of this NFT series launch is to attract a new type of consumer. Through each series, they are able to demonstrate the power of blending the digital and physical worlds. (Source: NFT evening)

Source: Twitter

Chain CEO: Tiffany's "NFTiffs" showcase luxury promises web3

Deepak Thapliyal, CEO of blockchain technology company Chain, said in an interview with The Block that Chain partnered with luxury jewelry company Tiffany and Co. last year to launch "NFTiffs" to CryptoPunks holders with a physical version of the diamond pendant, and the creation of such "phygital" projects, a physical item with a digital representation, reveals the luxury family's commitment to web3. "NFTiff was a very successful project that brought a well-known luxury brand to Web3, we sold out in minutes, and buyers worldwide were able to receive a pendant that matched their CryptoPunk one-to-one," he said.

It was previously reported that 250 NFTiffs sold out within 20 minutes of their debut on August 7 last year and netted the company $12.5 million. (Source: BENZINGA Crypto)

Source: MetaStack

Baidu will release the MetaStack, the base of the Metaverse, on January 10

On January 4, Baidu Vice President Ma Jie said that Baidu will release the world's first independent metaverse solution "Xiyang MetaStack MetaStack" at the Create developer conference on January 10.

It is understood that Xiyang is the first domestic metaverse platform, and in the past two years, it has launched a series of functions including a conference system, a convention and exhibition art center, a co-creator space, a digital collection platform, a metaverse auction, and an urban transportation system. In 2022, more than 120 metaverse activities and spaces will be completed, covering more than 20 core fields such as cultural tourism, art, education, automobiles, and consumption.

The first batch of metaverse city projects developed based on MetaStack were also unveiled this time, including the hyper-realistic virtual city "Yuanbang" created by Hypermedia Holdings that deeply integrates art, culture, design, fashion and technology, the "Mirror | Meta C" launched by Xiamen Media Group with urban cultural IP as the scene, the hyper-realistic metaverse business world "Taiyi Lingjing" launched by Taiyi Holding Group, and the official metaverse platform "Yuansheng Unbounded" of the Shanghai WAIC World Artificial Intelligence Conference. (Source: China Economic Network)

Source: NVIDIA

NVIDIA announced a number of collaborations to expand the "meta-universe" territory in the automotive field

Recently, graphics card manufacturer NVIDIA announced that it will cooperate with South Korea's Hyundai Motor and China's BYD to enable in-car games based on cloud computing technology to send services. At the same time, NVIDIA and Foxconn also announced a partnership to develop an autonomous vehicle platform. Under the agreement, Foxconn will be a Tier 1 manufacturer producing NVIDIA DRIVE Ordin-based electronic control units (ECUs) for the global automotive market. Electric vehicles (EVs) produced by Foxconn will feature DRIVE Orin ECUs and DRIVE Hyperion sensor architectures to enable highly automated driving functions.

In addition, at the 2023 CES (International Consumer Electronics Show) held recently, NVIDIA brought many application scenarios and new technologies of its platform Omniverse in the automotive industry, which is also regarded as NVIDIA's further expansion in the "meta-universe" field. (Source: SSE China Securities Network)