The Spring Festival of the Year of the Rat in 2020 will be a Spring Festival that will be unforgettable for everyone.
Everyone is looking forward to the return of spring to the earth, looking forward to the early arrival of victory and the end of the "grounding".
The stagnant real estate industry is also experiencing unknown suffering, and time has passed day after day, and I can't remember the day of the week.
In fact, remember the day of the week, the closed sales office, like the frozen sea, the cold sea breeze blowing, like the cold tide.
The Great Depression was the most worrying type of cold, beyond the natural temperature. Under the panic, many companies have indeed been frightened and scared.
Winter is coming, will spring be far away? It's just that this winter is too long. The suspension of business has made many enterprises unable to bear it, and even the leading catering enterprises Xibei and Haidilao have said that enterprises have entered the most dangerous moment, between life and death.
Chilling, like dominoes, the real estate industry is difficult to be spared, at least from the psychological level is huge.
In this regard, there are few optimistic institutions in this epidemic, after all, the closure of the sales office, which has seriously affected sales, the lack of a batch of customers, how can there be beautiful transaction data.
Shell Research Institute predicts that if it ends at the end of February, the national residential sales area will fall by about 4% year-on-year in 2020; if it ends in mid-March, the sales will fall by about 8% year-on-year; if it ends in early June, the sales will fall by about 15% year-on-year.
This may be the reason why the developer is frightened, just like the frightened A shares, the first trading day after the Spring Festival staged a thousand shares to stop, have forgotten that the A shares are actually in the low valuation stage, investors are scared out of their guts, panic selling, there is foreign capital and institutions crazy to buy and buy, this is a 10% chance given in vain. Some people lost 10%, and some people easily took 10%.
Buffett's investment mentality, that is, the theory of greed, has worked very well.
In a recent shareholder letter, Buffett mentioned three criteria for investing in stocks, "We are constantly looking to acquire new businesses that meet the three criteria. First, their net tangible capital must yield good returns. Second, they must be managed by competent and honest managers. Finally, they must be bought at a reasonable price. ”
Some shareholders stressed that some investors in A-shares should not say these 3 articles, and even the last one cannot be done. Because often just see the crisis and panic, and forget that this is the best time to buy stocks.
I read a Russian writer's fable story comic, about the fox seized the rabbit's house, so the rabbit along the way met the bull, bear, dog and other beasts willing to help out, the result of the beasts were frightened by the few words of the fox lying in the house, and the farts and urine flowed and fled.
In the end, the rabbit sealed the throat with a sword, but it was just a very ordinary rooster, and the fox might not have dreamed of why the rooster was not afraid of him, did not be frightened, and really took its life with a scythe...
On February 21, 2020, Chen Yulu, deputy governor of Chinese Bank, published a signed article in the Financial Times, analyzing and interpreting the impact of the new crown pneumonia epidemic on China's economy. The article pointed out that the new crown pneumonia epidemic has brought a certain negative impact on the current Chinese economy, but the overall impact is short-term and limited.
There is no need for developers to panic excessively, but it should be taken into account that after the epidemic, the mentality and economy of home buyers will change to a certain extent, and how to adjust and respond accordingly, as well as make products and services to respond is the top priority. It is not advocated that routine marketing will not only hurt home buyers, but also easier to hurt the entire real estate industry by mistake.
<h1 class= "pgc-h-arrow-right" > selling houses online: engage in innovation, but don't learn badly</h1>
Some people believe that before the end of the epidemic, real estate companies should be fully prepared to change their sales models and strive to minimize the impact.
God closed a door and Ken would open a window. The model of the previous offline as the main force has now come to a time when it has to change, but such a price can only be the logic of grinding the gun in the front, and it is not fast and light.
First of all, we must affirm that online house selling must be an innovation in the real estate industry after a golden decade, but such innovation is forced to be helpless, not active innovation, but passive innovation. It's like offering certain services, whether needed or not, only acceptable, because there isn't much room to choose from. After all, this has not been tested by most consumers, but only the marketing logic of the reverse.
Second, blindly studying Li Jiaqi, this will definitely be wrong. The reason is simple, how can the sales logic of cosmetics and houses be the same? The factors of buying a house are too complex and cumbersome, and can be solved not only by a model room. Another point is that most of the sales staff in the sales office were not Internet celebrities before, and it is difficult to have a practical effect on the shelves of ducks.
In addition, such a live broadcast must require a highly targeted platform, that is to say, at least the group covered should be a group of people with housing needs in a certain area. This is quite harsh for the requirements of the platform, but what platforms are for the prospective purchaser? Even if there is, the key question comes, is there such a large real group of home buyers online at the same time?
If there is no huge online support for prospective buyers, then the online live broadcast of selling houses to achieve conversion, but also rely on offline performance to hard support or call the short, that is, the operation of demolishing the east wall to make up for the west wall.
Data and traffic fraud, this is a false boom spawned by the Internet bubble, and it can also be said that this is a common trick of e-commerce.
The real estate line should not take the old road and the crooked road. After all, the house is there, and it really doesn't look good.
Therefore, developers should still follow less routines and treat potential buyers more sincerely when selling houses online. Using online sales to engage in real estate will definitely be played bad and dug pits to fill in by themselves.
Seeing a live broadcast poster sent out by a developer, I saw the net red face and immediately forgot that this was a live broadcast selling house...
In fact, under the current pattern, most people must think about the problem of resuming work and survival, and it is not easy to achieve large consumption in the short term.
Selling houses online, or more should stand in the perspective of home buyers to think about innovation. The opportunity for marketing change should not be turned into routine marketing, which is a typical small loss for housing enterprises.
As a result of sales for the sake of sales, there will be many problems, and mines must be cleared in the later stages of digging pits and laying mines.
<h1 class= "pgc-h-arrow-right" > selling houses offline: after baptism, have you changed? </h1>
It is difficult for online house sales to become the main force in the short term, or in the long run, it can be regarded as an auxiliary role at most.
After all, the house needs to go to the scene to see, which cannot be solved by the current VR technology. After all, the previous shooting is good, there is a processing or beauty effect. It is difficult to reflect all angles of a project in an absolutely objective and true way, such as the surrounding environment, location and other levels.
Therefore, selling houses online must be something that looks beautiful, but it is more important to do a good job of supplementing the line. When the sales office is restarted, change is a must, otherwise there will be no more change.
It's been a long holiday, real estate that presses the pause button, more of a reflection on the industry, and it can even be said that if you think that the current is an era of competing products and services, there will be no shortage of customers. "As long as you are confident that there is a hardcore product, customers will recognize its price and value."
If real estate sales go back to the old road, excessive consumption of marketing, and lack of reverence, then I believe that the road will become narrower and narrower.
Because for a long time in the future, it will be discussed: what is the standard of a good house?
Just good property? Good living business package? Quality medical packages? Is that enough? How strong is a healthy home? Is it a gimmick or a health barrier?
All of the above are worth discussing, and only such a discussion will bring about the development and transformation of real estate in the true sense.
It is said that the arrival of the rain festival means that spring rain is as expensive as oil, and many companies intentionally or unintentionally choose to resume work on this day.
For real estate, we are looking forward to the bloom of spring flowers. Perhaps, it can be said that the darkest hour has passed, and excessive panic has caused the fear to be frightened, and it is completely up to oneself to scare oneself.
Judging from the recent performance of the land market, the rich and willful housing enterprises are not soft, indicating that the expectations of real estate have not changed significantly.
Of course, from another larger tone, it also shows that real estate is still a stable route, and the main theme of "housing is not speculation" has not changed.
Some people say that after this incident, real estate has changed, and it can only be said that it is possible.
I really hope that instead of spending energy to do true and false, fancy marketing, it is better to build product strength and shape brands and services, after all, buying a house is not a momentary impulse, do a good job in the basic work
At the end of the writing, I suddenly found that today was exactly the second of February, a good day for the dragon to look up.
Looking forward to it, when we take off the mask, the dream shines into life again.
However, in addition to cautious optimism, don't forget the existence of "spring cold", such as the company's quarterly report and the impact of the epidemic on a global scale, which should not be underestimated.