Remember the disc rental shop we lingered in when we were kids?
Until now, Sanlitun also has a literary and art audio-visual store that collects a variety of classic European niche films
Although we really rarely go, we will never forget that every time we shoot a fashion blockbuster without inspiration, we will always go to this small broken shop in Sanlitun Dirty Street, pull out the tattooed man and stocking woman, and crouch on the ground to read "Kill Bill" and "Red Squirrel Killing" in the dim light.
It is said that there are less than 20 disc rental shops left in Beijing, and those that survive have become living antiques that are cherished by the audience
In the golden age of DVD rental shops, when the post-80s elementary school, the 50 episodes of "The Legend of the New White Lady", renting an episode of 1 yuan, the deposit was charged with a student ID card, overdue to be fined, sometimes because of the exam forgot to pay back the disc, accidentally owed a huge amount of 20 yuan, the pants were torn and could not make up so much money.
At that time, the kebab was only 1 cent and 1 stick, and the salary of the adults in the family was only one or two thousand, and the student card that could not be paid was withheld in the store and could not be returned, and he cried urgently, and finally had to think of the male classmate to secretly send the disc back, and then steal the student card back.
At that time, being a rental disc shop owner, what a charming and entitled job, ah, can earn thousands a month, catch up with the white lady, Wan Jun, Snow Mountain Flying Fox and other popular dramas, and accidentally become a million yuan household.
But now?
The uncle of the rental disc shop in front of our house has become a grandfather, and together with the disappearing DVDs, it has been obliterated in the dusty years.
The scientific and technological revolution has exterminated the historical stage of "rental disc shop", and has also completely changed the fate of DVD rental uncles, and the people who died with the times, not because of laziness or greed, they did not even have the direction and opportunity of diligence, they were retired early and left early.
Among them, only one uncle of the rental disc shop has become an exception to the times.
Not only has it never buried its future in the eliminated rental disc business, but it has spontaneously taken the initiative to put the ground to death and come back to life, many dangerous transformations, cross-border attacks, becoming a barbaric interloper of global electricity business, and 22 years later, it has become the founder of Netflix, a new giant of the film industry with a market value of 158.1 billion US dollars.
In a few hours, this year's Oscars ceremony is about to start, the 60-year-old former rental disc shop uncle Reed Hastings, accidentally became the biggest dark horse of this year's Oscars, just at the Golden Globe Awards, Uncle Ha's Netflix Pictures, won 5 awards, surpassing all the traditional Hollywood studios, becoming the biggest winner of this year's Golden Globes.
And the popular Olympic film "Roma", which won 10 nominations, is produced by Uncle Harley Film Studio, can you imagine that this is a film revolution that was tossed out by the owner of the DOWNstairs DVD rental shop in the community where the business was in danger 20 years ago and became an extinct species at any time?
If you still don't know anything about this rental disc shop Uncle Ha, then you just need to remember that the phenomenon-level american drama "House of Cards" that has broken through the glasses of the film circle around the world is the first masterpiece of Uncle Hat's shotgun to shoot cannons.
27% of Americans have seen House of Cards, 16% of Americans want to see it, and 10% of Americans have watched episodes.
But they will not know that this epic American drama blockbuster is actually made by Uncle Ha, who used to rent DVDs to them, and when he first spent 17 yuan 9 Mao 9 to borrow discs, there were only 500 discs in Uncle Ha's warehouse.
This time, Uncle Ha's shotgun fired the Oscars, the most undisputed supreme glory in the global film industry.
A school bully who does not want to join the army
Worked for a year
Can't help but run away
And the vast majority of Internet gangsters learn scum counterattack myth is completely different, Uncle Ha is not a phoenix man, on the contrary, his origin and education are very golden, compared to Amazon's cheating, divorce, to the small three nude photos led to the company's stock price plunged founder, Uncle Ha is really extremely low-key, self-disciplined, decades without scandals, scandals, what XQ, what cheating, completely.
This has a lot to do with his gold-level education resume.
Uncle Ha is a perfectionist Libra man born in Boston, USA, his grandmother is a very good scientist, the whole family loves to do charity, and the family atmosphere is very American elitist.
Uncle Hade's high school was attended by Brown Nichols in Platinum Khan, which is a typical blue-blooded top school in the local area. He studied at Bowden College, the top liberal arts college in the United States, art and literature are very famous, is a cold and cold school that refuses to join the Ivy League.
After graduating from undergraduate, he spent two years in gap year, going to the American Peace Guard, where Uncle Harley in his early 20s experienced the passion, adventure and responsibility, hormone-bursting hardcore romance.
However, because of the two years in the American Peace Guard, he quickly made it clear that he was not suitable for joining the army, and early Mingzhi told his parents that he had no interest in joining the U.S. Marine Corps in the future, preferring to go to the Peace Corps volunteer team.
At the age of 23, Uncle Ha went to Switzerland and Africa, taught mathematics for two years, became a high school teacher, purely as an experience of life, at that time he did not think clearly what to do in this life, and did not know what he would do with DVDs later.
Since he didn't think clearly what he wanted, then he continued to read, so he went to Stanford to read computers, the most popular discipline for boys in that era, if you don't know what you want to read, then read the computer, btw Uncle Ha is not Gay, is steel straight, from childhood germinated the most distinctive characteristics of high-speed rail straight - bursting ambition, always kill yourself before the opponent, and then Jedi reborn.
However, The entrepreneurship of Iron Man Uncle Ha is not as legendary as described by many Silicon Valley legends, in fact, before the age of 30, Uncle Ha's life is still muddy, elite education background, but it does not mean that he can succeed, especially in such a hot land as the United States.
After graduation, he went to work at Adaptive Technology for a year before he couldn't stand quitting, and he still wanted to start a business and do something.
The first time to start a business or the old technical line, founded a called Pure Software, the development is very good, as the founder, there is money to earn, not troublesome, stable development, than part-time work do not know how many times cool, but how can Iron Man be satisfied with opening a small company, make some money?
Entrepreneurship is about changing the world?!
Success didn't give Uncle Harley an exciting sense of accomplishment, so a few years later he simply sold his first company to Rational Software for $600 million to hold, and he soon quit, the most expensive time for a king of ambition like him.
After the merger, he spent two years thinking about what to do next time he started a business.
How to avoid the lessons of the first time?
He was fined $40 by the most cattle rental disc store in the United States
He was so angry that it took him 6 years to force people to bankruptcy
Many people say that the reason why Uncle Ha is so low-key in the legendary founders, so stop, never make a moth similar to the milk love and XQ incident, which often makes investors have a heart attack, is precisely because Uncle Ha is an authentic otaku.
It is the kind of most typical wife and child hot kang tou in the United States, potato chip burger DVD steel straight + home.
This kind of otaku usually walks on the road, dragging a pair of dirty fat jeans, walking on the main road in Massachusetts, seeing the blonde girl of the D cup, only his eyes are straight, three fists can not play a stuffy fart, and their real-life sister-stirring skills are negative.
But it is such couch potato straight men who have created a number of Internet companies that have changed the world, and only on the Internet will their talent for insight into human nature will be inserted into the technical wings of hundreds of millions of times magnification potential energy.
As a typical American otaku, in addition to accompanying his wife to Walmart to buy vegetables, tutoring the two children, making breakfast, the biggest fun is to eat potato chips and beer at home and watch discs, he is a loyal member of Blockbuster, the most cattle chain rental shop in the United States.
Blockbuster, a chain of rental disc stores that Americans are well known to have dominated the world, was still very good at collecting accurate crowd tags for the residents of the living area corresponding to each store:
How old are you, do you have children, like to eat onion-flavored or black pepper-flavored burgers, what time to go to work, what time to leave work, what occupation, where you like to eat the most, watch suspense, horror movies, etc. Several times a month on average These seemingly unrelated data help them accurately help each customer walk into the Blockbuster rental disc shop downstairs in his house to ensure that they can find the DVD they want to watch within 15 minutes.
However, at that time, in blockbuster to rent discs in addition to paying rent, but also have to pay a deposit and fines, if you rent a disc home to watch and forget to pay back, then you will be charged a fine according to the daily, after all, you delayed others to watch this movie, it sounds like it is simply natural.
But Uncle Ha can't stand it, isn't it just a few days late to give you the dish, and you deduct so much money from me?!
"I was a big fan of Apollo XIII, and once I forgot to return the disc and dragged it for 6 weeks, and when I went to pay it back, they actually asked me for $40! 40 dollars, this is too ridiculous, I dare not tell my wife, I am afraid that my wife will scold me. But if I hid it from my wife, it would become a deception, and would I compromise for this damn $40 and ruin the honesty of the marriage I insisted on? ”
The more he thought about it, the more angry he became, the more he thought about it, and he carried his smelly and dried sneakers to the gym to vent his anger
"I suddenly realized, why do gym members only need to spend $40 a month to use as long as I want? Instead of how many times A month I charge for the gym?
If I build a membership DVD rental shop with rules like a gym, how good it would be, how long do you want to watch it, you don't watch a movie this month is 40 dollars, watching 20 movies is also 40 dollars."
He suddenly realized that this would be a huge opportunity.
He was 27 years old.
A wife who was fined $40 for fear of being scolded by his wife changed the history of American movies.
The price of unscrupulous films has increased tenfold
Angry that he made his own films
But it was ruthlessly banned by the whole of Hollywood
Uncle Ha was afraid of his wife, and founded the new killer film giant Netflix, which later had a huge impact on Hollywood in the United States, from the beginning of the great story, it seems that being afraid of his wife is really a good habit, and he should thank his wife Patricia Ann Quillin.
Later, everyone knows the story, Uncle Ha, who was honestly a loyal member of the most cattle rental disc store in the United States for many years, because he was fined 40 US dollars, opened an online DVD rental store that did not need to pay a fine, and suddenly formed a fatal blow to this old offline rental store.
It only took him 6 years to kill such a traditional industry leader.
The story of Uncle Ha and the House of Cards, in the global Internet industry has been rumored to be a beautiful talk, to say that the original Uncle Ha's online DVD rental shop survived very well, because it was cheap, the film was good and many, and it was very good at calculating big data, thousands of faces, accurate recommendation, so it quickly became the most popular new type of online rental disc shop.
But because the speed of express DVD is still too slow, people often want to watch movies after dinner, and lazy to go out, they want to be able to see it immediately, don't want to wait for the courier 1-2 days to deliver DVD, so Uncle Ha figured it out, also saw the trend clearly, immediately revolutionized his own life, did not do DVD rental, did streaming media, is online fee payment, to put it bluntly, you buy a membership, want to watch as many movies as you want, watch as many movies as you want, and watch at any time.
At the beginning of the business, Uncle Ha ate the dividends, and when he went to those film companies to buy online broadcast rights, the old film companies simply looked down on the owner of this broken online rental disc shop.
Give it to you, anyway, you can't make much waves, it's also white money, open a price for you poor boy who is difficult to retreat
Therefore, the popular movies of the old film manufacturers only opened a copyright fee of 3kw US dollars to Uncle Ha, but they absolutely did not expect that Uncle Ha's ability exceeded their imagination, 3kw of copyright fees, absolutely Uncle Ha eats meat, they only have to drink soup, so they see the big business of this online copyright, they immediately sit on the ground and ask uncle Ha for a movie of 300 million US dollars in copyright fees.
This time Uncle Ha was angry again, and no one could have imagined that this buddy would roll up his sleeves and make his own movie.
"As long as you can shoot, can't I shoot?" Isn't the movie awesome your factory, is it the director, the script, the actors? ”
When they learned that an online DVD rental store was going to make a movie, Hollywood was a joke, and Uncle Ha's wish was like pinching an ant to death, and it didn't deserve to be the talk of dinner.
Uncle Ha does not think so, you old cannons, only know that by experience, technology, people who engage in artistic creation, rationality is too poor, I am not the same, I have such a huge amount of American disc data, 500 million movie data, I can always summarize what kind of elements, can make this movie, do not lose money.
As a result, clever big data told him that as long as it is directed by David Fincher and starring Kevin Spacey, the plot includes suspense, murder, marriage, ethics, politics and other themes, it will definitely be popular.
Thus, "House of Cards" was deduced in this way by a DVD rental shop owner, and the whole of Hollywood went from ridicule, ridicule, contempt, and scolding to panic, reflection, anxiety, and chase, and it took a full 6 years.
Six years later, they revisited Netflix, which was judged by hollywood as a garbage company by the whole of Hollywood, and the garbage company was already worth hundreds of billions of dollars.
What's more frightening is that the old film manufacturers can only produce more than 10 movies a year, and the most diligent and established film companies have the highest record of only 30 a year, but Netflix made 80 movies in 2018 and will aspire to break 100 in 2019.
It's a statistic that's hard-working enough to creep his peers, and this little broken DVD rental store has suddenly become the public enemy of the whole industry, hollywood directors spit on him, movie theaters hate him, film critics accuse them of getting out of Cannes, only worthy of the Emmy Awards, and all the big-name filmmakers who have worked with Netflix have been sentenced to bend for money.
Netflix has long been in the business, killed a number of old film studios, and then won many film awards one by one, and tomorrow it will sprint to the Oscars, completely shutting up the "old immortals" of the entire industry.
My husband wrote an article about Netflix a long time ago, which said:
"When I heard about Netflix in 2013, my first reaction was how it was still there, how could it still be on fire?
Netflix was first used as an online rental tape, and like countless other internet companies that have long disappeared, it emerged in the bubble era of the Internet's money-burning bubble. At that time, I was in the United States, and I was also a member of their online disc rental shop at that time.
My first reaction was how to rent a videotape and live so moistly after so many years?
Looking at it, I found that Netflix has transformed several times, from mailing discs to online paid videos, to investing in the production of video products ("House of Cards" is the first step), all right, and they are ahead of their opponents, the Internet has never lacked stars, and cattle are still stars for so many years.
The most powerful thing is the idea of "House of Cards". Netflix, from the number of video on demand on the website and the corresponding user analysis, came to a conclusion:
If there is a TV series, what kind of elements are included, what kind of actors, it will definitely be popular! This completely subverts the traditional methods of all previous screenwriters and producers, which is the power of the real big data era.
House of Cards, from the first day of the idea, is destined to succeed. The next step is just to wait for confirmation.
In the era of big data, don't look at who has more data, but see who has the ability to find the real connection hidden under the massive, cluttered, isolated data, and transform this connection into business value.
I can't help but believe that Netflix is a great company that is destined to continue to succeed. “
My husband was one of the earliest members of Netflix and came back to China to witness the miracle of House of Cards until the last two seasons of the show abandoned, when he wrote this passage, 4 years ago.
4 years ago, although the investment circle felt that Netflix was a strange existence, who dared to imagine that Netflix would become a rival of Disney and a popular dark horse of the Oscars?
Not all the rental disc shop Uncle Ha can become Hollywood's out-of-circle killers.
However, Uncle Ha's danger to win, to every adversity to survive to provide several hundred million worth of lessons, I wrote the story of Uncle Ha, not to shape what otaku legend outbreak history, but to reflect on a desire from excellent personal breakthrough to excellence of people, whether it is a professional manager, or an entrepreneur, he needs to have similar qualities, spend a lot of time, money, hard work to buy lessons.
Know how is the most expensive thing in the world.
Uncle Ha's 22-year history of counterattack has taught us a lot of truth
1) It's not your competitors who kill you
It's the hand you can't see
It is not Unicom that has killed the mobile, it is WeChat
It's not line X that kills line X, it's Alipay
It is not XX Building that killed XX Department Store, it is Taobao
Don't be so anxious to make enemies
Dream Big
Maybe at the moment you're still dying
As soon as you turn a corner, you become annihilated
2. Beat the teacher to death with a fist
Unprofessionalism is not necessarily a disadvantage
Incidents of snakes swallowing elephants happen often, and there is no need to be ashamed of yourself
Ignore the ridiculous people who stand and laugh at your dreams, who once stood in the same place and laughed at Jobs and Bill Gates.
But the layman who breaks the rules
Must have superhuman diligence that subverts the rules
3) No strategy is eternal
Only by killing yourself can you win the future
If you don't destroy yourself, you will be destroyed
If you want to have something you've never had in your life
Then you have to give up what you already have and have the courage to do something you've never done before
4, can lead the trend, but can not subvert human nature
Those who oppose human nature have only one way to die
Knowing human nature well and going with the flow will give you great potential energy
Creation can be self-congratulatory, but business cannot
4, you don't have to think, history will not go backwards
The winner of the last round died quickly
A hundred billionaire is just a number
Rich on paper
5, all the business in the world, to return to the essence
People have needs and you provide value
A model that cannot create differentiated value for real needs
It's all pseudo-mode
Every era, every industry, every dying empire of collapse needs an interloper who breaks the rules
It doesn't matter if he's the big winner in the end
It is important that someone always wakes up everyone in the room
hey ！ Why the sun rises every day in the east
Will it continue to rise from the east tomorrow?
Think Big，Dream Big
Why does no one dare to question the golden rules of all walks of life and era?
Hope is in the times we live in
There can be more and more naïve braves
Dare to question all that seems natural
The transformation of human society
It was never created by conformists
Change the world, even a little bit
What if it happens?