According to media reports, some netizens complained that starting in the early morning of October 2, the home page of Douyu Live hung up H&M's opening screen advertisement. This behavior has aroused many netizens to question.
The homepage of Douyu Live hung up an H&M open-screen advertisement
According to Hubei TV station through video reports, some Wuhan netizens said that during the National Day, he opened the Douyu live broadcast app, he could see three or four seconds of H&M ads, click on the advertisement to jump to the main page of H&M.
Image source: Video screenshot
The netizen said that he was very puzzled, why would Douyu, as a large company, receive such advertisements during the National Day?
Subsequently, the topic of #Hanging Open Screen Advertisement for HM during the National Day of Douyu quickly rushed to Weibo's hot search, and Douyu's behavior caused many netizens to question.
Fighting Fish: Apologize, go offline, reflect
According to Hubei Jingshi, Douyu staff said in an interview that this is a problem of internal audit of Douyu Company.
The staff member said, "The salesperson is definitely trying to pull sales, and the ads that can be on it will be pulled as much as possible." At the same time, there are auditors inside the company, who will conduct audits, and when they find problems, they will immediately take the advertisement offline.
In this regard, on October 10, Douyu officially issued a Weibo apology.
Douyu said that in response to the recent online H&M brand advertising on the opening screen of the Douyu APP, hereby sincerely apologize to everyone. After discovering the problem, the platform has taken the advertisement offline at the first time, and the company's leadership has organized relevant departments to conduct in-depth reflection. The occurrence of such problems has exposed the loopholes in the platform's commercial advertising approval process, and the platform will further optimize the relevant processes to prevent such incidents from happening again. Thank you to the media and netizens for their supervision and criticism, and once again express my sincere apologies to everyone.
H&M was boycotted by netizens because of the "Xinjiang Cotton" incident
Revenue in China plunged 40% in the third quarter
In March, Swedish apparel giant H&M Group posted a statement on its website.
Screenshot of the declaration section
The statement reads: H&M Group is deeply concerned about reports from civil society organizations and media reports, including allegations of forced labor and religious discrimination against ethnic minorities in the Xinjiang Uyghur Autonomous Region.
In the statement, H&M Group said that we do not cooperate with any garment manufacturing plant located in Xinjiang and do not source products/raw materials from the region.
However, the so-called existence of "forced labor" in Xinjiang is an outright lie, and the Ministry of Foreign Affairs has long clarified the facts and the truth.
Since then, JD.com, Tmall, Taobao, Pinduoduo and other platforms have successively removed H&M's stores and products, and many netizens have also expressed resistance.
Screenshot of H&M China's official Weibo
H&M then issued a "confused" statement, which did not directly mention Xinjiang, nor did it apologize for smearing Xinjiang, and many netizens said that they "can't understand" and "avoid the important and light". Some netizens shouted, "Quit the Chinese market, don't pretend."
At that time, CCTV had angrily criticized him for eating Chinese rice and smashing Chinese pots, and had no corporate social responsibility behind one set in front of him.
According to the Beijing Evening News, H&M Group's third-quarter revenue in China has once again staged a "present world report" after H&M Group, which boycotted Xinjiang cotton and refused to admit its mistake, plunged 28% in revenue in China in the second quarter, losing $74 million (about 502 million yuan).
On September 30, local time, H&M Group released the third quarter financial report showing that China has fallen out of the list of H&M's top ten markets, that is, H&M Group's revenue in China in the quarter has been unable to rank in the top ten. However, the earnings report did not disclose the specifics of H&M's revenue in China.
According to Bloomberg analysis, in the third quarter of 2020, China was H&M's fourth largest market, with sales of SEK 2.55 billion (about 1.879 billion yuan). In the third quarter of this year, Spain was H&M's tenth largest market, with sales of SEK 1.55 billion .0 billion. In other words, H&M's revenue in China in the third quarter of this year plummeted by about 40%, with a loss of more than 737 million yuan.
Edit the | Duan Lian Du Bo Yi Qijiang
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Daily economic news is synthesized from Hubei Jingshi, Douyu official Weibo, Per Jing Network, CCTV Network, Beijing Evening News, public information, etc
Source: Daily Economic News