With the upgrading of self-pleasing consumption, women's consumption expenditure on their own appearance has increased, in recent years, under the epidemic, people often wear masks when they go out, for girls who love beauty, dressed up beautifully but covered by masks, it is said that eyes and hands can see a person's heart and beauty, so nail and eyelashes have become a must for many women.
At the same time, although offline physical store business is not easy to do in recent years, but the market size of nail and eyelash industry continues to increase, according to iMedia consulting data, in 2021 China's nail industry market size of 185.48 billion yuan, a year-on-year increase of 25.3%, it is expected that the market size will reach 266.25 billion yuan in 2027, a year-on-year increase of 5.5%. With the strengthening of women's love of beauty and the concept of pursuing fashion, the consumption scale of the nail and eyelash market will increase and have greater room for development.
There are many consumers, there are many businesses that open nail and eyelash shops in natural streets, and the market presents large, medium and small diversified stores, although the market scale of the nail and eyelash industry is large, but the degree of online is low, the speed of online sinking market is accelerating, and the beauty industry segment is closely connected with the Internet.
At present, beauty businesses are mainly facing the following operational problems:
1. Fierce competition and difficult customer expansion
There are many competitors nearby, resulting in the attractiveness of nail and eyelash services to the market, and traditional advertising methods are not only inefficient but also unable to calculate the effect, and can only rely on "natural" natural communication.
2. The nail service is not intelligent, and it is difficult for customers to repurchase multiple times
The store lacks a record of interaction with customers, no member files, and the characteristics of customer preferences are not effectively analyzed, resulting in unprofessional service to customers, lagging product updates, and inability to satisfy customers, and repurchase is impossible.
3. No tools to effectively serve online customers
Today's consumers are accustomed to the convenience of online information and online search for service stores, especially young women, who are more willing to learn about the store online, if the merchant does not have online tools, it is equivalent to losing the direct communication channel with consumers online, unable to display information, which means the loss of organic traffic.
There are problems in store service reservations, marketing activities, membership management and store information display, attracting new customers, and promoting user consumption, etc., and it is difficult to operate stores digitally by relying only on traditional business methods.
4. It is difficult to calculate the cash register and financial status of stores
Traditional nail and eyelash salons lag behind in financial management, relying only on ledgers, prone to errors, and confusing in personnel management
5. Multiple stores cannot be managed
Chain nail and eyelash brand stores, which may have branches in multiple regions and provinces, have difficult management problems in finance, products, membership, decoration, etc., and the data statistics are not timely, and the headquarters cannot be efficiently and uniformly managed.
With the development of the Internet and the acceleration of digital upgrading in various industries, more nail and eyelash shops are willing to build an O2O marketing closed loop based on membership management, upgrade products and services, and actively build an online platform to realize the digital operation of stores.
Yuke store system is a digital intelligent system specially created for stores, which efficiently solves the problems encountered by stores, such as low membership management efficiency, poor customer acquisition results, weak customer stickiness, and difficult investment in promotion costs, and helps stores quickly obtain digital operation capabilities by building a nail and eyelash shop system.
Through the beauty store system, you can manage members, such as member tags/points/stored value/level/files, etc., and view various information of members online. It can also sell products through the mall, the same city / self-pickup / express delivery method, the invoicing and storage system is convenient for managing online and offline store goods, the appointment system can realize consumers to make an appointment online according to the time / location / service personnel, and you can enjoy the service when you arrive at the store to verify it, no longer queuing, and the data system comprehensively counts the business data of a single store / multi-store, the cash register supports a variety of cash register billing methods, and the overall use is very convenient.
There is also a marketing system, a variety of powerful functions, to help merchants attract new customers, store management, membership management, etc. Having an online platform also has a channel for multi-channel direct reach to consumers, which is conducive to direct customer acceptance.
So how to build a nail and eyelash shop system?
1. Register an account on the Yuke platform, enter the enterprise center, click "Store System" to enter the background.
2. In the background, you can view various functions, or open the function experience. Click "Go to renovation/replacement template" in "Overview" to enter the template selection page.
3. Find and click "Beauty" on the template page to display a variety of nail and eyelash industry system templates, preview your favorite template style and click to enter the design background.
4. In the background of system design, all the content in the template can be adjusted according to the actual situation, and the function can be used with one click, dragging and pulling operation, and there are no technical requirements.
5. If you decide to use the system, you can go to the "enterprise center" to purchase the system version according to the prompts (or purchase directly in the enterprise center), the higher the version, the more functions you enjoy, you can choose the version according to your actual business situation. (It is recommended to contact the specialist/customer service for follow-up before paying)
6. After the payment is successful, authorize the mini program/official account in the "Settings", then improve the store information and configure the functions you want to use, and add functional modules in the background.
Original: https://www.zcdly.com/mjmjdxt.html
Public number: Yuke Network