Recently, the Shiping Ancient Tea Culture Exhibition Garden was inaugurated in the ancient city area of Shiping County. Zhang Pengcheng, Secretary of the County Party Committee, Long Yiwen, Member of the Standing Committee of the County Party Committee and Director of the Publicity Department of the County Party Committee, Tang Zhenguo, Member of the Standing Committee of the County Party Committee and Deputy County Governor, Zhang Bin, Chairman of Shanghai Xingdian Catering Management Co., Ltd. and heads of relevant departments attended the unveiling ceremony.
The unveiling ceremony was presided over by Long Yiwen, member of the Standing Committee of the county party committee and director of the propaganda department of the county party committee. Zhang Pengcheng, secretary of the county party committee, and Tang Zhenguo, member of the standing committee of the county party committee and deputy county magistrate, jointly unveiled the Shiping Ancient Tea Culture Exhibition Garden, and inspected the Shiping Ancient Tea Culture Exhibition Garden. The heads of relevant departments made on-site reports and exchanges on the development, protection and utilization of the ancient city of Shiping County. Zhang Pengcheng put forward opinions and requirements on relevant work.
Zhang Pengcheng emphasized
Relevant departments should actively explore the integrated development model of culture and tourism, highlight the product positioning of the project, comprehensively analyze the target customer group, and introduce high-quality cultural tourism projects; It is necessary to do a good job in the revitalization and utilization of the ancient city, strengthen the planning and design of the ancient city project, ensure that the project can be introduced, implemented and implemented, and further enhance the vitality and charm of the ancient city; It is necessary to continuously improve the construction of public supporting facilities in the ancient city, actively explore new paths for the activation and utilization of cultural relics, activate the inherent vitality of historical buildings, give play to the driving effect and agglomeration effect, activate the business format of the ancient city with points and surfaces, create differentiated, distinctive, strong industries and popular historical and cultural blocks, promote the integrated development of protection and utilization, and enhance the connotation and charm of the city.
From Shiping to Shanghai, from Shanghai back to Shiping, there is a strong sense of nostalgia, feelings and Shanghai-Yunnan cooperation and friendship. It is understood that the Shiping Ancient Tea Culture Exhibition Garden benefited from the matchmaking of Tang Zhenguo, member of the Standing Committee of the Standing Committee of the Shiping County Party Committee and deputy county magistrate from Xuhui District of Shanghai, and introduced Zhang Bin, a venture capital entrepreneur from Shiping to Shanghai, to return to his hometown to start a business, and at the same time invited Mr. Liu Xiaoqing, a famous Chinese calligrapher, to open a studio here. Shiping Ancient Tea Culture Exhibition Garden is a microcosm of the development, protection and utilization of Shiping Ancient City, Shiping County in line with the principle of "repairing the old as the old", in the activation and utilization of ancient houses, combined with tea culture, calligraphy art to open the ancient tea culture display garden, for the development of Shiping Ancient City has driving significance.
Zhang Bin, chairman of Shanghai Xingdian Catering Management Co., Ltd., said: "Seeing that this old house is very suitable for the display and promotion of tea culture, I think we should use it, from another aspect, we can promote Pu'er tea culture to drive the economy of the ancient city, so that the old houses in the ancient city can be well used and produce better economic benefits." ”
Photo/text: Shiping County Rong Media Center Chen Rongnan
Editors: Chen Sijia Xu Lingjing
Choreography: Feng Chunhuan
Responsible editor: Feng Yu