Reporter Wang Qingji and Zhang Yan reported
Lotus, standing in a half-acre square pond, quietly guarding the red dust, not sad or happy;
Lotus, living in a three-foot mud swamp, flowers bloom with thousands of petals, truth, goodness and beauty.
It is like a faint mang, and the torch becomes the yang;
Help public welfare, all the way.
At the beginning of the establishment of the brand, Qianqielian took public welfare as its own responsibility, and continues to this day. Over the years, how has Qianqian Lian gone from a public welfare recruit to a vanguard? Among them, it not only embodies the enthusiasm and dedication to public welfare, but also lies in the long-term attention of the Qianqiolian brand to the society, and continues to innovate in all dimensions.
As Sun Mengxue, chairman of Qianqian Lian, said: "I feel very happy to be able to help people in need and contribute to social harmony, which is a cycle of goodness." "Qianqian Lian was born and moved forward in the socialist thought of the new era, and also gave back to the country with public welfare actions, and shared the warmth of the new era with the public."
Change or change: There is more than one way to do it
"Take the society, use the society" is the public welfare concept of Qianqian Lian brand. Qianqielian has formed a number of public welfare projects such as assisting poor single mothers, poverty alleviation, disaster relief, education assistance, medical assistance, disability assistance, nursing children, environmental protection, promotion of Chinese culture education, promotion of vegetarian food, care for stray animals, etc.
As always, Qianlian is also concerned about distant places in 2021. Whether it was the heavy rain in Henan in July or the epidemic in Zhengzhou in August, on the front line of support, there are always busy figures who are purchasing emergency relief materials and actively participating in post-disaster reconstruction.
Donation has become a public welfare habit that Qianyanlian has adhered to for many years, and it is also the cornerstone of Qianyanlian's public welfare undertakings.
During the outbreak of the epidemic in Wuhan in 2020, Qianqiolian not only donated medical, sanitary and living materials worth 1 million yuan to Wuhan, but also quickly established the "Anti-epidemic Volunteer Alliance" to rush to the front line to escort and distribute materials to help Wuhan fight the epidemic.
Continue backtracking. Every year, together with the employees of sister enterprise Weifang Compassion and Compassion Bodhi Fine House Co., Ltd., Qianqilian brings daily necessities to visit Wubao households, poor households and left-behind children, and let the vulnerable groups feel the warmth of society with love and sincerity.
Behind all kinds of public welfare practices, what condenses is Qianqiolian's thinking on public welfare. In the face of natural disasters, epidemics and other major events, Qianqielian responded in a timely manner, gave back to the society retrograde, and gradually explored a new path of public welfare that integrates donations, donations and materials.
In addition, those needs and people who are easily overlooked have also entered the sight of Qianyanlian. Whether it's considering the financial pressures of a difficult single mother giving birth or helping to broaden her child's horizons, Qianlian wants to care for every life, regardless of gender, age or age. Striving to cater for the multifaceted needs of people in need and help them embrace more future possibilities has become a booster of Qianqielian's repeated innovation in her public welfare journey.
Co-creation: Join hands with multiple parties to open up a new world of public welfare
Since devoting herself to public welfare, Qianqielian has not only assumed social responsibility as a company, but also advocated every employee, partner and friend to become a companion on the road of public welfare and embrace public welfare together.
Since its establishment, Qianqian Lian has carried out environmental protection publicity activities for many years, expanding from Weifang in Shandong Province to all parts of the country, promoting garbage classification, environmental protection enzyme purification of polluted water, natural agricultural methods, etc. "Make the sky bluer, the water clearer, and the air fresher" is a long-cherished wish of all people, and slowly come true.
On the occasion of the centennial anniversary of the party, the "Thousand Lotus Cup" theme talent competition to celebrate the 100th anniversary of the founding of the party was successfully held in Weifang, Shandong. The four-month competition praises the struggle of the Chinese nation to achieve the great rejuvenation, praises the great achievements of the Party, enriches the amateur cultural life of the general public, and enhances the sense of participation and pride of literary and art lovers.
In terms of helping farmers, there have also been active figures of Qianqian Lian. Over the years, Qianyanlian's "Love to Help Farmers Action Group" has often been active in the fields of various counties and cities in Weifang, helping farmers open up asparagus sales channels, opening up online shopping mall channels for Beibei pumpkin farmers, and stationing in Weifang radish production areas for live broadcast promotion, etc. More raw agricultural products will be delivered to the people's tables to help farmers increase their income.
Qianqianlian's public welfare trip does not stop in Shandong, but also covers all parts of the country. This year, Qianqielian joined hands with a number of public welfare organizations to participate in the "Micro Public Welfare Warm the World" activity, entering communities, parks, martyrs' cemeteries, orphanages, homes for the elderly, revolutionary memorial halls, health care gardens, etc., through online and offline and other ways, calling on the public to go to public welfare together.
Public welfare is inseparable from the efforts of each individual. As a fulcrum, Qianqian Lian continuously expands the radius of public welfare participants. Every new companion sows new seeds for public welfare. Qianqielian will also assume more responsibilities, continue to help rural revitalization, healthy China, red culture spread, help achieve overall moderate prosperity, and promote "world harmony and common progress"... Help public welfare, all the way.