In recent years, more and more people are keen to buy Hong Kong mooncakes, and pure Hong Kong-made mooncakes such as Maxim's and Daoxiang are often snapped up before the Mid-Autumn Festival arrives. With a long history, safety and health, rigorous craftsmanship, both authenticity and integration of innovation, Hong Kong mooncakes have become the favorite of Chinese people and even Chinese people around the world. But at the same time, the phenomenon of illegal elements taking advantage of counterfeiting and copycats has also been repeatedly prohibited, which has become a major problem that endangers the market and plagues consumers.
Buying Hong Kong mooncakes is to buy peace of mind, buy peace of mind, buy happy
As we all know, Hong Kong has a very strict food safety inspection system. The Food Safety Centre of the Hong Kong Food and Environmental Hygiene Department (hereinafter referred to as the "Food Safety Centre") is a government agency that regularly samples products on the market for testing, and once any problem is found, it will be announced to the general public, and the Hong Kong people are very serious about food safety issues, almost "zero tolerance" attitude, over time, Hong Kong manufacturing has also become synonymous with "safety". For consumers who eat it with their families or take it out to give gifts, buying Hong Kong mooncakes is to buy peace of mind and worry.
Taking Daoxiang mooncake as an example, from "origin collection of raw materials" to "whole SAP ERP control" to "laboratory inspection", Daoxiang strictly handles each production pass. In its food processing and logistics center, a sophisticated ERP system closely monitors every step of the food process, and a state-of-the-art food testing laboratory analyzes and examines food samples to ensure consistent food quality and taste.
In addition, Daoxiang is also the first Chinese food group in Hong Kong to have a food processing and logistics center, and has successfully obtained ISO 22000 certification, providing 100% Hong Kong-made mooncakes in strict accordance with the same product line, the same standard and the same quality standards for export and domestic sales.
In addition to safety, "tradition + innovation" is also one of the secrets of Hong Kong mooncakes to win the hearts of the public. Hong Kong's unique history has made Hong Kong a meeting point for Chinese and Western cultures, where tradition and innovation continue to collide and merge. This trait is also reflected in the mooncake. Hong Kong mooncakes have both cantonese traditional flavors and the technology of introducing pastry elements, and the combination of Chinese and Western mooncakes complement each other, and every year the Mid-Autumn Festival will become a major attraction.
For example, since 1987, Maxim's has successively launched classic categories such as double yellow lotus mooncakes, ice skin mooncakes, and flowing milk yellow mooncakes, and innovation has continued. For example, on the 100th anniversary of the founding of the Communist Party of China this year, Daoxiang took advantage of the trend to launch the "Centennial Jiangshan • Chinese Mooncake" commemorative gift box, which integrated the two elements of the Mid-Autumn Festival and the 100th anniversary of the founding of the Party, conceived a unique novelty, and became a hot hit. The list goes on and on.
However, it is precisely because of this that the chaos of counterfeiting, copying and rubbing the edge ball of Hong Kong mooncakes in the market occurs frequently, and it is repeatedly prohibited. How to distinguish between true and false Hong Kong mooncakes has become a compulsory course for consumers before purchasing.
3 steps and 1 minute to teach you to distinguish between real and fake Hong Kong mooncakes
As the head of sales in Greater China of Daoxiang Group, Zhong Chengda has many years of market sales experience in Hong Kong-style mooncakes. According to him, when mainland consumers buy Hong Kong mooncakes, in addition to choosing formal sales channels, they can also identify whether the mooncakes they pick up in their hands are pure Hong Kong-made from three main aspects.
First, look at the barcode on the bag. Most food packaging has a bar code, this bar code and the following string of numbers represent the origin of food, manufacturers and other information, such as 000-019, 030-039, 060-139 represents the origin of the United States, 450-459, 490-499 is Japan, 690-699 is the Chinese mainland, 888 is Singapore and so on.
Commodity barcodes are equivalent to the global "identity card" and "passport" of commodities, following the principle of uniqueness, that is, a commodity item can only have one code, which is uniformly regulated through a global unified identification system called "GS1". Therefore, this string of barcode numbers has become a key clue to identify the origin of food, and the logo in Hong Kong is 489.
Therefore, after consumers get the mooncake box, they can identify the real place of origin through the bar code on it. Only barcodes that begin with 489 are 100% "Made in Hong Kong". At the same time, you can check the "Origin" column again to see if it is marked as "Hong Kong, China", and add a double insurance to the origin identification of the mooncake.
In addition, it is worth noting that compared with some completely fake and out-of-the-box counterfeit mooncakes, other mooncakes or food brands that have already gained some popularity will also take advantage of the popularity of Hong Kong mooncakes to launch their own mooncakes in recent years, which are more likely to deceive consumers through some confusing ways such as "Master Kang" and "Kang Shuaifu".
For example, these cottages will be marked on the mooncake gift box with the words "Hong Kong taste", "Hong Kong quality", "Hong Kong tradition" and so on, so that consumers mistakenly think that they are Hong Kong mooncakes, but in fact, the real Hong Kong-produced mooncakes, if marked, will only simply and directly mark the words "Made in Hong Kong".
According to Ai Media Consulting data, China's mooncake sales have increased from 13.18 billion yuan in 2015 to 20.52 billion yuan in 2020, with the normalization of epidemic prevention and control, the public's emphasis on traditional festivals, the demand for visiting relatives and friends will continue to recover, it is expected that the sales scale of Chinese mooncakes will reach 21.81 billion yuan in 2021. In the face of a dizzying array of choices, consumers should polish their eyes and strive to buy real Hong Kong mooncakes.