I don't know what activities everyone has in the Spring Festival, according to the past practice, it is a New Year's day, tourism or whatever, but this year's emphasis is on the local New Year, so there should be many netizens who have not returned to their hometown, so there is a need for entertainment projects. And during the Spring Festival, of course, the most popular is the movie, Tang Tan 3 first day box office exceeded one billion, "Hello, Li Huanying" followed closely behind, the Spring Festival network is basically brushed by these two movies, the back of the other movies in addition to the assassination of novelists basically have no sound.
However, in this Spring Festival file, there is a national comic silently released, that is, "New God List: Nezha Reborn"
In fact, it is not really silently released, and a while ago there were many public announcements that only appeared silent because they attracted all the attention of the two "big guys" during the Spring Festival.
Speaking of the main topic of this "New God List: Nezha Reborn" is currently released for twelve days, the box office is more than 300 million points, look at the daily new box office estimated that the final box office is about 350 million, this achievement can not be said to be bad, but it is more general.
Director Zhao Ji also said on Weibo: The box office of 300 million yuan is far from enough for Nezha to return to the original.
Before this, there is actually a Nezha animation movie, everyone should know that it is the magic child incarnation, the magic child incarnation has obtained 5 billion box office for domestic animation to bring a lot of hope. But why does this Nezha only have such a little box office, here is a simple analysis.
The first is the first impression
Nezha, a famous figure in China's ancient mythology, although not as good as Sun Wukong, can also be regarded as a well-known mythological figure. The story about Nezha is actually about this character, which has actually been mentioned in many animations, TV series, and comics.
Coupled with the impression of the previous incarnation of the magic boy, it is even more resistant to passers-by "how to shoot Nezha again", here I want to say that in fact, these two Nezha were produced in 15 and 16 respectively, so there is nothing I see your Nezha selling and then I also get a Nezha such a plot.
So it's really hard to be interested in this kind of character that we are very familiar with, even if your content has changed, people are more just looking at the surface, looking at the name "Oh, it's Nezha again, I'm tired of not watching" Is probably the case, so the first impression has been lost.
luck
Although it is a bit excessive, of course, there are also post-horse remarks, but I think this work should not be released in the Spring Festival file, see what kind of monsters this year's Spring Festival file is, Li Huanying and Tang Tan 3 ate 90% of the meat, and the remaining 10% of drinking some soup also have to compete with other works. Honestly speaking, according to this year's Spring Festival file, the results of the magic boy incarnation are not much better, so the luck is too bad. If it is released in the summer vacation or National Day file, I estimate that the results will be much better.
public praise
In this Spring Festival file once again let the audience know the importance of word of mouth, Tang Detective 3 why the lack of stamina Li Huanying, to a large extent is the problem of word of mouth, as long as it is not a particularly unpopular subject, basically as long as the production of word of mouth is up, there will be a lot of people on the Internet to help you publicize, why the magic boy incarnated in the world can be a fire, it must be its own quality that makes many people discuss on the Internet to attract people to see.
So the question is, what about the evaluation of Nezha's rebirth?
I think the picture can be, the fight can be, the special effects can be, that's how to say the plot. According to the current evaluation, it is mixed. I think it's because of the introduction of ancient mythology into this cyberpunk worldview setting that has led to a divide between conservatives (who stick to authentic myths) and innovators (who encourage bold and innovative adaptations).
I heard that the next one is Yang Jian, and I hope to sum up this experience and prepare for the next work.
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