In early November, the 2022 Asia International Fruit Logistica was held in Bangkok, Thailand, attracting exhibitors from more than 40 countries and regions around the world.
In appreciation of the strong support of domestic and overseas suppliers, Pagoda Group also held an international supplier conference in Bangkok, inviting nearly 180 suppliers to participate in the exhibition, exchange industry information and discuss future development direction.
At the beginning of the International Supplier Conference, Yu Huiyong, founder and chairman of Pagoda Group, delivered a keynote speech on "Inheriting the Past and Enlightening the Future" online, after 21 years of development and accumulation, Pagoda has continuously advanced with the times and gradually evolved into a fruit standard and other standards of the whole industry chain as the core, based on the supply chain system, supported by science and technology, finance, research and development, close to the community, online and offline integration, store and warehouse integration, timely delivery to the store and the integration of next-day delivery, A modern fruit retail enterprise that integrates offline fruit monopoly and online quality fresh food. Especially after 2019, in the face of the complex and changeable situation in the outside world, Pagoda has continued to develop steadily.
Talking about the development of Pagoda in the next 20 years, Yu Huiyong said that he will continue to expand and open stores and seek partners at home and abroad; Establish and consolidate cooperative relationships with suppliers, continue to cultivate the global supply chain, and establish an omni-channel sales network on this basis to empower global suppliers.
At the supplier empowerment level, Pagoda has invested in incubating the general fruit centralized procurement platform, aiming to build a centralized procurement platform with high credibility, strong professionalism and full-category sales, and help suppliers solve the problems of opaque procurement and wholesale prices and high costs. For overseas suppliers, this will be another effective way for imported fruits to open up the Chinese market.
In the subsequent speech, Cai Qinglai, the operation director of the Puguo centralized procurement platform, elaborated on the business model and cooperation process of the Puguo centralized procurement platform, Cai Qinglai also mentioned the credibility and transparency of the platform, he said that Panguo is a transaction service provider rather than a trader, only charging open and transparent service fees without earning the difference in the price of goods, and customers can check the clear sales trend of goods through the platform.
In the current environment, import trade is facing many challenges, especially fresh commodities. However, as far as the Pagoda channel is concerned, from 2020 to 2022, the proportion of imported fruit purchases has remained stable overall, and the procurement volume has increased year by year, and the procurement volume in 2022 increased by 18% compared with the previous year; Among them, frozen durian, cherries, blueberries and apples have maintained steady growth for three consecutive years. Zhu Qidong, Vice President of Pagoda Group, stressed that in the future, the international procurement business will focus on differentiated small-batch categories such as organic products that meet the health needs of customers.
At the same time, overseas omni-channel business is also the key direction of the next development, at present, Pagoda Group has 29 warehousing and distribution centers nationwide, and hundreds of long-term and stable cooperation suppliers on five continents overseas, which can meet the supply of high-quality fruits throughout the year. On this basis, Pagoda hopes to provide suppliers with a variety of cooperation services and market expansion possibilities by mobilizing global supply chain resources and establishing an omni-channel sales network with complementary resources and mutual empowerment.
As a national key leading enterprise, Pagoda has created a relatively mature marketing and promotion system, and has become the preferred cooperation channel for many overseas fruits to enter the Chinese market in terms of channels and brand building, such as Vietnamese durian, which was approved for listing in the Chinese market for the first time, and also preferentially chose to sell in Pagoda's omni-channel. Prior to this, Pagoda has also cooperated with overseas high-quality suppliers to carry out brand marketing activities for many times, such as Newton apple tasting and cherry offline pop-up shop activities, so that consumers can get close to each other, understand fruits and brands, improve recognition, and empower the marketing and promotion of fruits.
In the future, Pagoda will continue to think about how to use its brand and supply chain advantages to help overseas suppliers better enter the Chinese market, so that overseas high-quality and good fruits can be put on the table of more consumers.