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Southeast Asia October data report of various e-commerce platforms

author:Decent cross-border circles
Southeast Asia October data report of various e-commerce platforms

In October, Shopee Southeast Asia + Taiwan Province of China had a total of 556.4 million visits, compared to 551 million in September, an increase of 0.98% month-on-month.

Lazada's Southeast Asia site saw 201.1 million visits in October, up 4.35% from 192.7 million in September.

Market conditions at Malay sites

The number of visits to Shopee Malaysia reached 4990W in October, an increase of 1.38% compared to September.

The number of visits to Lazada Malaysia reached 1510W in October, an increase of 2.75% compared to September.

According to data released by the Malaysian statistics department on the 11th, in the third quarter of this year, the country's gross domestic product (GDP) increased by 14.2% compared with the same period last year, recording the second best single-quarter growth rate since the outbreak of the new crown epidemic in the second quarter of 2020. This growth rate is also up from 8.9% year-on-year growth in the second quarter of this year.

Analyst firm GlobalData predicts that the Malaysian e-commerce market will grow by 19.9% this year and reach a value of $9.2 billion.

GlobalData further predicts that e-commerce sales in Malaysia will grow at a compound annual growth rate (CAGR) of 16.1% from 2026 to reach US$16.6 billion, supported by a rapid expansionary shift from offline to online purchases.

Ravi Sharma, Chief Banking and Payments Analyst at GlobalData, said: "Malaysia is one of the fastest growing e-commerce markets in Southeast Asia.

"The rapid adoption of smartphones, increased internet penetration and the availability of secure online payment systems have supported this growth."

Despite the reopening of physical stores after the pandemic, many Malaysian shoppers still prefer to shop online. Less than 6% of Malaysian customers claim they have never shopped online, while nearly 90% say they have done so in the past six months.

"The pandemic has brought about a shift in consumer purchasing behavior that has pushed them online, and this trend is expected to continue," Sharma added.

Alternative payment methods, including ShopeePay, GrabPay and Boost, are gaining popularity, accounting for a combined 41% of payments.

Philippines site market conditions

The number of visits to the Shopee site in the Philippines reached 6230W in October, down 5.07 from September.

The number of visits to the Lazada site in the Philippines reached 3990W in October, an increase of 8.37 compared to September.

Data released by the Philippine National Bureau of Statistics on the 10th local time showed that the country's gross domestic product (GDP) in the third quarter of 2022 increased by 7.6% year-on-year.

The data shows that the Philippines' GDP growth rate in the third quarter of 2022 reached 7.6%, higher than the 7.5% growth rate in the second quarter and 7.0% in the third quarter of 2021. It was also the sixth consecutive quarter of positive economic growth recorded by the country.

Philippine Treasury Secretary Benjamin Diocno said that the third-quarter growth was better than expected, reflecting the vitality of the Philippine domestic economy and the resilience of macroeconomic fundamentals.

Thailand site market conditions

The number of visits to the Thai Shopee site reached 6420W in October, an increase of 1.24% compared to September

In October, the number of visits to the Lazada site in Thailand reached 4360W, an increase of 3.66% compared to September.

Benefiting from the rapid recovery of private consumption and tourism, Thailand's economy will maintain a steady recovery. For stable growth. On November 2, 2022, Mathee Supapongse, deputy governor of the Bank of Thailand, said that Thailand's GDP growth may reach 3.3% in 2022, benefiting from the return of consumption and tourists.

Supapense said that there are mainly the following three positive factors behind the "assist" of economic growth, specifically:

First, tourism is gradually recovering, and it is expected that 21 million tourists will visit Thailand in 2023;

Second, the loose monetary policy implemented by the Bank of Thailand is also conducive to economic recovery;

Third, the weaker Thai baht has not had a significant impact on the economy.

Lazada Thailand consumer statistics show that e-commerce sales on the platform have increased by 50% recently, new merchant revenue has increased by 75%, and the number of Gen Z consumers on the platform has tripled in the first half of this year.

Thais are the second most mobile phone users in the world, with an average of 5 hours and 28 minutes per person per day, and the three most popular types of online activities for locals are mainly watching entertainment news, socializing and shopping.

Singapore site market conditions

Southeast Asia October data report of various e-commerce platforms

The number of visits to the Singapore Shopee site reached 1280W in October, an increase of 7.87% compared to September.

The number of visits to the Lazada site in Singapore reached 700W in October, an increase of 2.85% compared to September.

The number of visits to the Amazon site in Singapore reached 640W in October, an increase of 7.42% compared to September.

The number of visits to the Singapore QOO10 site reached 240W in October, down -0.07% from September.

Singapore Post has partnered with the Singapore Standards Council (SSC), overseen by Enterprise Singapore, to launch a new standard for last-mile delivery of TR 105 parcels.

Parcel last-mile delivery refers to the placement of products on warehouse shelves on trucks and delivery to the customer's doorstep, which is the point at which the package finally reaches the customer's doorstep or "last mile."

TR 105 is designed to increase LMD productivity by standardizing box label guidelines to improve the end-consumer experience, reduce delivery failure rates, and optimize storage and delivery schedules. In addition, the implementation of TR 105 is expected to enable data exchange and collaboration across markets, sellers, and LSP platforms, protecting data while reducing the delivery failure rate for end consumers.

The new standard will provide guidance to the e-commerce industry, last-mile delivery service providers and online time operators to standardize processes and practices to improve the overall e-commerce experience for customers while increasing operational efficiency for all stakeholders across the value chain.

Vietnam site market situation

Southeast Asia October data report of various e-commerce platforms

The number of visits to the Shopee site in Vietnam reached 112.7 million in October, an increase of 6.61% compared to September.

The number of visits to the Lazada site in Vietnam reached 2770W in October, down 7.77% from September.

The number of visits to Tiki sites in Vietnam reached 1530W in October, down 0.01% from September.

In October, the number of visits to the Sendo site in Vietnam reached 320W, down 9.72% from September.

With the growth of e-commerce shopping, the number of consumers shopping online in Vietnam has increased sharply in the past five years, from 33.6 million in 2017 to 60 million in 2022. According to the survey, the proportion of online shopping users in Vietnam reached 74.8%.

The criteria that Vietnamese consumers are most interested in when shopping online is the reputation of websites and apps (74%); fast and flexible delivery (57%); Promotions 56%; 54% cheaper than in-store; Genuine quality products (47%).

In 2022, Vietnam's internet economy is expected to grow by 28%. This is also the highest forecast growth rate in Southeast Asia. In order to promote the sustainable development of e-commerce, the improvement of corresponding policies needs to receive greater attention.

Vietnam News reported on November 4 that Vietnam's Central Institute of Economic Management (CIEM) analyzed that the scale of Vietnam's e-commerce market has grown rapidly in recent years, and is expected to increase from $4 billion in 2015 to $49 billion in 2025; According to Google's forecast, the scale of Vietnam's e-commerce market is even expected to exceed 57 billion US dollars in 2025.

Indonesia site market situation

Southeast Asia October data report of various e-commerce platforms

The number of visits to the Indonesian Shopee site reached 179 million in October, down 2.09% from September.

Tokopedia site visits in Indonesia reached 139.1 million in October, down 1.32% from September

The number of visits to Lazada, Indonesia, reached 6780W in October, an increase of 9.03% compared to September.

The number of visits to Blibli Indonesia reached 3020W in October, an increase of 17.67% compared to September.

The number of visits to Bukalapak, Indonesia, reached 2030W in October, down 1.72% from September.

Bukalapak's revenue grew 86% year-on-year to IDR 898 billion (US$57.6 million) in Q3 2022

On November 8, Indonesian Blibli IPO. E-commerce platform Blibli was listed on the Indonesia Stock Exchange (IDX), raising 7.99 trillion rupiah (about $500 million). At the offering price, Blibli's market capitalization is $3.5 billion.

Shopee has taken action against halal products. In order to optimize the potential of halal products, Shopee has recently activated Shopee Barokah with a new look and set up new features in it. Juda Agung, deputy governor of Bank Indonesia (BI), said that the consumption of halal products and services in Indonesia is expected to grow by 14.96%, and its value is expected to continue to grow, from $184 billion to $281.6 billion in 2025.

Taiwan site market conditions

In October, Shopee's Taiwan site visits were 7550W, an increase of 4.24% compared to September.

The Industrial Information Research Institute (MIC) of the Taiwan Information Policy Council recently released the 2022 E-commerce Shopping Festival survey. The results show that the average annual consumption of netizens in Taiwan is 21,728 yuan (New Taiwan dollars, the same below), an annual increase of 44%, of which the 46-55-year-old group has a high degree of response to the e-commerce shopping festival and has the strongest spending power, with an average annual consumption of 25,887 yuan.

Observing the influence of e-commerce festivals on consumers, the research institute said that 70% of netizens will increase consumption because of e-commerce festivals, especially the middle and elderly groups have the highest degree of response, 75% of 56 to 65-year-old groups have increased consumption, and 46 to 55 years old has as high as 74%.

According to the MIC survey, the ranking changes of this year's e-commerce shopping festival are as follows: "Double 11" (84%) is still in the top, the second place is "Double 12" (43%), and the third place is "618 Shopping Festival" (29%), and the top three are all growing compared with 2021. However, the fourth place "99 Shopping Festival" (27%) fell significantly, from 2nd place in 2021 to 4th place in 2022, a 10% decline. For the festival of industry players on the island, "38 Queen's Day" (13%) ranked fifth overall, up one place from 2021.

In October, Shopee Taiwan added OK MART shipping channel.

Better serve Shopee cross-border sellers and enhance product competitiveness. Shopee Taiwan Shopee will add SLS logistics channel - Shrimp Peel Overseas - OK MART (Sea) at 00:00 (Beijing time) on October 31, 2022.

The specific rates are as follows:

Southeast Asia October data report of various e-commerce platforms
Southeast Asia October data report of various e-commerce platforms

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