Who is not afraid of aging? Who thinks they live long?
Recently, a technology dubbed a "time capsule" by netizens has aroused heated discussions on social platforms, it is reported that the real name of the technology is "Ruohui", a bottle of 2499, equivalent to a month's food expenses for ordinary families, but in the recent Double 11 event, sold tens of millions overnight, becoming a bright star on the e-commerce platform.
It is reported that there are also customers who spend hundreds of thousands of dollars to hoard dozens of bottles at one time, and when the customer service asks, the other party domineeringly said: "Do you feel that I can't afford it?" It's not worth a bag of money for me, and this money is not too cost-effective for health care. ”
1. How does a time capsule reverse time?
According to the data, the "Ruohui" type of technology was first discovered by Harvard. In 2013, in the laboratory of Harvard Paul Glenn, a well-known scholar, Professor Sinclair found that after one week of supplementing NAD precursors (that is, "returning" key ingredients), many physiological indicators such as mitochondrial mass, exercise ability, and hair color in the muscle returned to the vitality state of 20 years old, and the median life expectancy increased by 30%.
For a time, the scientific community was in an uproar, "human beings seem to have opened the secret garden of life extension", and Professor Sinclair was selected as the "100 Most Influential People in 2014" by Time magazine, and the vigorous Jack Ma was also on the list in the same year.
The ingredient was first used by NASA, which partnered with Harvard to use it to repair damage to astronauts' DNA caused by high-energy particle radiation in space. But the real marketization is Japan, since the advent of Japanese products in 2016, the raw materials sold on the German reagent website Sigma, 1g is as high as 20,000 yuan.
However, these do not prevent the mainland from "making a late strike" in the research and development and application of this substance. The turning point came in 2017, when Hong Kong biotechnology company Gene Port launched the "Ruohui" pre-generation technology, which achieved a cliff-like drop of more than 95% in the price of expensive ingredients under the accumulation of 40 years of enzymatic processes, which shook Nissan's position as soon as it was launched.
In 2019, the "Ruohui" category of technology will record a revenue of 5.606 billion yuan in China, seeing this trend, the well-known data institution iResearch is even more bold to predict that such technologies will have a market prospect of 100 billion yuan in China in the future.
In addition, it is worth mentioning that the US FDA, which has always been known for its strict audits and has been "stuck" by companies from all over the world, has taken the lead in passing the "Ruohui" previous generation of FDA standard GRAS safety certification, which means that FDA audit experts believe that it can be taken for a long time, safe and effective. When the product was officially put on the Jingdong flagship store, hundreds of thousands of bottles were sold a year and more than 20,000 praise was accumulated.
2, the blessing of the big guy, Heishou Technology is out of the circle
"Asian stock god" Lee Shau Kee once said: "I am willing to exchange 100 billion for 30 years of youth!" "This seems to represent the voice of many rich people, and the rich are moving very fast."
At that time, the "Ruohui" previous generation of technology in the hands of Professor Sinclair had just appeared on "Cell", and before leaving the laboratory, various rich celebrities began to have a relationship with Professor Sinclair, trying to use it first, and Pan, a big man in the real estate circle, was the first to use it by virtue of his relationship.
At that time, Pan wrote in a blog post: I never believed that there was an "elixir" in the world, but after using the technology gifted by a friend of the MIT professor (which was later verified to be the same ingredient as "Ruohui"), he obviously found that the nails grew faster, and his words showed pride. The industry revealed that Pan spent 20 million yuan at that time, bought 2 containers and sent many friends back, and then spread in the circle.
Li Ka-shing, the giant who has been the richest man in Asia for many times, chartered a flight to California to try out the "Ruohui" previous generation, and said that "there is a 20-year-old young man's feeling" after long-term use of life extension, and then threw 25 million US dollars into the shares, and directly introduced it to its Qu in July this year. The personal experience of the super rich strongly confirms the feasibility of "returning" key ingredients to delay aging.
3. The business of "selling time" is just popular
Ronaldo will use liquid nitrogen to freeze himself after training to stimulate the body to repair quickly; Justin Bieber said in the documentary "Seasons" that he likes to stay in the oxygen cabin to recuperate, and he has one at home and one in the studio; It is rumored that Lu Xiaojun will float and meditate to relax his body after training... Celebrities who are rich in money always take pains to improve their health.
When Kardashian invited Justin Bieber's wife Hailey to come to her home as a guest in the reality show, this group of "top streamers" just snuggled on the sofa and chatted while infusion, and what they injected into their bodies was the same ingredient of "If Return", the rich will really make full use of their time to maintain themselves.
Although the above-mentioned bottle of anti-aging technology costs 2499, but in the eyes of the middle class and the rich, this money is only a bottle of "moisturizing water", the price of an afternoon tea, even if a family of 10 eats for a year, it is only to eat a Hermes bag. And for ordinary people is not out of reach, which may be the reason why it sold tens of millions overnight.
As mentioned in "Jupiter Ascent": time is becoming money, players are deeply immersed in it, and it is becoming a reality, and it seems that the business of "selling time" is promising.