A few days ago, Skyfan released a new brand advertising film for its anniversary - "Name". Join hands with the well-known actor Liao Fan to explore the stories behind the names of four young people who all bear the name "Fan", paying tribute to extraordinary power. It further conveys the brand spirit of "RISING, MY WAY" of SkyFan. And I would like to use this film to bring upward strength to every "pioneer" who maintains a mortal heart and pursues self-breakthrough.
Skyfan also used Liao Fan's words in the film to explain the true meaning of its name: "Fan", which is a down-to-earth precipitation; "Flying" is the desire to surpass oneself. Mr. Liao Fan, who also has this spirit, his superb and in-depth screen performances present many vivid character stories to the audience. Its professional achievements and spiritual connotation are in line with the attitude of the Skyfan brand.
On the first anniversary of the birth of SkyFan, the brand film "Name" is a review of the original intention and vision. The down-to-earth embodiment of "fan" in Sky Fan is also the long-term principle that the brand has always adhered to. Looking back on the past year, SkyFan has launched 1 new model, 206 sales outlets, 18 delivery centers, 114 brand charging stations, and more than 540,000 third-party charging piles... Behind a series of numbers, the fully laid out Sky Fan car ran at extraordinary speed.
Bearing advantages is also burden
As a high-end new energy brand of SAIC, Skyfan was officially established in November 2021, and after the start of independent operation, Skyfan has also adjusted its products, brands, experiences, channels and brand positioning. Within a year, Skyfan has continuously refreshed the speed of the industry.
In March this year, SkyFan joined hands with SAIC Innovation Research and Development Institute to establish a strategic partnership. Skyfan hopes to strengthen the cooperation with SAIC Innovation Research and Development Institute to form its own unique technology development and accumulation model, so as to continue to improve the co-creation technology research and development system. On the one hand, relying on the industrial advantages, scale advantages and front-end advantages accumulated by SAIC, Skyfan quickly established a "self-research + co-creation" system and incubated products with high core competitiveness. For example, the new car Skyfan R7 makes full use of SAIC's advantages in the accumulation of "five digital capabilities" of software, artificial intelligence, big data, cloud computing and network security, coupled with its own research and development system, through the four co-creation centers of "design, intelligent driving, digital intelligence, and intelligent electricity", it has achieved "extremely intelligent high-end" products on landing. Moreover, relying on SAIC's mature and lean manufacturing system and perfect supply chain system, Skyfan can operate lightly and perfectly avoid the pressure of excessive capital investment and manufacturing quality control.
On the other hand, standing on the shoulders of SAIC, a domestic veteran automobile group, Skyfan also has many advantages in expanding the "circle of friends", and can cooperate with industry unicorns and leading enterprises. At present, Skyfan has established strategic cooperative relations with NVDIA, ZF, LUMINAR and other global intelligent driving benchmarking technology enterprises in R&D and mass production. In addition, backed by strong resources such as SAIC Motor, CATL, PetroChina and Sinopec, Skyfan will deploy more than 50,000 integrated energy service stations with charging and battery swapping functions across the country.
At the same time, the independent operation of Skyfan also determines that it has more freedom of decision-making. The new company has a flatter structure, so it has a more efficient pace of advancement and is able to respond faster to user needs. Returning to the original intention of the establishment of the brand, Skyfan was born to "carry the heavy responsibility of the group's brand upward". In the highly competitive car track, the old model has more resistance, and the new model also has certain shortcomings. In contrast, Skyfan has sufficient resource advantages, and independent Skyfan cars have flexible institutional advantages. Standing on the shoulders of SAIC, Skyfan will lead the upgrading of the intelligent automobile industry, quickly respond to user needs, comprehensively improve development efficiency, and carry out in-depth exploration and co-creation in many fields.
Continued intelligence-driven strategy
In the past year, SAIC Skyfan has been sorting out what "Skyfan" represents, and now it has finally successfully defined Skyfan as a "high-end intelligent pure electric mobility space". "High-end intelligence" means that Skyfan will continue to invest in the field of intelligent driving and intelligent cabin. On top of the labels of "intelligent cabin" and "intelligent driving", Skyfan launched the Skyfan R7, which once again confirmed the "extremely intelligent driving strategy". However, the brand of Skyfan is to consider practicality and avoid falling into gimmicks and piles, and the R7 is equipped with "RISING MAX 3+1 Giant Screen", Skyfan RISING OS intelligent cabin interaction system, and RISING PILOT fully integrated high-end intelligent driving system all emphasize the implementation of technology in product applications and can truly affect the actual life of users.
In order to achieve better delivery, Skyfan has deployed 206 Skyfan sales outlets in 75 cities across the country, as well as 18 delivery centers in 16 cities. In addition, in terms of energy replenishment ecology, a total of 114 brand charging stations, 1100+ equity charging stations have been built, and the number of third-party charging piles has reached more than 540,000, which has already laid the foundation for high-quality large-scale delivery in the later stage. In addition, Skyfan is also actively deploying a replenishment ecology to improve the user experience. In 2022, SkyFan will invest in nearly 40 charging stations around Shanghai, Beijing and other cities; The company plans to build 300 in 2023 and nearly 3,000 in 2025. In the emerging field of battery replacement, Skyfan is not absent. The first Skyfan battery swapping preferred experience station has been built at the Shanghai Anting Delivery Center.
At present, Skyfan has entered the key node of delivering users. In SkyFan's short-term goals, "high-quality delivery" is the focus. After sorting out the product and brand positioning, Skyfan has overcome the initial ignorance, and also cleared the fog of growth, and handed over bright answers in the user era. More importantly, at present, the automotive track is changing rapidly, and the domestic automobile industry is participating in the competition and cooperation of the global automotive industry chain with unprecedented speed, breadth and depth, and Skyfan, as an emerging force, is also becoming a new strength to lead the future on the automotive track. As Wu Bing, CEO of SkyFan, said: "In the new energy track, we will continue to invest in bringing users more intelligent electric vehicle products with both the texture of extreme technology and quality and comfort experience in a cumulative way, do long-term accumulation in places that are valuable to users, do everything pragmatically, harvest user perception, and win brand reputation." It may not be an easy road, but it must be one that can master destiny. Skyfan also continues to pursue to work with more "truth-seeking and pragmatic" people in the pure electric era, actively embrace the future, and create a leading trend.
Postscript:
The first anniversary of Skyfan's independence is just the beginning.
At present, in this magnificent and challenging era, the automotive industry is driving into the future in innovation and leapfrogging. If Skyfan wants to achieve extraordinary results in the future, it needs not only the courage to ride the wind and waves, but also the strength to overcome difficulties. According to SkyFan's strategic plan until 2025, as a company positioned in the high-end new energy vehicle market, it will launch at least one new model every year in the future, covering core markets such as sedans and SUVs. At present, Skyfan is manufacturing in Shanghai Lingang base, and the technical team and engineering team are dependent on the overall resource advantages of the group. It will gather SAIC's most advanced self-developed technology and cutting-edge design language to ensure that Skyfan achieves at least 100% annual growth, quickly occupies the market, and becomes a leading enterprise of new energy vehicles.
Column editor-in-chief: Li Ji Copy editor: Yu Honghao
专题 Source: Author: Ding Yanji