In the thousand-year-old ginkgo valley, ten miles of yellow leaves fly. The man in white plays the sword, and the beauty in the red strode the piano. With Zhou Huajian's "Sword Like a Dream", the comfortable and dashing protagonist in the video turned out to be the director of the local Cultural and Tourism Bureau.
Xie Wei dressed in ancient style. Screenshot of short video social platform
Recently, Xie Wei, director of the Hubei Suizhou Bureau of Culture and Tourism, wore an antique white dress and appeared on a short video to promote his hometown on the Internet. Along with the increase in views, there is also a heated discussion among netizens about Xie Wei's style.
Netizens commented on spicy: "embarrassing makeup and hair", "too fat", "no need to force it without appearance", "deduct wages for stylists"... Under the ridicule, he also successfully came out of the circle as "ugly" and brought fire to Suizhou.
In this regard, Xie Wei, director of the Cultural and Tourism Bureau of Suizhou City, Hubei Province, told reporters, "I also want to show beauty, but I can't show it, how can I do it?" ”
"I just made a video, who knows such a result, thank you." Xie Wei laughed heartily, "In this post, there are many things waiting for you to do, and you also need to do them." ”
The video mentioned by Xie Wei is actually a "soft broad" he posted on the short video platform, intended to promote the local Millennium Ginkgo Valley scenic spot in Suizhou. As a result, he had no intention of inserting willows, and he himself was more popular than the scenic spot. As the video became popular, the eyes of all walks of life were gradually projected on the director of the Cultural and Tourism Bureau, who had been in office for less than a year.
Xie Wei dressed in ancient style. Screenshot of short video social platform
In recent years, the wave of short videos has swept in, and there are many Internet celebrities who have become famous with a "out of the circle" video, but not all applause followed, and there are many examples of chicken feathers left in the end. How to deal with the "thousand layer routine" in the era of Internet celebrities? Xie Wei has his own answer.
"As long as it can be promoted, why not give ugliness"
Xie Wei shot a video to promote his hometown, undoubtedly wanting to use new media to drain traffic to Suizhou.
Sword dancing and drinking in the ginkgo forest is a scene carefully designed by Xie Wei for the scenic spot, "The Millennium Ginkgo Valley is the filming base of the movie "Assassin Nie Yinniang", which has the image of a hero who walks the world with swords on the rivers and lakes. We combine these elements with the beauty of local scenic spots, and we want to show beauty, who knows how it will look like this? ”
Xie Wei and Liu Hong. Screenshot of short video social platform
Although even he himself was helpless to laugh at himself, the saying that "appearance is justice" did not actually have a one-sided effect on Xie Wei. Some netizens complained that his appearance and appearance were "like the grandmother in "Qian Nu Ghost" and "the studio style is strong", but another group of people also refuted clearly - "The rivers and lakes are more ordinary people." ”
Screenshot of netizen comments
On the one hand, Xie Wei understands the expectations of the public for chivalrous; On the other hand, he believes that beauty should be diversified.
"Everyone has a very idealized river and lake in their hearts, the chivalrous must be handsome, handsome, and cool, and the chivalrous woman must be beautiful, beautiful, and tender. There are also some ordinary images in the chivalry, including Huo Yuanjia, who has been weak since he was a child. The network should be all-encompassing, with its own unified beauty and diverse beauty. ”
Netizens' reaction to this "ugly out of the circle" video also confirms Wei Wei's statement to some extent, "Now the short video is full of handsome guys and beautiful women, how many may be popular?" ”
In this regard, Xie Wei has always adhered to the mentality of "as long as it can be publicized, it doesn't hurt to sacrifice ugliness", "Just like when you buy a pair of shoes in the mall, you are also paying attention to it when you complain, maybe it is the last thing to buy." ”
Netizens left messages in the comment area of Xie Wei's short video social platform
"Becoming popular is tolerant of netizens"
After becoming popular, Xie Wei's life did not change much. "What to do, what to eat, to go to work, to sleep and sleep, is to sleep less." He made a little joke, "The most significant change is that there is no time to rest at noon, and I rest late at night, and I will give you (the media) all the time in the past few days." ”
"Actually, I didn't expect it to be hot, but I also believe that as long as you move forward, you will reap the rewards." Who knows if the flowers will bloom while walking. The attitude of the people around him also made Xie Wei feel grounded, "My child is very happy, my wife is very cautious, and colleagues are also mainly encouraging." ”
Xie Wei at work. Screenshot of short video social platform
Although his mentality is indifferent at the moment, Xie Wei has also faced many voices that he does not understand. "At first, it was said that I wanted to be famous. What am I going to be famous? I'm not afraid of others saying, I often say, 'The original intention is not bad, others say it is not bad'. ”
From Xie Wei's words, he can feel his enthusiasm for Suizhou. In an interview, he cherished words like gold, and talked about the customs and people of Suizhou like a few treasures. He also summed up the "eight ones" mantra himself: an ancestor, a set of chimes, a spiritual peak, a kitchen royal seal, a group of heroes, a lifetime of vows, a tree of magical powers, and a book of similarities.
"Suizhou is really a good place, not only the people are simple, but also rich in natural resources, human resources, historical and cultural city resources. I believe that through word of mouth among tourists, more and more people will come. ”
The view of Suizhou in Xie Wei's video. Screenshot of short video social platform
With Xie Wei's popularity, "Suizhou" is also known to more people. However, network data is converted into real passenger traffic, which takes time to precipitate.
Xie Wei bluntly said that his popularity this time is really a "fluke", so there is no so-called "red but March" worry, "In itself, the rise in my data this time is the result of netizens' tolerance, and it is also a fluke, not how well I do." ”
"Do a good job of your own work, and your original intention remains the same. While doing a good job in publicity and promotion, we should also build up some hardware facilities, infrastructure and service quality. I believe our heat will last longer. ”
In the future, we will continue to explore different styles of styling
"Walk and the flowers bloom." When Xie Wei was depressed because of online comments, this sentence from his colleague encouraged him. He recalls that he first decided to make short videos because they spread faster and better. "It's like selling something, you have a wide range of goods for people to choose from. But everyone doesn't know what goods you have, how does he choose you? In his opinion, the role of short videos is to "let everyone know".
Shooting the video for five months, but because of the appearance explosion, Xie Wei, who seems to have found the "traffic password", has a different opinion. "In the future, I will still try different styles of styling and style, and I may be ugly again in the future." But I will never deliberately play ugly in the future because of this fire. Xie Wei said that the pursuit of truth and sincerity is the image he wants to present to the audience.
Xie Wei shot a drag video in the early stage
But for the audience's ridicule, he said that he will try to improve and show the beauty that netizens expect, "Only by constantly doing and breaking through, will there be good results." ”
As he himself said, "The hero is not necessarily a handsome guy and a beauty, even if it is ugly, it is necessary to let more people know the beauty of Suizhou." Xie Wei finally said that he will continue to explore different styles of styling in the future.
There are still many "Internet celebrity" bureau chiefs
In recent years, the use of new media Internet celebrities to bring fire to tourist attractions has become a common form of local propaganda, and many officials and cadres have also begun to personally try online celebrity styling to promote local tourism.
In June this year, Liu Hong, director of the Kardze Prefecture Cultural and Tourism Bureau in Sichuan Province, quickly became popular on social platforms because of his martial arts costume swimming in a beautiful landscape.
Liu Hong, Director of Kardze Prefecture Bureau of Culture and Tourism (source network)
Coincidentally, in Yili Prefecture in northwest Xinjiang, in November 2020, the Zhaosu County Rong Media Center filmed a video of He Jiaolong, deputy county governor of Zhaosu County, which became popular overnight. The number of views of this video exceeded 600 million, and He Jiaolong's online account fans suddenly rose to 1 million. After becoming popular, He Jiaolong, who was diligent in bringing goods, was called "the 'goods' county magistrate on horseback" by netizens.
He Jiaolong who became popular on horseback (picture source network)
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Editor: Zhao Shanshan