Video loading...
On November 2, the online drama "Ignite Me to Warm You" starring Chen Feiyu, Zhang Jingyi and others was officially announced and premiered on Youku on the evening of November 3. On the morning of the 3rd, the drama party of "Ignite Me to Warm You" announced that the drama would be broadcast on the Malaysian Astro Double Star Channel closely in China. Before the official broadcast in China has been officially announced overseas, many fans feel surprised and proud, "A good drama is to go abroad so that more people can see it, and "Ignite Me to Warm You" will definitely be a hit. This news also made many people sigh, thinking that most of the domestic dramas "old goods" that went overseas back then were basically dramas that had been broadcast for a long time, and now they are scheduled at home and abroad and even begun to be completely synchronized, and domestic dramas seem to have a real market in Southeast Asia.
Domestic dramas have accelerated their overseas to the Southeast Asian entertainment market, and "Ignite Me to Warm You" is not an isolated case. In the past October, domestic film and television dramas went overseas to show a clear trend - that is, "going to the South Seas". "There is You in This Life" starring Zhong Hanliang Li Xiaoran in Vietnam is set for October 25, "Everyone Knows I Love You" starring Song Qian Xu Weizhou is set for October 27, and "Light Chaser" starring Luo Yunxi Wu Qian is set for October 28 in Vietnam. The star drama "Thank You Doctor", which will premiere in China on the 4th, has also been finalized in Malaysia, and the just-completed mini-series "Heart" released a Thai dubbed version trailer on November 2, which will be broadcast in Thailand soon.
According to incomplete statistics from reporters, "Please Jun", "Canglan Trick", "My Villain Boyfriend", "Star Han Splendid", "Tang Dynasty Strange Story" and other newly broadcast popular online dramas in China have also been launched on streaming media platforms and TV channels in Vietnam, Thailand and other countries after late October, although the launch time is slightly later than in China, but these online dramas are popular and word-of-mouth works that have achieved good results in China, and they are all newly broadcast, even if they are launched for overseas markets, they can be regarded as "freshly baked".
Southeast Asian market for domestic entertainment products response is also quite positive, film and television dramas are widely popular, "My Villain Boyfriend" in the broadcast of the first time on the top of Thailand's film and television drama trend list, many domestic film and television actors in Southeast Asia also have a high national popularity, in addition to the Southeast Asian market has been popular for a long time Zhao Liying and others, recently received attention from the domestic film and television drama market Zhao Lusi and other actors are also concerned by the Southeast Asian market, Zhao Lusi just last year won the first place in the "Chinese stars in Thailand popularity list" 95 post-95 small flowers.
It is worth noting that this batch of domestic entertainment for the Southeast Asian market has gone abroad, not only film and television dramas, but also concerts, concerts, etc. have blossomed everywhere in the Southeast Asian market. Not long ago, Zhang Yixing held a solo concert tour in Malaysia and also participated in the recording of local entertainment talk shows in Thailand. Wang Jiaer has also begun to participate in the Southeast Asian market, participating in big shows, live interaction with local fans and other activities that are popular with local fans. In addition, Hong Kong and Taiwan artists Jay Chou and Mayday have also leaked their itinerary to Malaysia and other countries for concert activities. The domestic variety show "Run, Common Prosperity" will also be broadcast on Malaysian TV at the same time as China.
Did the Southeast Asian market become a delicacy overnight? As the saying goes, "if you don't accumulate steps, you can reach thousands of miles", and the strong emergence of domestic entertainment in Southeast Asia is not an overnight event. In the history of the development of China's film and television industry, Southeast Asia is the earliest overseas market for domestic films, as early as the twenties and thirties of the last century, the box office of the Nanyang market was a benchmark for Chinese film production companies to measure the sales of films. Hong Kong films and domestic dramas in the eighties and nineties of the last century also have a market in Southeast Asia, and the Jin Yong martial arts we are familiar with is also popular in Southeast Asia, and Chinese film and television dramas are not strange to people in Southeast Asia.
The current entry of domestic film and television dramas into Southeast Asia is still very different from the past. First of all, thanks to the improvement of the Internet and digital infrastructure in Southeast Asia, the speed of domestic film and television dramas going overseas has reached an unprecedented "fast", in addition to the overseas broadcasting platform set up by the domestic video head platform, overseas self-owned satellite channels and network platforms can also be connected with the latest Chinese film and television dramas at the fastest speed, and the domestic platform can be translated and subtitled in overseas within a few hours of premiere to become a reality. At the same time, the popularity of social platforms based on digital infrastructure among young people also makes it easier for young people in Southeast Asia to chase Chinese stars, the dynamic information of artists is updated simultaneously at home and abroad, and the release of music albums can also be synchronized, which is undoubtedly beneficial for domestic entertainment to accelerate its overseas expansion.
Secondly, the localization characteristics of overseas film and television dramas have been significantly enhanced. Most of the film and television dramas that have gone overseas before have been broadcast in the form of original films with foreign subtitles, and dramas such as "Hearts and Hearts" that have recently been registered in Thailand have adopted the form of Thai dubbing, which is undoubtedly a more friendly way for Thai local audiences. As far as the global film and television market is concerned, the achievements of domestic dramas abroad are particularly eye-catching in the Southeast Asian market and are also related to geographical advantages, Southeast Asian local culture has a kinship with Chinese culture, cultural identity is high, and there are a considerable number of Chinese communities active in Southeast Asia, more intimate to Chinese culture and language, Malaysia's domestic TV station Astro Double Star is equipped with Chinese, English, and Malay subtitle services at the same time.
In July this year, the Ministry of Commerce and other 27 departments jointly issued the "Opinions on Promoting the High-quality Development of Foreign Cultural Trade", which put forward the requirement to "consolidate the advantages of traditional markets such as Japan, South Korea and Southeast Asia, and actively expand the markets of other neighboring countries." "From the current film and television dramas going overseas to Southeast Asia, although they are still mainly idol dramas and costume dramas, the content and subdivision types are much broader than before, and I hope that these film and television dramas will go out not only products, but also Chinese cultural concepts and ideological aesthetics."
Yangtze Evening News/Ziniu News reporter Shen Zhao
Proofreading Sheng Yuanyuan