On the afternoon of October 30th, HANA & SHIDA released a big show with the theme of "Blue Territory" at the runway of S/S2023 Shenzhen Fashion Week, bringing a visual feast of environmental protection theme + installation art to the audience.
HANA&SHIDA's Spring/Summer 2023 collection inspired by the ocean. In this blue territory, freedom and thrilling, rambling and change. The ocean is so colorful, clear, and colorful, light and water waves swaying together, where life originates, iterates, and transforms. Hard and phantom armor, flexible and translucent scales, swaying colorful body... Undulating, changing, lively, just like children's different personalities, diverse and unique.
This show unites 20 children and young artists to create an art installation of the marine show, which conveys the beauty of marine life through a variety of show installations and wearable devices with the theme of coral protection. The entire show is like an underwater world, showing a lively life force and a cheerful hope for the future. HANA & SHIDA uses this to convey the beautiful vision of preserving nature without destroying the ocean.
At the same time, the brand uses the co-created T-shirt of coral protection for charitable donations, aiming to call on more people to protect the earth together. This is not only deeply in line with the concept of "carbon neutrality" of this fashion week, but also conveys the concept of "some little fun" of the brand. HANA & SHIDA hopes to express to children and more people that beauty permeates every bit of daily life, and to give a little beauty to the people around them.
When it comes to the ocean, many people instinctively think of blue water and white waves, but the ocean is also a living body, the home of elves, the place of children's hearts and dreams, and the colors should also be colorful and full of imagination. This season, with elf green, shell pink, sky blue, and lemon yellow as the theme colors, we will take you to experience the diversity of the ocean, stimulate imagination, and stimulate exploration and thinking.
In this season's marine tone, the designer chooses a colorful color system, in the designer's language, the beauty of marine elements such as marine patterns, transparent decoration, shellfish materials, coral flower clusters, ocean waves, dynamic tassels and other marine elements are vividly expressed, through the association of the ocean, the clear sea, the colorful water surface under the sun, and the colorful underwater world are all integrated into the design language, as if swimming freely in the sea, free and unrestrained, reflecting the child's innocent inner world.
HANA & SHIDA FLOWERED
With bright colors, natural and childlike design
Convey "Awareness of small joys, creation of small pleasures"
Spirit and attitude to life
———Some little fun