IN OCTOBER, THE SOUTH KOREAN GIRL GROUP LE SSERAFIM RETURNED WITH THE MINI SECOND SERIES "ANTIFRAGILE".
LE SSERAFIM RETURNS TO THE SINGING SCENE
How many people are attracted by Sakura's singing stage shape, and by the lines of Kazuha Nakamura's dancing, and by the healthy vitality and uniform knife group dance displayed by all the members?
Japanese members Sakira Miyawaki and Kazuha Nakamura
PERHAPS, THIS IS THE RIGHT WAY TO OPEN LE SSERAFIM. It is also where HYBE originally used it as its first girl group and built a reputation of confidence.
IN RESPONSE TO THE SHARP INCREASE IN SOUND SOURCES AND SALES, IT SHOULD BE BEHIND HYBE TO ADJUST THE OPERATION IDEA OF LE SSERAFIM AFTER SUMMARIZING THE EXPERIENCE OF THE GIRL GROUP MARKET OF "SHARK CRAZY" IN THE FIRST HALF OF THE YEAR.
THE SSERAFIM
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THE MARKET HAS HIGH HOPES FOR LE SSERAFIM, WHICH WAS DISCUSSED IN A SERIES OF RELATED ARTICLES ABOUT LE SSERAFIM WHEN IT DEBUTED.
Former I*ZONE members Sakira Miyawaki and Kim Caiyuan (including the faceless Xu Yunzhen who appeared in 48 Li) are the talking points of the first and middle periods, but at the same time, how many charm points they still have to tap determines whether LE SSERAFIM can go far as an I*ZONE derivative group.
Similarly, the success of locating and leading the group from IVE Zhang Yuanying can also be supplemented.
Xu Yunzhen, Miyawaki Sakira, and Kim Caiyuan changed their style
Obviously, LE SSERAFIM's debut specialty, whether it is the cheap MV of the "gym" that was complained about, or the image packaging that is far from the current youth fashion fashion, more or less shows that HYBE's Source Music has not made sufficient efforts between member highlights and team style.
The initial result of 300,000 is certainly impressive, and new members Kazuha Nakamura and Hong Encai have also attracted a lot of new fans in the first round of appearances, but judging from the sound source results of this year's girl group's almost slaughtering list, "FEARLESS" at least has a poor performance in terms of sound source.
HONG ENCAI AND KAMURA KAZUHA DURING THE "FEARLESS" PERIOD
Perhaps HYBE at that time not only overestimated the company's controllability of the negative events of former member Jin Jialan in public opinion, but also underestimated the strong staying power shown by the new girl group, and then showed the strong market share behind the "prosperous life of the girl group".
With the market vacated by BTS enlistment, it seems that the probability of being competed by the newcomer girl group seems to be greater than that of the rookie boy group.
In the next year or two, the competition among women's groups will only become more intense.
The girl group stage increasingly emphasizes the overall sense of atmosphere
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If we say that NewJeans, another label under HYBE, launched by ADOR, the sense of youth campus atmosphere planned is eye-catching. FROM THE PERSPECTIVE OF THIS NEW ALBUM "ANTIFRAGILE", LE SSERAFIM'S CONFIDENT, CLEAN AND NEAT STYLE ALSO HAS A PLACE.
At present, the uniqueness of the girl group's operation deliberately strengthens the "concept", which is actually the ultimate distinction of style.
LE SSERAFIM IS FORTUNATE THAT WHEN THE NEW ALBUM RETURNS TO THE STAGE, ITS STYLE IS CLEAR AND THERE IS ENOUGH POSITIVE MARKET FEEDBACK TO STICK TO IT.
The energetic spirit of the members is very fantastic
This is of course the result of the production team behind the scenes and the entire team.
THE SONG AND CHOREOGRAPHY HIGHLIGHT STRONG MEMORY POINTS IN ORDER TO FORM A SECONDARY TOPIC FERMENTATION IN THE K-POP FAN MARKET, WHICH IS A SIGNAL RELEASED BY LE SSERAFIM TAKING THE INITIATIVE TO APPROACH THE MASS MARKET.
During the publicity period of this return, the amazing physical fitness displayed by the members and the excellent state visible to the naked eye in the direct shoot are all sharp tools for attracting fans.
LE SSERAFIM IS IN EXCELLENT FORM THIS TIME
The unity of all employees with the LE SSERAFIM concept can naturally continue to help the improvement of sound sources.
This article is original by entertainment review Bai Xiaohei, your likes, attention, and favorites are the greatest encouragement to me!