"Kanye" is a big deal!
Recently, American rapper Kanye's account was banned, his performance was canceled, and CAA, a well-known Hollywood agency, also announced the termination of his contract.
At the same time, it was also blocked by many international big names such as Adidas and Balenciaga...
You know, Kanye once cooperated with Adi to create the world's best-selling coconut shoes, which can circle the earth several times.
● "Coconut shoes" (Yeeyz) brought fire by Kanye
Not only will Kanye lose a large amount of endorsement fees, but the net worth valuation will fall from $1.9 billion to $400 million.
Even Adi, who "cut off the horse in tears", will suffer hundreds of millions of dollars in losses due to the cessation of coconut shoes.
What the hell is going on?
This matter has to start with Kanye's black sweatshirt.
At the Paris fashion show earlier this month, Kanye wore a black sweatshirt and sat on the ground to video.
But if you look closely at the words on his back, it turns out to be "White Lives Matter".
● Screenshot of the live video that caused Kanye trouble
This is too "exciting" because it is a slogan used by ultra-white organizations such as the American Aryan Revival Association and the 3 Klan Party after the rise of the "Black Lives Matter" movement.
These white extremist organizations represent the American right-wingers, with millions of members, who hate blacks and people of color.
After they launched the slogan "White Lives Matter", they launched many violent attacks against black people and were regarded as "symbols of hatred."
Uttering these three words on any occasion in the United States is considered a huge offense to the black community.
Although whites and blacks have different opinions about this... But, Kanye, you are a black man like a fake bag!
After the live video was posted online, the American political circles, entertainment circles and netizens scolded Kanye miserably.
Friend Coombs immediately sent a private message, advising Kanye not to make another mistake this time, because "it hurt us blacks."
● The "bragging dad" Coombs of the rap circle
But Kanye was instantly furious, angry at his friend, and said that the two wanted to break off their friendship.
Finally, he shouted at Coombs from the air: I don't! Not really!
● "Not convinced? Come to my house and beat me, come now! ”
Coombs didn't take it seriously, and planned to meet with Kanye for a good chat.
Who knows, Kanye replied that Coombs was controlled by the Jews, so he said so.
Perhaps feeling that his reply was too tough, Kanye simply posted the chat record to the social platform Instagram, and wrote an even more speechless sentence: Jesus is Jewish.
● Kanye's Ins
Netizens are confused, what? It turns out that Kanye is not only against blacks, but also against Semitism?
You know, Judas who betrayed Jesus in the Bible was a Jew; And for historical reasons, the Western world is particularly sensitive to any anti-Semitic rhetoric, not to mention a celebrity like Kanye with tens of millions of followers.
Soon, Kanye received thousands of angry scolding words on Ins, and then his account was also blocked.
Deeply angry, Kanye immediately turned to Twitter, and he wrote the following sentence: "I'm a little sleepy tonight, but when I wake up, I'm going to kill Jews..."
● Kanye posted a bunch of nonsense on Twitter
The next morning, Kanye's Twitter account was also blocked.
If it was said that black people were discriminated against before, and anti-Semites were just broken mouths, then it would be really infuriating to burst out murderous remarks.
There is no suspense, Kanye's remarks were criticized by almost everyone, which eventually led to the termination of international brands and the closure of social accounts on the entire network.
Woe comes out of the mouth, and all this is completely self-inflicted.
The world's most recognizable rapper has always challenged the world with his fierce rhetoric.
First of all, I must admit that Kanye can gain so many fans because he does "have two brushes" in the American rap circle.
Kanye West was born in Atlanta in 1977.
Chinese who liked him called him "Kanye" according to Kanye's homonym, and according to his later performance, this translation is really wonderful.
It is said that Kanye can write poetry at the age of 3, began to show extraordinary musical talent at the age of 5, and composed his first rap song at the age of 13.
● Kanye when he was a teenager
There is no shortage of rap geniuses in the black community, and there are many people who rose to prominence as teenagers.
But many of them were born in slums, did not even finish secondary school, and spent their days fighting in the streets.
Kanye is different, he comes from an authentic middle-class American family.
His father was a photojournalist and his mother was a professor at the University of Chicago.
● Kanye and his mother
Kanye received an elite education since he was a child, and his parents also supported him in music, so he could afford to go to a university with expensive tuition.
He first took some art courses at the American Academy of Arts, and then transferred to Chicago State University, which many people may not know that Kanye also "studied" in China.
In 1987, Kanye's mother was invited to teach in China, and at the age of 10, Kanye came to Nanjing, China with his mother.
● Kanye in China
It's just that Kanye is still rebellious in school, in addition to being punished by the teacher for showing breakdancing regardless of the occasion, he was also invited to parents for kicking the teacher.
It may be that he has visited the Temple of Confucius and eaten delicious roast duck, although Kanye has only been in China for one year, he is impressed.
Not long after studying at Chicago State University, Kanye dropped out of school and then entered the rap industry as a producer.
Because the family is not short of money, Kanye has successively become a record producer for Jay-Z, Luda Chris, Alicia Keys and other singers.
With the debut of rap boss Jay-Z, Kanye also became popular in the rap circle.
Kanye and Jay-Z
In the end, Kanye, who couldn't hold back, walked to the front of the stage from behind the scenes, picked up the microphone and became a rapper.
Perhaps because he has not mixed on the street, most labels feel that he does not have the "ruffian" energy of a rapper, and Kanye was not optimistic when he first entered the industry.
But a good background in music trading still helped Kanye, whose extremely unique musical concept and talented music quickly conquered countless listeners.
● Kanye's musical background makes his style unique
When the rap circle was still using simple drum machines and samples to do BGM, Kanye had begun to use thick strings for accompaniment, and the style was unique.
While most rappers are still chattering about money and desire, Kanye has expressed his views and thoughts on the world in his music, injecting a new blood into pop music.
Under the direct promotion of Kanye, hip-hop music, which was despised in the past, has been paid more and more attention to the American music scene, especially by young people.
Kanye's masterpiece My Beautiful Dark Twisted Fantasy was later sampled and paid tribute by countless rappers
Many of his songs have been recognized by all music critics in the United States, and even the title of "The Greatest" has not hesitated.
The rap circle likes to fight, and who is more crazy than each other.
Kanye took a step in place and directly proclaimed himself a god, saying that he was a "living legend", "the terminator of music" and "a microphone connecting the voice of God".
He even cosplayed Jesus on the cover of the music magazine "Rolling Stone", but his arrogant eyes offended many religious people.
● The controversial cover of Kanye's "Jesus Statue"
In this way, he also said "painfully": "The biggest pain in my life is that I can't see my own live performance..."
It's just a matter of boasting, Kanye also sprayed the president of the United States.
He said George W. Bush didn't care about black people and said Chicago had changed since Obama took office.
Kanye admires Trump a lot, and is often photographed wearing Trump's iconic Little Red Riding Hood.
He showed a photo with King Ming on Twitter, said "This is my buddy", and then... Directly dropped millions of fans.
● Because of this photo, Kanye directly dropped millions of fans
The President of the United States dares to be intimidated, and Kanye is even more unpolite in the face of stars.
At the 2009 MTV Awards ceremony, as soon as Mildew took the stage to receive the award, Kanye flew up and jumped on the stage, grabbed the wheat in her hand, and loudly announced that the award should be given to Beyoncé.
● In 2009, Kanye staged a "Grabbing the Maimen"
After speaking, he looked at the audience with a righteous face, and his face was full of mold with black lines.
Of course, Kanye's most talked about is his love feud with the famous American female singer Kim Kardashian.
Kim Kardashian is the second daughter of the Kardashian family and is also a costume designer and actress.
In 2011, Kardashian and Kanye came together.
● Kanye and Kardashian often show affection
After living together and becoming pregnant, it was not until 2014 that the two held a grand wedding and later had four children.
Usually, Kanye does not scatter dog food, all kinds of spoiled wives show affection, and envy others.
In July 2020, the frantic Kanye announced that he was running for the president of the United States, not only held a campaign rally, but also swiped on Twitter.
● Presidential campaign posters produced by Kanye's team
Just when fans were numb to all kinds of boasting on his Twitter, they suddenly saw him post a message saying that he personally caught Kardashian cheating on someone in a hotel room...
Everyone was so scorched by the news that they almost had indigestion.
Kardashian quickly responded that Kanye was mentally ill and did not care about the privacy of his family and children, and said that he would take Kanye to see a doctor.
Later, the matter ended with Kanye's apology.
However, in February 2021, Kanye officially divorced Kardashian.
After the divorce, Kanye still has a love for Kardashian, and from time to time he complains about "heartfelt feelings" in the air.
Helplessly, Kardashian was really afraid of Kanye's various crazy behaviors and unspeakable words, and she didn't make sense of it at all.
Occasionally sharing the stage with Kanye, Kardashian also tried to hide as far as she could.
Since then, Kanye has been more self-indulgent and officially announced the name change on the grounds of "personal reasons".
In 2021, the court approved Kanye's request to change his name, and his name has since been officially changed to Ye, without a middle name and surname.
● Legally speaking, in the future, you can only shout "Grandpa"
According to Kanye's own interpretation, he said, "I believe that 'Ye' is the most commonly used word in the Bible, which means 'you' in the Bible. So it means 'I'm you, I'm us, it's us'. ”
That's a good point, don't say it next time.
Changing the name doesn't count, I don't know if Kanye is not satisfied with his face, he even "changed" his face.
Kanye has been photographed several times that he often appears on the street wearing a weird mask, looking very scary.
Perhaps thinking that this look was too "Voldemort", Kanye later put on a baseball cap and headphones.
● Kanye in a face mask (first left, second from left) and Voldemort (first from right)
It is Kanye who knows, he who does not know, who thinks that he is going to rob the bank ...
It is said that Kanye's move is to go out to prevent fans from recognizing him, but this appearance makes many people want to call the police.
Kanye seems to be very good at this masked costume, and the next few performances are different styles of masked thieves...
Okay, just be happy.
Kanye's behavior is inevitably suspected of whether there is a brain problem.
It may be that Kanye is usually extremely emotional and often bursts into tears inexplicably.
Ex-wife Kardashian said he suffered from bipolar disorder, and he did have been hospitalized for psychiatric problems.
Even the University of Washington teaches nonsense Kanye as a mental case.
Interestingly, the more Kanye is open-mouthed and behaved, the more fans like him.
His fans also spontaneously founded a religion called Yeezianity based on his faith, and worshipped it.
● Yeezianity religion established by fans for Kanye
The reason is also simple, American society encourages this kind of unscrupulous open-mindedness, as a manifestation of freedom and democracy; In the eyes of fans, Kanye, who "spits fragrance" everywhere, said a lot of things that they wanted to say or did not dare to say, or no one listened to them.
Kanye is also very aware of these absurd remarks, although he is scolded, but he brings more attention to himself. After all, it doesn't matter what you say, it's important when the traffic comes up.
Similarly, Kanye is also spoiled by various international famous brands of cooperation. They never care what Kanye says, they can help the brand bring fans and attention.
However, to say that Kanye is a completely brainless troll, it is not objective.
In his lyrics, there is no lack of thinking and criticism of reality, and you can also hear his high pursuit in art.
On different occasions, Kanye has also shown support for the rights of black people.
In the early years, Hurricane Katrina caused mass casualties, and U.S. government relief was long overdue.
At the subsequent disaster fundraising concert, Kanye did not say according to the teleprompter on the spot, but said bluntly:
"I hate the way they portray us in the media, if you see a black family, the media will say they're robbing; You see a white family and the media will say they're looking for food. ”
But with this "sweatshirt incident" and anti-Semitic remarks, no matter what Kanye's real thoughts are, he has seriously touched the bottom line of the American public.
Kanye may have wanted to express his views in a shocking way again, but when he brought the radical remarks in the song to life and hoped to become an "opinion leader", his arrogance eventually made him thundered on the most sensitive political topics.
Now, not only international brands have terminated his contract, but even fans who have always supported him are disappointed.
"I defended him for too long. I've had enough this time. ”
"The first second our fans saw that dress: disappointment."
Someone even directly mocked: "Nurse, he ran out again!" ”
Kanye at the moment, as he sings in his song, is a complete "international asshole".
Kanye once said that if he didn't make music, he might join the NBA. After hearing about it, the NBA was very happy and said that he was looking forward to Kanye joining.
Now, it is estimated that the NBA hurriedly locked the door and will not mention this stubble again.
It is conceivable that Kanye must have paid a terrible price for this absurd act, in the words we are familiar with, no zuo no die.
It is undeniable that Kanye is an extremely talented musician. But this is by no means a reason for him to be arrogant and constantly provoke the bottom line of society.
However, there are people in this world who hate him to the bone, and there will still be fans who worship him as a god.
Now, Kanye may be like he sings in the song: I am tired of performing, I will resign myself to my fate! Text / Morok