Edit the | Yoko
-Latest Financing-
Emotional custom jewelry "Simple Ring" received millions of angel round financing
Image source: Brand official
Recently, the emotional custom jewelry brand "Jianjie" completed a multi-million yuan angel round of financing exclusively invested by Qi Fu Capital, which will be mainly used for team building, brand marketing and the launch of exclusive partner market expansion plans to accelerate regional layout.
Founded in 2020, founder Ivy has more than 20 years of marketing and management experience in the jewelry industry. In addition to the wedding needs, the "simple ring" derives new needs such as couple customization, anniversary customization, parent-child customization, and pet customization.
Editor's Comment:
For today's young consumers, customized jewelry is not only a piece of jewelry, but also a carrier to express personality, love and convey feelings. In the future, with the support of financing, "Jianjie" will continue to export the advantages of China's jewelry supply chain, and use independent stations and other channels to gradually carry out jewelry emotional customization business for global consumers.
Sports close-layer brand Surpine Matsuno completed an angel round of financing
Image source: Brand official
Recently, the functional sports intimate layer brand "Supine Matsuno Pao" completed an angel round of financing of tens of millions of yuan, which was exclusively invested by Wuyuan Capital. This round of financing will be used for product research and development, brand upgrading, business development and team expansion.
Founded in 2018, "Suripine Matsuno Pao" started from the ski scene and gradually expanded to outdoor mountaineering, fitness training and other multi-sports scenarios, focusing on the development of seamless sports close-fitting layer products. In terms of channel layout, "Surpine" products have settled in more than 60 professional ski shops and outdoor equipment stores offline, and cover large and medium-sized mainstream indoor and outdoor snow resorts in nearly 20 cities across the country.
Editor's Comment:
Nowadays, sports close to nature have become the lifestyle of more and more people, followed by the professional segmentation of clothing and equipment, Suripine Matsuno with strong research and development capabilities to provide consumers with more professional products, at the same time, with the help of financing, will create a more emotionally resonant sports brand with consumers.
Mang Sanmao Belly Hot Pot completed an angel round of financing of nearly 10 million yuan
Image source: Brand official
A few days ago, Mang Sanmao Belly Hot Pot completed an angel round of financing of nearly 10 million yuan, led by Chongqing Dan So Catering Management Co., Ltd. This round of financing will be used to improve the digitalization level of the upstream supply chain, improve the level of store management, and steadily expand stores.
Mang Sanmao Belly Hot Pot is a hot pot chain brand, integrating 500 mu of peppercorn and chili pepper planting base and logistics and distribution, catering chain, consulting and training, catering management, etc., mainly providing Mao Belly hot pot products.
Editor's Comment:
At present, the catering track continues to be cold, but Mang Sanmao Belly Hot Pot can become one of the few hot pot brands favored by industrial capital in the cold winter of catering, which is enough to prove its strong brand value.
AR glasses brand "VITURE" completed Series A financing
Image source: Brand official
Recently, the AR glasses brand "VITURE" announced the completion of a series A financing, led by BAI Capital, and the old shareholder True Knowledge Capital continued to inject, raising more than 10 million US dollars. This round of funds will be used for mass production of XR glasses, etc.
VITURE was founded in August 2021 by veterans of Google and Apple, mainly engaged in the research and development, production and sales of consumer-grade AR terminal devices. Its devices can connect to Playstations, Xbox games, AppleTV and other streaming platforms.
Editor's Comment:
The VR track has continued to be hot in recent years, and VITURE quickly obtained three rounds of investment from a number of well-known funds within one year of its establishment. As an investment company that continues to pay attention to the Web3 and metaverse fields, the lead investor, BAI Capital, bet its chips on VITURE, believing that it is also eyeing its development potential.
-IPO News-
Yum China completed dual primary listing on the Hong Kong Stock Exchange
On October 24, Yum China announced the voluntary transition from secondary to primary listing status on the Main Board of the Hong Kong Stock Exchange, and Yum China is now a dual primary listed company on the Hong Kong Stock Exchange and the New York Stock Exchange.
Meanwhile, Yum China said that the company's common shares listed on the two exchanges will continue to be fully interchangeable, and its ordinary shares traded on the Hong Kong Stock Exchange have been included in the list of Shanghai-Hong Kong Stock Connect and Shenzhen-Hong Kong Stock Connect stocks with immediate effect.
Editor's Comment:
In the past two years, with the increasing uncertainty of the external environment, the return of Chinese concept stocks to Hong Kong has gradually become a trend, and the dual primary listing method has become the choice of many enterprises at present. In Yum China's view, turning HKEX into a primary listing may be able to reach more investors and increase liquidity.
-Brand News-
Station B entered Double 11
A few days ago, Station B officially launched the shopping area in the live broadcast area, and the live broadcast room in the special area fully released the shopping "little yellow car" function, and the UP owner can add shopping links.
At present, the live broadcast room of station B supports adding and displaying Taobao, Jingdong, member purchase, personalized dressing, digital collections and other products, that is, in addition to the self-operated member purchase products of station B, other products are from third-party platforms such as Taobao and Jingdong.
Editor's Comment:
This year's "Double 11" e-commerce war has added a new platform player of station B. From the perspective of layout, it is similar to the live e-commerce path of Kuaishou and Douyin platforms, but it is still unknown whether station B, as a player who entered the game late, can set off a new spark.
Kudi Coffee's first store debuted in Fuzhou
Image source: Brand official
A FEW DAYS AGO, THE FIRST STORE OF COTTI COFFEE LANDED IN FUZHOU IFC.
Café Cudi focuses on all-hour dining, providing consumers with accompaniments including coffee and biscuits in the morning, meals at lunch, snacks in the afternoon and alcoholic beverages in the evening.
Editor's Comment:
After several start-ups, Lu Zhengyao still has strong confidence in the coffee track, and whether the re-created Kudi Coffee can compete with the brand created in the past still needs to wait for market verification.
-Acquisition Dynamics-
Fashion retail giant ABG acquires British fashion brand Ted Baker
Image source: Brand official
Recently, American fashion retail giant ABG completed the acquisition of British fashion brand Ted Baker, with a transaction value of 110 million pounds. Upon completion of the acquisition, ABG will license the development and operation of the Ted Baker brand.
Ted Baker was founded in 1988, American fashion retail giant ABG specializes in fashion brand management, and its brand portfolio includes Forever 21, Juicy Couture and others.
Editor's Comment:
The acquisition of the Ted Baker brand can quickly improve and enrich the quality of AGB's product portfolio and strengthen AGB's influence in the international market.
-Brand new-
Heytea × Zhen Huanchuan jointly launched a new product of Zhenxi tea
Image source: Brand official
On October 24, Heytea and "The Biography of Zhen Huan" jointly launched two new products of Zhen Xi Tea: Zhen Guo Big Orange Painting Pear, Zhen Milk Snow Brew Hancui.
Inspired by Zhen Huan's painting of Shiro, Zhen Guo Datang's pear painting uses seasonal honey oranges and freshly cut seasonal pears, and uses green yan tea soup to make a smoothie and add custom osmanthus jelly. Inspired by the snow top Hancui in the play, Zhen Milk Snow Brew Hancui adds rice brew and Luyan tea soup and handmade real milk rice glutinous and soft glutinous taro round waves, with a mellow and silky taste.
Editor's Comment:
Previously, Heytea had anthropomorphized the product and created the second creation of Zhen Huanchuan, and this time with the theme of the 11th anniversary of the broadcast of "The Legend of Zhen Huan", it launched a joint new product, which not only brought freshness to users, but also further enhanced the fun of drinks.
Adopt a cow launches beef cattle brand "cattle-oriented"
Image source: Brand official
Recently, a cutting-edge dairy brand adopted a cow and officially announced its beef cattle brand "cattle-oriented". The brand claims to "guarantee 0 use of Clenbuterol, 0 use of preservatives, 0 use of nitrites, no additional hormones".
At present, in the "cow-oriented" mini program mall, a number of products have been launched, including steak, small pieces of meat, beef scorpions, barbecue gift boxes, etc. The product details page shows that "cattle-oriented" adopts self-built breeding base to feed young bulls, the cycle ranges from 400 days to 750 days, and the products have passed the authoritative certification.
Editor's Comment:
In fact, in addition to adopting a cow, there are already many dairy companies laying out the beef cattle industry, such as Yili and Mengniu. Dairy companies are involved in the beef cattle industry, on the one hand, they see the development potential of the market. On the other hand, there are also considerations for their own future development. The adoption of a cow and the launch of "cattle-oriented" are the implementation of this strategy.
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