Text | Gu Han
#The staff confirmed that Wang Hedi will play the wrong role#——As Wang Hedi's Weibo hot search entry was refreshed again, another walking drama of a romantic "masterpiece" that Hard Candy Jun had never heard of finally came to an end, and the project was successfully hyped. And this not only means that Wang Hedi's top quality needs to be re-evaluated, but also means that "Now Puppet 101" has added heavyweights.
That's right, after delaying 101 (the collapse of the middle road), ancient puppet 101 (actually having actual results), and fairy sword 101 (waiting to explode to buy stocks), the current puppet also came to 101.
It's not a hot word to say that. The so-called 101 model, one is the large number of people, and the other is the sense of cultivation. At present, the current puppet projects are indeed piling up, new and old top performers have joined, and 95 Shenghua is almost staffed.
On the other hand, due to the comprehensive application of Reuters marketing, the current couple project and actors have also become the object of discussion and "stock buying" by netizens. A very iconic example is: Liu Haocun has begun to reverse the wind with the new drama Reuters!
After being named by the official media and bound to small and medium-sized cost and earthy short dramas, the term "sweet pet drama" has gradually become outdated, and it does not appear much in the publicity and discussion of long dramas. In its place is "present dolls", which are modern background idol dramas as opposed to "ancient dolls". So, how is this current couple different from the past, and can it be worthy of the expectations of "101" at the level of creating explosive celebrities?
And the fundamental possibility of all this depends on: What is the quality of the new generation of "famous works", is it really loved by primary and secondary school students?
20+ players in place
I don't know it, there are more than 20 current puppet players with names and surnames.
Bai Lu and Wang Hedi's "Wrong Pick" mentioned at the beginning, adapted from the warp novel, the drama version is called "Camp with Love", jointly produced by Mango TV and Fire Pictures, telling a romantic love story of "yin and yang" between "Taijing" financial reporter Zheng Shuyi and the cold noodle boss banquet, which has not yet started.
In the past few days, Reuters on Huang Jingyu's arms holding a male stand-in is from "He Came from the Firelight". Starring Huang Jingyu and Zhang Jingyi, the play is adapted from the novel of the same name by Erdong Rabbit, telling the love story of firefighter Lin Luxiao and dancer Nan Chu in the flames.
Yang Yang and Wang Churan's "My Human Fireworks", which has just been completed, is also a firefighter drama. The play is adapted from Jiu Yuexi's novel "A City, Waiting for You", the platform is Hunan Satellite TV, co-produced by Yue Kai, Yaoke, etc., directed by Li Muge, telling the story of fire station chief Song Yan and emergency doctor Xu Qin reunited after ten years and used their respective expertise to protect the city.
By the way, the male firefighter protagonist has been very hot recently. With both a boyfriend in the system and hormones, and a civilian hero positive energy, no wonder everyone loves to shoot. In the early years, watching American dramas firefighters stage uniforms to tempt hard candy jun still don't understand very well, isn't this coming.
Wang Churan also has a 2021 filmed and partnered Peng Guanying's "I Heard You Like Me". The play is adapted from the novel of the same name on Auspicious Night, co-produced by Penguin Film and Television and Yaoke, directed by Yang Yang, director of "Menghualu", telling the story of neurosurgeon Ruan Liuzheng and her ex-husband Ning Zhiqian, who is also a doctor, who unexpectedly reunited in a relief operation to Africa, and faced the test of life and death together.
In addition to "Firelight", Zhang Jingyi also has partner Chen Feiyu's "Lighter and Princess Dress". The play is adapted from Twentine's novel of the same name, produced by Alibaba Pictures, directed by Liu Junjie, director of "Why Sheng Xiao Silent", telling the growth and love story of programming genius Li Zheng and girl scholar Zhu Yun from campus to the workplace, which has been released.
Another 95-year-old flower Zhou Ye, who started the movie, also has a puppet "I Miss You Very Much", which just started in September, and his partner is Tan Kenji. The play is adapted from Mo Bao Feibao's novel of the same name, produced by Penguin Film and Television, Qishuo Pictures, and Xinguang Pictures, telling the love story between the small transparent Gu Sheng of the ancient style circle and the god of the dubbing circle, Mo Qingcheng, known as a variety of fashionable elements such as audio love, new national style, and food.
The drama version of author Mo Bao Feibao's other work "The Way Home" was officially announced not long ago, the platform is iQiyi, starring Jing Boran and Tan Songyun, telling the story of the investment director reuniting with explosive disposal special police Lu Yanchen ten years after Xiaoxiao, and the two broke the mirror and reunited and regained their loyalty and faith.
In addition, in the past few days, Mo Bao Feibao's "In Blizzard" has also had a new trend, and it is currently walking Wu Lei and Zhao Jinmai. These two have greatly improved this year with hot dramas, and it is completely understandable that they were walked. In addition to this one, both of them already have other current couples.
Wu Lei is a partner Zhou Yutong's Ningmeng drama "Love is Only", which tells the story of transformation athletes and managers who have become monks halfway to harvest growth and love together, which was completed in September. Zhao Jinmai is a partner Bai Yufan, created by Little Sugar Man's Tonghua IP drama "Those Young Times That Can't Go Back", which tells the growth story of Luo Qiqi, an ordinary girl in the 90s, and is still being filmed.
Among them, the sibling love "Love is Only" is highly anticipated, and the same is Yang Mi and Xu Kai's "The 28th Law of Love" - telling the story of elite lawyer Qin Shi and senior otaku Yang Hua who first married and then fell in love, regretting the withdrawal a few days ago, looking forward to seeing each other as soon as possible.
In addition to the little flowers who are in urgent need of card slots, the top stream and Hua Dan are also partnering to play dolls. Liu Yifei and Li Xian's "Go to a Windy Place", Bai Baihe and Xiao Zhan's "Proud Sun with Me" are all original puppets. The former tells the warm story of Xu Hongdou, an urban elite who fell into a trough, and Xie Zhiyao, who returned to his hometown to start a business, in Dali, walking in an idyllic style and falling mangoes; The latter is produced by the duo of iQiyi and Xinli, telling the love story between Jian Bing, an advertising director who has just ended his marriage, and Sheng Yang, who has just entered society, and a wave of topic dramas can be booked.
Interestingly, these two dramas each have a drama with a similar name - "I Want to Go Against the Wind" and "Daydream Me". The former is a national tide entrepreneurial drama starring Gong Jun and Zhong Chuxi, adapted from the novel of the same name, created by stellar gravity; The latter is a campus drama starring Zhuang Duffy and Zhou Yiran, adapted from the novel of the same name by Qi Jian, telling the story of Lin Yuzhen who met his high school tablemates in college and helped him get out of the haze and return to the arena of life.
There are many projects configured by newcomers after Double 95/00, such as Zhao Lusi and Chen Zheyuan's "Can't Hide Secretly", Liu Haocun and Lin Yi's "Centrifugal Force", Li Randi and Lin Yi's "If There Is Time" and Zhang Xueying and Bi Wenjun's "Ink White".
"Centrifugal Force" is adapted from Priest's novel "Derailment", see the introduction is a high-concept drama with elements of time travel and era; "If There Is Still Time" is a warm realist work that his girlfriend does not leave her boyfriend with ALS; "Ink White" is adapted from the big orange cat novel "God, Your Lady is Hanging Again", which is an entertainment drama with game elements, and the male and female protagonists are stars.
Luo Yunxi and Zhang Ruonan's "Love Meets Darwin" is also a story of fighting against disease, adapted from Lemon Yuyan's novel "The Healer", telling the story of Gu Yunzheng, the god of neurosurgery, who met Su Wei'an, a girl with a rare disease, during the mission to aid Africa, and finally fought Huntington's disease together and cured each other. Cheng Yi also has a medical drama inventory "South Wind Knows My Intention", created by the owner Huanrui, partnered with Huanrui's colleague Zhang Yuxi, which is a story between drug developers and surgeons.
On the whole, this session still echoes the call to "tell the stories of ordinary people", there are fewer overlords, more ordinary occupations, and more emerging professions. Emotional reunion, sibling love, professional medical care, fire fighting, special police, entrepreneurship, etc. are all hot elements.
Now that the top stream has changed?
Regarding the "ceiling of the male protagonist of the present speech", Hard Candy Jun is still stuck in the Gu Man era, but young people have different answers.
How many of the above do you know?
With the rush of the IP wave, the connection between web writers and the film and television industry is getting closer and closer, many romance gods have transformed into company bosses or screenwriters, writing books is no longer the main business, and the replacement of new and old between authors is natural. This replacement is also reflected in the IP distribution of "even 101".
Among the above 20 projects, there are only 5 original scripts. However, it is worth mentioning that this does not mean that original projects are inferior. On the contrary, several of them have strong lineups and higher attention. This is because the label (Xinli, Ningmeng, Stellar Gravity) and the main creator (Huace's water and ink trio) have played a role no less than IP.
In IP projects, Jinjiangwen still occupies an overwhelming advantage. Specific to the author, you can see obvious layers: ancient gods, backbone and newcomers.
In the range of "Great God", I think about it and Gu Man are absent (the difference between "The Sun Accompanies Me" and Gu Man's "The Sun Like Me" is an original script), Tonghua only has 1. In the middle layer are Mo Bao Feibao, the original author of "Dear Beloved" and "Zhou Shengru", there is the beautiful head author Priest, and there is also Jiu Yuexi, the original author of "Young You" who has a plagiarism controversy.
Only one broadcast film and television work has the most "newcomers". Such as Erdong Rabbit ("Secret in the Dark", adaptation of the same name), Takeji ("Creamy Crush", adapted drama "The Best You in the World"), Qiao Shake ("Easy to Hide with a Gun, Hard to Prevent Secret Love", adapted screenplay "Good Times with Beautiful Times"), Twentine ("Blazing Road", adapted screenplay of the same name).
Hard Candy Jun has discussed before that in the context of rich entertainment methods, erosion of traffic thinking, and stratification of crowds, the influence of individual works and even the overall web novel is far less than in the past, so that there will be a polarized evaluation of "Can't Hide Secretly".
How did these new romance books become "masterpieces"? According to Hard Candy Jun's observation, one way is to simply and rudely break the circle by walking people and "fried cakes", and the more people discuss casting, the popularity will rise.
The other is that there were other ways to prove its traffic before the film and television. Such as the performance of physical books, comics, radio dramas, the number of short video views, or the super talk ranking of characters, etc. This is more realistic.
With the development of the IP industry today, the problems of high threshold, long cycle and large variables for film and television adaptation have been revealed. So anime and radio dramas have become "patches", making the incubation and harvesting of IP more refined. Even if there is no film and television, it does not prevent authors or platforms from carrying out virtual idol-style operations on popular characters (such as the "188 boy group" in the original delay). For various reasons, it is possible that while the novel is layered, it also condenses a group of stickier fans.
There are still many "Internet celebrity" romance male protagonists like Duan Jiaxu. Such as Sang Yan of "Secretly" sister "Difficult to coax", Xu Xingchun of "Waiting for the Wind to Kiss You", Shen Weary of "Daydreaming Me", Jiang Ren of "Partial Pampering", Zhou Jingze of "Confession", Chen Jinsheng of "Pain"...
Most of these works are campus backgrounds, or there are campus parts, and the male protagonist is either rebellious or paranoid... It may feel cool when you are a student, but when you look at it as an adult, you will be classified as a problem teenager, which shows the young nature of its fan base and the dislocation with the film and television market. What these works will look like after filming, I believe that not only Hard Candy Jun is very curious.
What story will this session tell?
Implemented into the specific content, it is not difficult to find from the above inventory that there are not many stories that really play the banner of "overlord". And the boss is not paired with Cinderella, but a young and promising financial reporter ("Camp for Love").
This year's current puppet places special emphasis on the professional identity of the protagonist. From a more practical point of view, this is easy to add a branch line in the workplace, and it can also give idol dramas a realistic aura and facilitate value. On the other hand, this seems to be the result of a change in audience coolness.
The story of the overlord looks at the boss cleverly and aggressively, and the second looks at the poor but kind heroine "taming" the overlord. But nowadays, it seems that only in the fantasy ancient puppets of "Canglan Method" can everyone enjoy this kind of story without burden, and it is easy to associate this and that in the context of reality.
So, what's the new cool point of the couple? Career and love should be grasped with both hands, and both hands should be hard, in order to bring a sense of security to the audience.
The changes in personality and CP have both a breakthrough side and a conservative side. Sibling love is a prominent new trend, although netizens often "sister dog" comes, "sister dog" goes, but in the real society, sibling love is still a challenge to tradition. Conservative is mainly reflected in the theme of "broken mirror and reunion", going around in circles and finding that the person at the beginning is the right person.
In terms of tonality, there are not many nostalgia for the main era, and many of them point directly to the present, and even rush out of the mainland and overseas, writing the reality of the mainland's foreign aid.
In addition, two extremes can be seen. At one end, it uses the protagonist's doctor, firefighter, special police and other special identities to set up life and death crises to increase the tension of the plot. At the other end of the spectrum, it focuses on redemption and healing, returning to the countryside, fighting sickness, or accompanying one side out of the shadows.
The advantages of the current couple are obvious, the subject matter is safe, not easy to accumulate, and it is convenient for brand implantation, and marketing is also easy to hit social topics and resonate.
And its difficulty has long been no secret. For example, how to cast and shoot to do a good sense of atmosphere, and how not to appear dirty, not to appear suspended, not to appear brainless, not to appear to be a disaster or even humiliating those professions.
In fact, it is still that sentence, since you want "101", I hope that the effort will not only be "cultivated" in Reuters, but also the feature film will be rolled up to be worthy of the audience and roll up constructive results. As for what dreams today's girls are doing, Hard Candy-kun is looking forward to judging with you. (The original book is too much, too long and often "chops", forgive hard candy jun and don't want to get hurt at work)