A dress that resembles a Japanese military uniform was actually displayed at a domestic fashion show, and this dress was actually from the famous domestic brand Li Ning, and this news had been exploded on the Internet last night!
The situation is like this, a few days ago Li Ning held a new product launch of this clothing, and among the new clothes displayed at the conference, there are so many coats and Japanese military uniforms that are particularly similar,
This is directly fried in the circle, some people ridiculed how Li Ning's clothes are "angry", some people even directly scolded, I take Li Ning as a domestic product, Li Ning takes me as a big Zuo, and soon with the fermentation of this incident, someone picked up Li Ning's current CEO is really a Japanese-Chinese,
Well, let Shi Tai directly add fuel to the fire, so that netizens have begun to threaten to block Li Ning, Li Ning's stock price has also plummeted by more than 13% in the past two days, 15 billion market value evaporated in the world, what is more magical is that you said such a big thing, Li Ning official has to quickly come forward to explain ah, why is this? People don't! As of our press time, there was no official response, but a person suspected of being an executive of Li Ning Company made a statement, which was particularly infuriating, what do you mean? It is that our new product shape originated from a clothing called the Lixing helmet in ancient China,
This is consumers don't know much about Chinese culture, don't understand this thing, we Li Ning should reflect on ourselves, what to reflect? Guide the consumer well, my God. Just this time let the situation out of control, a group of netizens around Li Ming angrily scolded, you Li Ning relying on the rise of the Chinese market brand has such a big thing, you don't want to think about whether it hurts the feelings of consumers, but want to educate us? You are blind to us, isn't that the uniform of the Japanese army when you look at this thing? He pulled what a helmet. Some people directly said on the Internet that Li Ning was engaged in some cultural invasion behind this coat? When it comes to this, this is probably the context, I can especially understand the emotions of netizens.
You have to know that the brand of Li Ning is not only a domestic product. Li Ning himself is the prince of Chinese gymnastics, who has won gold in the Olympic Games countless times to win glory for the country, which drags down the spirit of our nation. At the same time, the brand Li Ning has risen rapidly in the Chinese market in the past 20 years by relying on the feelings of domestic products, and in the first half of this year alone, more than 90% of Li Ning's revenue came from the Chinese market.
However, when this happens now, there is always a feeling of raising a white-eyed wolf. If I want to see Li Ning's new product this time, it is indeed very problematic, but I also have a doubt, that is, Li Ning's Chinese market has made so much money, and the main market is in our China, why should we take risks to do such thankless and disgusting things? Some people may say that this CEO is doing something? In fact, I don't think so, according to whether the CEO of the company's operation is Japanese, American or Martian, there is no special impact, and it is normal that many large companies around the world will hire foreigners as executives. You said that Li Ning opened so many companies and hired a CEO to help the company operate, must he hope to make money for the company? Instead of making this kind of trouble, if he really has a problem, it is Li Ning who looks at the wrong person, please the wrong person, and quickly clean him up.
Then I also went to see Li Ning's whole clothing conference, to be honest, except for this, everything else is quite normal and there is nothing wrong with it. So let's take a look at this problematic one,
It is indeed too much like the Japanese army's fart curtain hat, so if it is carried with private goods, is it too obvious, so I think the probability of this design team's brain convulsion may be a little greater.
But the above is my personal analysis, Li Ning is scolded how much I don't think it's wrong. What is this culture? There is a saying in the cultural circle called a specific historical symbol and a specific meaning, and the Japanese army brought heavy disasters to China and even most of Asia during World War II, which led to any clothes, decorations and even words related to the Japanese army since then will arouse people's strong hatred for that period of history. Therefore, as a brand, Li Ning's improper design has caused people to hate this sentiment, this is dereliction of duty, as a domestic product Li Ning has not yet made a clear apology, this is a faux pas, the official should come forward to apologize to everyone and give everyone a reasonable explanation.
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