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Introduction: "Prohibited" admission without changing? Apple also did not expect that the "sanctions" would come so quickly
As we all know, Apple has always been recognized as one of the world's greatest technology companies in the industry; At its peak, Apple's market value once exceeded $3 trillion, which shows how strong Apple's ability to absorb money is; Over the years, under the leadership of Apple CEO Cook, Apple's development has been very rapid, and Cook, who is known for marketing, has also achieved the ultimate in improving Apple's product profits!
After the release of the iPhone14 mobile phone, this mobile phone has caused many people in the industry to complain, and even the daughter of Apple founder Jobs has posted a "mockery" of the iPhone14's uninnovative innovation, but this does not seem to affect the money of Apple's mobile phone, because the design of the "smart island" on Apple's iPhone14 Pro is enough to attract many consumers to pay for it; While "Smart Island" may be safe to play with for the rest of the game, Apple makes a lot of money every time with these squeezing toothpaste-style innovations!
In fact, in the iPhone 14 mobile phone, many consumers most want to see is the change of Apple's charging interface, you know, Apple's Lighting interface has been used for more than 10 years, and Huawei, Xiaomi, OPPO and vivo and other Android mobile phone camps have long been replaced with the latest Type-C interface, not only support high-speed transmission, but also greatly improve the efficiency of charging, but Apple has repeatedly refused to use the Type-C interface, So why has Apple always insisted on the Lighting interface?
Apple has always been a maverick in the charging interface, although the Lighting interface does not support fast charging, there is no high transmission speed, and has been criticized by consumers, but Apple is insisting on not changing, this is mainly because the Lighting interface has brought huge profits to Apple; Apple has always been trying to get greater profits in the market, and the profit of the spare parts market is undoubtedly very high, Apple relies on the Lighting interface to implant a power management chip in the mobile phone, just by selling charging lines can earn tens of billions of dollars a year, plus the Lighting interface charger produced by third-party manufacturers to authorize, then it is a large profit, which can be faster than selling mobile phones to make money!
The Lighting interface used by Apple can only be charged to Apple devices by obtaining Apple's MFI certification, so if you want to get certified, you must spend money; However, at the same time as Apple is maverick, Android mobile phones have long been unified camp, all replaced by Type-C interface, this interface can do 40W, 65W and 120W or even higher fast charging technology; In order to let Apple use the charging interface uniformly, save costs for users, and reduce the generation of e-waste, now the European Union has also sold, and it is directly banned from entering without changing!
Now the European Union has officially made regulations, will promote the unification of charging interfaces, before 2024, all mobile phones, computers, tablets and other electronic devices must use Type-C interface. Otherwise, it will be banned from entering the market, and Apple did not expect that the "sanctions" would come so quickly; But this time the EU is obviously serious, in order to protect the environment, reduce the generation of e-waste, and save costs for consumers, the EU's decision has also been supported by many consumers; Although Apple has been shouting "environmental protection" and canceling the free accessories attached to the mobile phone, but this is behind the environmental protection or to make money, only Apple itself is clear, but under the new EU regulations, Apple if it does not replace the charging interface, then it will also be sanctioned, then it will not be worth the loss!