Tinder adult convenience store
#营销
In the 1970s, large supermarkets swept through Japan, and small shops were gradually marginalized, until the emergence of the originator of convenience stores, 7-11, this 24-hour convenient fresh food retail model, has become an indispensable part of Japanese life.
All along, it seems that people always have a lot of emotions about convenience stores, which are both like urban kitchens in form, representing standards and order, and have a space to accommodate nighttime stories in the business model, which is easy to become a symbol of cultural consumption.
Recently, the famous dating software Tinder has taken advantage of Japan's developed convenience store culture to open a convenience store called SwipeMart for a limited time in Shibuya, Tokyo, Japan, inspired by Family Mart. It is interesting to note that this convenience store is for adults only, making people wonder whether "Tinder+ Adult Only" will lead to any "18 bans" products.
According to online sources, SwipeMart offers a range of apparel and accessories with branded elements, such as sportswear, socks and underwear, while Tinder members also get some food and drinks. For example, French fries named after SuperLike, LIKE NOPE sandwiches, Boost cup noodles, etc.
Of course, as a social software, Tinder naturally does not just sell goods, this pop-up store also invited well-known rapper ELLE TERESA and artist group Tokyovitamin to perform in the store, the convenience store into Tinder's offline social space, starting at 10 o'clock every night, only open to customers over the age of 18. Setting the show at 10 p.m. also hides Tinder's careful thinking, because this is the most active time for Tinder's online users.
In recent years, Tinder has been trying to blur the boundaries between online and offline dating, for example, at the end of last year, it tried to develop interactive activities such as Swipe Nights, allowing users to choose their own adventures and match others according to their choices; In addition, in the post-epidemic era, a "music festival model" has been launched to help users find friends to go to concerts together.
As far as the current boom in SwipeMart is concerned, Tinder does know how to create real emotional connections for people, and the more convenient the Internet age, the more precious things that can make you willing to pay time and energy, from this point of view, Tinder really knows the way of "right sliding".