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"Eleventh National Day" holiday travel trend: promote peripheral travel, temporary booking and refund and change into the focus

author:Burning News Video

Future Network Beijing, September 26 (reporter Xie Qing) "Eleventh National Day" holiday is approaching, major OTAs (online travel platforms) have released forecast reports, showing that peripheral tourism is still the theme of this year's "Eleventh National Day" outing, outdoor camping, suburban homestays and other light tourism projects search degree increased.

The Future Network reporter noted that under the prevention and control of the epidemic, in response to the needs of temporary travel passengers, many OTA platforms have opened "temporary booking and refund" services, which have attracted the attention of tourists.

"Eleventh National Day" holiday travel trend: promote peripheral travel, temporary booking and refund and change into the focus

(According to the Fliggy platform)

Multi-platform launch of hotels, tickets, etc. "peace of mind"

"There are seven days of vacation on the 11th National Day, and it is a pity not to go out to travel." The holiday is approaching, Miss Wang of Beijing told the future network reporter that she has been paying attention to the prices of air tickets and hotels around the world and making travel plans for the 11th National Day holiday.

According to the "2022 "Eleventh" Holiday Travel Trend Report released by Tongcheng Travel, the popularity of search keywords such as "Eleven National Day" in the past week has increased by 172% month-on-month, and the search popularity of air tickets and hotels for holiday travel has increased by 136%. According to Mafengwo statistics, Shanghai, Changsha, Hangzhou, Beijing, Xishuangbanna, Nanjing, Xi'an, Suzhou, Zhangjiajie and Guilin ranked among the top ten cities with the highest attention during the "Eleventh National Day" holiday.

However, due to uncertainties such as the epidemic, the change of scheduled itinerary and destination control have become the worries of many tourists before traveling. In this regard, Ms. Wang said that in response to the situation of epidemic control, she chose three destinations to make a travel plan, but there is no guarantee that the trip will eventually be completed.

The reporter learned in the interview that during the "Eleventh National Day" holiday, many travelers mentioned that they would decide whether to travel 1 to 2 days in advance. According to the "2022 National Day Tourism Consumption Trend Report" released by Tuniu, more users have chosen 1 to 2 days of travel itinerary, accounting for 35%. This is followed by a 3 to 4-day trip, with 28% of the trips.

For temporary travel passengers, the reporter noted that a number of OTA platforms have launched "temporary reservation and refund and change services", involving hotel reservations, plane tickets, train tickets, group tour products, etc.

"Eleventh National Day" holiday travel trend: promote peripheral travel, temporary booking and refund and change into the focus

(According to the Fliggy platform)

For train tickets with temporary cancellation of the trip, the refund fee for the passenger's loss is between 5% and 20% of the ticket price. In view of the "Eleventh National Day" holiday travel, this year's Fliggy platform launched the "National Day Train Ticket Worry-free Refund Qualification Ticket".

The reporter can collect it on the platform activity page, after purchasing a train ticket, if the ticket is refunded 24 hours before the departure time, the use of the "National Day Train Ticket Worry-free Refund Qualification Coupon" can get a cash red envelope equivalent to the refund fee, with a maximum subsidy of 100 yuan.

The event rules page specifically states that the collection time for this benefit is from September 15 to October 7. Train tickets with travel dates between October 1 and October 7 and the passenger is the member's own train ticket will be eligible for the corresponding subsidy if the ticket is refunded.

"Eleventh National Day" holiday travel trend: promote peripheral travel, temporary booking and refund and change into the focus

(According to Ctrip platform)

In addition to travel, multi-platform has also launched corresponding refund and change services for group tours and hotel accommodation reservations. For example, Ctrip launched the "2 days in advance free return" label with group tour products, according to the unexpected situation of the destination, you can refund and change in time.

(According to the Fliggy platform)

The Fliggy platform shows that hotels across the country enjoy Fliggy's "epidemic relief" guarantee. The reporter's inquiry into the relevant regulations shows that if the booking of domestic hotels, tickets or camping products through Fliggy, if the trip is not possible due to the epidemic, including the county (county-level city, district, banner) where the hotel or scenic spot or camp is located (county-level city, district, banner) has the medium and high-risk areas announced by the National Health Commission, or the consumer's health code/itinerary card is abnormal, or the front-line anti-epidemic workers such as medical personnel and police officers cannot travel due to participating in the anti-epidemic, the order can be cancelled free of charge.

The popularity of "parent-child travel" has not decreased, and the surrounding destinations have become the first choice

A comprehensive analysis of the forecast reports of a number of OTA platforms shows that due to the uncertainty caused by the epidemic, local tours, peripheral tours and short-distance trips in the province are still the mainstream of holiday travel.

"Eleventh National Day" holiday travel trend: promote peripheral travel, temporary booking and refund and change into the focus

(According to Tongcheng Travel)

In addition, parent-child tours, rural tours, self-driving tours, etc. have also become popular travel themes for this year's "Eleventh National Day" holiday. Mr. Zhang, the account manager of an OTA travel platform, told the Future Network reporter that because of the different epidemic prevention measures in various places, the "micro-travel" and "micro-vacation" of this year's National Day holiday are generally welcomed by tourists, especially the first choice for family travel.

After the Mid-Autumn Festival holiday, Manager Zhang believes that the tourism popularity of the "Eleventh National Day" holiday is expected to become the second wave of parent-child travel after the summer. In addition, short-distance peripheral tours and quality tours are still the big trends in the future.

According to Tongcheng travel data, in the past week, the search popularity of "parent-child travel" has increased by 69%. Theme parks, zoological and botanical gardens, exhibition halls, etc. suitable for parent-child play constitute the popular scenic spots of the "Eleventh" holiday.

In addition, Tongcheng travel big data shows that parent-child tourists pay more attention to the quality of travel in the process of travel, and the average travel cost of parent-child tourists is 117% higher than that of ordinary tourists. In this regard, a number of OTA platforms have successively launched parent-child travel companion cards, and most of the attractions are mainly local parent-child hotels and resorts.

It is worth noting that the "Eleventh National Day" holiday is approaching, the mobility and aggregation of personnel have increased, and many local disease control departments have issued travel tips. At the same time, the relevant law enforcement departments also remind the majority of tour operators and tourists to enhance their legal awareness, rational consumption, and safe travel.