On September 19, 2022, a news of "Liu Qiangdong's transfer of equity in JD.com-related companies" rushed to the hot search.
JD Health and JD Logistics also announced on the same day that Liu Qiangdong agreed to transfer the 45% equity held by Suqian Tianning and the 45% equity held by Xi'an Jingdong to Miao Qin, vice president of Jingdong Group.
In April, Liu Qiangdong announced that he would no longer be the CEO of JD.com, and in recent years he had stepped down from a number of JD.com-related positions, and had successively withdrawn from more than 50 executives of JD.com's companies.
In an interview in the early years, Liu Qiangdong said, "If you lose control of the company, you would rather sell the company and leave." ”
After the news came out, JD.com's stock price fell sharply.
Many people are worried, is Liu Qiangdong really going to say goodbye to the Jingdong he founded?
One
There are not many real self-made big men in China, and Liu Qiangdong is one. He is a true entrepreneur from a rural background who actively gives back to his hometown.
In 1992, Liu Qiangdong participated in the college entrance examination and became the college entrance examination winner in Suqian, Jiangsu Province. With the villagers to give 500 yuan plus 76 eggs, began the road to university. Liu Qiangdong can go to Tsinghua with this score, and the reason why he chose the sociology department of Renmin University is because at that time, Liu Qiangdong wanted to be the county governor and benefit the people.
During college, Liu Qiangdong was really poor. In order to live, he began to hand out leaflets, work as a tutor, and do everything he could to make money. From his sophomore year, Liu Qiangdong taught himself computer programming. In order to teach yourself programming, you have to spend 2 hours on the bus each time, and then go up to desperately make up when others rest in the evening.
A year later, Liu Qiangdong learned to code, compiled his own program and sold it to a restaurant, earning tens of thousands of yuan.
Later, Liu Qiangdong installed computers for others and slept only a few hours a day. He was a ruthless man, and in those days, he had not yet graduated from college and miraculously earned 200,000 yuan.
Liu Qiangdong, who was restless, took the money and began his first business.
Liu Qiangdong opened a restaurant in front of the school, and in order to make the staff do their best, he moved the staff dormitory from the basement to the ground, with heating and air conditioning.
Not only that, Liu Qiangdong paid twice as much as other restaurants, and gave each person a watch of 180 pieces. The 180 pieces at that time were equivalent to 50,000 or 60,000 today.
However, the employees are not appreciative. Employees usually eat, not only eat good food, but also drink good wine; Buyers overreport in order to make money; The cashier, in order to make money, concealed the report.
As a result, Liu Qiangdong's hard-earned 200,000 yuan during college was all lost, and he also took a bunch of debt.
Later, he himself concluded that there was a problem with management.
In order to repay the debt, Liu Qiangdong began to work in a foreign company, and after paying off the debt, he began to start a second business.
In 1998, Liu Qiangdong, who had paid off his debts, rented a counter in Zhongguancun with 20,000 yuan and began to sell recorders, named "Jingdong Multimedia", which is the predecessor of Jingdong. Among them, "Jing" refers to Liu Qiangdong's girlfriend Gong Xiaojing at the time, and "Dong" refers to Liu Qiangdong. Later, Gong Xiaojing left Liu Qiangdong, who was poor and white at the time, at the suggestion of his parents.
Pictured: Liu Qiangdong's multimedia storefront at that time
At that time, there were large and small stores in Zhongguancun, and genuine products and cottages flew together, and whether consumers could buy suitable products depended on consumers' eyesight and bargaining level.
The things sold by Liu Qiangdong are all genuine licensed goods, adhere to the clear price marking, and all invoices. Slowly, the first customers were accumulated, and 3 months after opening, Liu Qiangdong hired his first employee.
At that time, Liu Qiangdong insisted on a simple concept: serve customers well, customers will become repeat customers and continue to come.
With a good reputation, Liu Qiangdong opened more than a dozen chain stores in a few years.
Sometimes, fate likes to joke and always pour a basin of cold water when you have a little achievement.
In 2003, the SARS outbreak hit Liu Qiangdong's physical stores, and the cash flow of more than a dozen stores could only last for a few months.
Therefore, Liu Qiangdong thought for a long time and decided to start moving online and closing all offline stores. At that time, Liu Qiangdong had a great interest in the Internet, often soaking on the Internet, and sometimes posting in the middle of the night.
Later, SARS passed, and Liu Qiangdong insisted on online sales and believed that online was the future. Liu Qiangdong decided to do his own independent website to sell products, and in 2004, the Jingdong multimedia website was officially launched. The website was rough in the beginning, and even the simplest firewall was not done.
At that time, a hacker left a message on Jingdong Multimedia that "Jingdong network management is a big fool", and the administrator at the time, Xin Bo, tossed and turned for 2 hours to solve the problem. On the way back, I received a message from the hacker, "Jingdong network management is still a big fool."
Later, Jingdong successfully obtained financing and became bigger and bigger. In 2008, JD.com's sales exceeded 1 billion. In 2014, JD.com successfully listed on the NASDAQ.
Two
Liu Qiangdong did not become a county magistrate and became an entrepreneur, but he did not forget the support of his fellow countrymen.
In 2015, Liu Qiangdong returned to his hometown. Out of his own pocket, he sent 10,000 yuan of red envelopes to every elderly person over the age of 60, and also put the customer service center of Jingdong in Suqian, a hometown that did not have advantages.
Jingdong customer service center in Suqian has 220,000 square meters of modern office buildings and more than 1,000 sets of staff dormitories, in addition to Jingdong customer service center, as well as Jingdong data center, Jingdong smart city and other 15 projects are located in Suqian, directly driving more than 20,000 people to work and more than 2 billion yuan of taxes.
How much influence did Liu Qiangdong have on Suqian?
Suqian's leaders commented on Liu Qiangdong this way: Jingdong is to Suqian, just like Microsoft is to Silicon Valley, and Huawei is to Shenzhen.
After the relocation of the Jingdong customer center was completed, Liu Qiangdong specially went to visit the staff dormitory, found that a dormitory had to live 4-6 people, the toilet was still a squat toilet, and he was very angry, thinking that this was the style of the black heart factory in the 80s.
Not only that, all the couriers in Jingdong are not outsourced, they must sign labor contracts and pay five insurances and one gold in full. Liu Qiangdong said, "You can't sacrifice your brothers' life-saving money after the age of 60, and it is shameful to earn this kind of money." ”
In any case, Liu Qiangdong is one of the few entrepreneurs who knows how to give back to his hometown.
Over the years, Liu Qiangdong has donated a total of 16.1 billion yuan to his hometown, and has also gained a very good reputation and reputation in the local area. What he did not expect, however, was that one day his ancestral home would be sprinkled with paint in the middle of the night.
Three
In 2014, the Internet first broke out Liu Qiangdong's love, the heroine is the "milk tea sister" Zhang Zetian.
Zhang Zetian was born into an intellectual family, and his father, Zhang Lihou, was the president of Nanjing Huistone Group and a professor at China Southern Airlines School of Economics and Management. Zhang Zetian was later sent to Tsinghua and twice refused Zhang Yimou's offer.
After Zhang Zetian and Liu Qiangdong broke out of their relationship, both of them were subjected to Internet violence. For Zhang Zetian, a popular Internet celebrity, netizens scolded her for "heart machine" and "green tea". For Liu Qiangdong, netizens said that he was "an old cow eating tender grass".
Liu Qiangdong has publicly defended Zhang Zetian many times, and also posted, "Zetian is the most simple and kind person I have ever met, and I regret that I have not been able to protect her." ”
In 2015, Zhang Zetian just graduated from Tsinghua University, and he married Liu Qiangdong with a license and officially became the "boss lady" of JD.com.
In September 2018, Liu Qiangdong was arrested in the U.S. state of Minsonida over a scandal.
JD.com's stock price fell sharply.
Now that 4 years have passed, now to sort out, I have to sigh the real purpose of the operator behind it.
From the hearing materials of Liu Qiangdong's Minnesota incident, it can be seen that the plaintiff Liu Jingyao is really not simple, not only to make Liu Qiangdong pay the price, but even to pull Jingdong into the water. She demanded that JD be tied up with the incident and that JD should be subject to "punitive damages."
Obviously, this is not what a simple little girl can say.
Therefore, the incident is not a simple derailment or forced incident at the beginning.
Liu Jingyao "lied" many times in the process, she once told the police that she was too drunk to walk, but the monitoring showed that she was not only able to walk independently that night, but even took the initiative to hold Liu Qiangdong's arm, and also made a "please" action when she got out of the elevator.
But no matter what, Liu Qiangdong's cheating in marriage is a solid fact. The most sorry thing for him should be his wife Zhang Zetian.
As a well-known entrepreneur, Liu Qiangdong's plaintiffs constantly tore at him, not only discrediting Liu Qiangdong, but also forcing him to hand over the authority of JD.com.
For Liu Qiangdong, that cocktail party was a thousand years of hatred. Over the years, the damage caused by this incident to his body and mind is obviously very huge, and it has become a heavy blow to Liu Qiangdong's "discouragement".
The purpose behind the use of this incident has been achieved to a certain extent.
After this incident, Liu Qiangdong began to withdraw from the management of JD.com one after another, and frantically cashed out.
On September 6, 2021, JD Group announced that Xu Lei, CEO of JD Retail Group, was promoted to President of JD Group.
On April 7, 2022, JD Group announced that Liu Qiangdong will no longer concurrently serve as CEO of JD Group, and Xu Lei, President of JD Group, will be promoted.
In the past three months, Liu Qiangdong has cashed out 6.6 billion yuan and is rumored to have spent 560 million yuan to buy a top luxury house in the Mediterranean.
Is it possible that Liu Qiangdong has begun to prepare for the elderly?
Liu Qiangdong said in "Chuangjingdong": "I was born to be a person at the bottom of society, I don't want to admit my fate, I don't recognize my life, this is my character." Now, the 48-year-old Liu Qiangdong has left the field in his prime and seems to have to "admit his fate".
Jingdong slowly separated from Liu Qiangdong, becoming more and more like a well-governed enterprise, with more systematic and institutionalized management, but also less humane.
JD.com is no longer a one-man company of Liu Qiangdong, and his influence is gradually decreasing.
So, after Liu Qiangdong left, is Jingdong still the original Jingdong?