In just a few days, the game "Sheep a Sheep" frequently rushed to Weibo hot search, magical background music, similar to the animated image of "Shaun the Sheep", the logical core of the "match-3" game, plus the second level that can never be passed, frequently brushing the screen on various social platforms, dominating the hot search.
Not only has its own exclusive memes, the major network bloggers are working in the whole work, and even Weibo has its own super words, this "sheep" is really "sheep and sheep proud" at present, so that players who have not passed the customs and have repeatedly lost battles have a nickname: donkey a donkey. Of course, there are people who play through the customs in various ways, and there are also people like me who have tried with the normal number and almost impossible to give up.
However, this kind of small game can only be said to be an effect, as the heat of the sheep gradually recedes, everyone wakes up and finds that, in fact, it is the scene of the overturning.
First of all, this game is completely random appearance of items, but in the end can actually appear in the dead end, it is also eye-opening, generally speaking, testing the iq of the player, but this situation is more like challenging the player's intelligence level.
Secondly, it is the problem of the stability of the game's server, which collapsed 3 times in just 2 days, and even outrageously, all the ranking pictures of each province became tombstones when a crash, and the tombstones also had nicknames and headshots.
Can this happen?
Then, there is the plagiarism incident that has been around, which is almost exactly the same as the "3tiles" gameplay, but the sheep said that if the "three in a row" gameplay is plagiarism, then there are too many such games. Of course, users naturally have their own judgments.
Finally, there is the mechanism of sheep and wool, although the game is not krypton metal, but the consumer is still contributing wool. In fact, it is not a coincidence that the sheep is on fire, and some media have found that on September 8, on the "Huge Star Map" of the creator marketing service platform under Douyin, "Sheep a Sheep" launched a talent promotion task with a budget of about 5 million yuan, "Which is a very amazing number for small games."
From this, it can be roughly inferred how many "trial" videos on Douyin are actually marketing.
Tens of thousands of videos that have been "smashed" at a large price can be brushed to more as long as one is swiped, and people surrounded by recommended algorithms will feel that "this game seems to be very hot recently.".
And when you see people recommend or complain about this game, hear "pass rate of 0.1%" and "pass the level of people IQ are more than 180" and other propaganda, people naturally arouse curiosity and challenge.
Bi Dao, a well-known popular science blogger, described the feeling when playing this game: "Human time will disappear inexplicably, human blood pressure will rise inexplicably, and humans will inexplicably willingly go to see advertisements!" ”
After playing for a few hours, the level has not been passed, and the player not only does not get a sense of achievement, but also wastes time. An ad of only 30 seconds may not seem long, but playing a few more sets will make you really feel what "time is like a shuttle".