One unfortunate piece of news is that the mobile phone market continues to decline this year.
The Chinese Academy of Information and Communications Technology released the analysis report on the operation of the domestic mobile phone market in July 2022. According to the data, the domestic market mobile phone shipments in July 2022 were 19.908 million units, down 30.6% year-on-year. From January to July 2022, the overall shipment of mobile phones in the domestic market totaled 156 million units, down 23.0% year-on-year.
This means that the domestic mobile phone market shipped nearly 30% less smartphones than the same period last year in July. This is also a huge decline in domestic mobile phone shipments following a sharp decline in the mobile phone market in March and April in the first half of the year. In addition, the data of the first seven months is basically consistent with the shipment data of the first half of the year released by the Academy of Information and Communications Technology, and the overall shipment volume is basically about 20% lower than that of the same period last year.
You know, in early July, various mobile phone manufacturers have opened a new product season in the second half of the year. Brands, including Xiaomi, have launched Snapdragon 8+ new products on a large scale in the month. But at present, these new products still do not play a sufficient role in stimulating the sales of the mobile phone market.
At present, it seems that the core reason for the sharp decline in shipments in the mobile phone market is the lack of demand in the entire market. Especially this year, the mobile phone consumer market about consumers are reluctant to change the mobile phone news has been on the hot search, it seems that everyone's enthusiasm for changing the phone has become not high, the average replacement cycle of the market has also been greatly extended.
On the one hand, the demand is cold, and the shipment volume has fallen sharply, but on the other hand, the Chinese market is facing the hot sales of apple new products. As we all know, apple's autumn new products iPhone 14 and iPhone 14 Pro series have just opened pre-sale, and Chinese consumers have shown a high degree of enthusiasm for Apple's new products.
Foreign media Appleinsider reported that the high demand for the iPhone 14 Pro and iPhone 14 Pro Max in the Chinese market led to the collapse of Apple's servers, and consumers booked more than 2 million units in 24 hours. According to domestic media reports, on the night of the iPhone 14 series opening pre-sale, the picture displayed on Apple's official website was: "Immediately good, Apple Store This update is completed, see you in a moment." "It's hard to jump to the interface of the purchase, and many consumers have not been able to buy the model they want."
In fact, a similar thing happened when Chinese consumers booked the iPhone 13 series, when the number of iPhone 13 series bookings exceeded 5 million, and Apple's servers failed to resist and immediately collapsed.
It is understood that the most popular apple round of new products is the iPhone 14 Pro Max, which costs nearly 10,000 yuan. In the Chinese market, the order distribution of the iPhone14Pro series is about 85%, and the order distribution of the iPhone14Plus is about 5%. The iPhone14Pro series has been in short supply, the official website may have to wait for more than a month to buy, and the iPhone 14 standard model and iPhone 14Plus do not have to wait for a long time, the basic release day can be delivered.
This also shows that the replacement demand in the high-end mobile phone market is still very strong, but domestic mobile phone brands still lack enough voice and dominance in the high-end market, and high-end consumers are currently most worth choosing international brands such as Apple.
It should be noted that according to the data of the Academy of Information and Communications Technology, there were 14.672 million 5G mobile phones in July, down 35.7% year-on-year, accounting for 73.7% of mobile phone shipments in the same period. From January to July 2022, 5G mobile phone shipments were 124 million units, down 17.7% year-on-year, accounting for 79.3% of mobile phone shipments in the same period.
This set of data shows that the decline in 5G mobile phone sales is more serious, exceeding the decline in shipments of the entire mobile phone market, and the proportion of 5G mobile phones in the entire market has decreased.
Considering that the current non-5G mobile phones in the entire domestic market are mainly low-end functional machine markets and Huawei, which has suffered a ban, the sales volume of the functional machine market is unlikely to fluctuate significantly, so the biggest possibility that can cause changes in non-5G mobile phones is Huawei.
This shows that after solving the problem of mobile phone supply to a certain extent, Huawei's share and sales in the entire mobile phone market are indeed slowly recovering. Although in the short term, Huawei still has no way to solve the problem of 5G restrictions, consumers have also found that 5G cannot bring absolute experience advantages after two years of use, but in other aspects, Huawei mobile phones still have strong product power.
In the context of the overall shrinkage of the entire market, Apple's hot sales and Huawei's slow recovery can still bring some enlightenment to other mobile phone brands. The creation of high-end products and the expansion of the market are by no means achieved overnight, and consumers' confidence in brands and products is the result of long-term innovation and research and development accumulation, as well as long-term brand building. In these aspects, other domestic hand brands still need to work hard.