On September 8, Apple held a fall conference as usual, this time in the form of a video, which is said to have been recorded as early as July.
After the press conference, Apple landed on the domestic news hot search list without suspense, but unlike the previous list, this year's hot search is only a few sparse.
This is not that Apple's conference has no slot point, nor is it that Apple's mobile phone is not attractive, it may be related to the rules of the domestic hot search list, and I do not want a brand to brush the hot search list.
The small number of hot searches does not affect the out-of-stock sales of Apple mobile phones. It is understood that the reservation purchase volume of iPhone 14 Pro on multiple platforms is more than 500,000, and now the order needs to wait more than 50 days to be shipped. Some netizens reported that Apple's official website in China collapsed, and they had successfully paid, but the page showed that they were paying. It is clear that the iPhone 14 Pro series has become a popular product for consumers. However, the iPhone 14 is too snubbed, and only needs to wait until the normal release date to ship. This can also be seen that many people are not interested in the iPhone 14.
It is no wonder that some netizens complained that the iPhone 14 series in addition to the iPhone 14, the others are hot.
The starting price of the iPhone 14 Pro series is about 3,000 yuan more expensive than the starting price of the iPhone 14 series, why does the expensive one sell better?
This will start from the difference between the functions and configurations of the two series of the iPhone 14.
The iPhone 14 and iPhone 14 Plus are powered by the A15 bionic chip, which is exactly the same as the iPhone 13 Pro. It used TSMC's 5nm process, which was the strongest chip in Apple's history at that time. The camera data is not much different from the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are equipped with A16 bionic chips, using TSMC's 4nm process, and the overall performance has increased by more than 40%. The main camera was upgraded to 48 MEGApixels, and the sensor size was increased by 65%.
Judging from the changes in parameters, the iPhone 14 series has not changed much, and it can be described as "new bottle of old wine". The iPhone 14 Pro series is still significantly upgraded from the previous generation.
In addition, in terms of functions, the iPhone 14 series has an additional SOS rescue function. The mobile phone comes with a car accident detection function, when the owner encounters a car accident and cannot move, he will take the initiative to call for help, which is relatively intelligent. The iPhone 14 Pro has an additional Smart Island design.
The small bangs design allows Apple designers to play with flowers, because it will appear different bangs according to different functions, which looks more agile, so it is called "Smart Island".
The emergence of Smart Island successfully masked the impact of the camera on the screen, so that the screen would look more harmonious, which became a plus.
A considerable number of consumers actually do not understand the performance and parameters of mobile phones, but the design of this smart island is a visible change to the naked eye, which is the reason why many consumers change their mobile phones.
For the design of Lingdong Island, netizens have different views. Some netizens said that they liked it and wanted it. Some netizens also scoffed at this, because this idea is not original to Apple, LG has long appeared in a similar design of Smart Island 10 years ago. Even the domestic mobile phone Glory also appeared a similar design four years ago.
Whether the design of Lingdong Island is original to Apple, netizens also have controversy, because whether it is LG or Glory, the underlying logic of the design is completely different from Lingdong Island, so it cannot be regarded as plagiarism. However, some netizens pointed out that Apple's smart island is upgraded on the basis of the original, nothing more.
In fact, whether it is the original Apple mobile phone does not seem to be very important, because Apple has indeed made a new upgrade on the basis of creativity, which is considered original, and other brands cannot receive the patent fee of Apple mobile phone. More importantly, Apple's mobile phone has become the biggest selling point because of this small highlight.
This can be seen through the pre-sale of the iPhone 14 series and the iPhone 14 Pro series. Supposedly, it was a huge victory, but it was ridiculed by Eve Jobs, the youngest daughter of Apple founder Jobs. Eve said that the iPhone 14 is the iPhone 13 with a shell.
I have to say that the rich second generation really dare to say it. This also reminds me of the scene where Wang Sicong angrily intimidated the Wanda Hotel, which also made their image more three-dimensional in the eyes of the public.
Overall, the iPhone 14 Pro series is more eye-catching than previous generations, and the addition of Smart Island will not make Apple's phone stronger and bigger, but it will make it more popular.
Recently, all kinds of media are paying attention to the decline in smartphone sales, because with the improvement of the performance of smart phones and the increase in price, many people have a longer and longer cycle of replacing mobile phones, and some mobile phones can be used for more than 4 years without caton.
In fact, another reason why people do not change their mobile phones is that there are few innovations on mobile phones, which is difficult to cause people to change their desires. Apple has triggered a rush to buy effect through a small smart island design, and this phenomenon is also worthy of the attention and learning of domestic mobile phone manufacturers.
However, we can also see Apple's careful machine, because The Spirit Island only has the iPhone 14 Pro series, and if you want to buy it, it may cost more than 3,000 yuan. This will undoubtedly greatly increase Apple's profit level, so it doesn't matter if the iPhone 14 series sells a little less!
This is the best of times, but also a worst of times, with the integration of capital thinking and innovative models, the whole world is your stage!
In the new business world, there are no eliminated industries, only eliminated products and outdated business models, and all commercial competition in the future will focus on product innovation and model innovation.
A company or a boss, if the shortage of innovation ability is doomed to lose in advance, remember that there is no innovation, where there is imagination!