Text/Yangcheng Evening News all-media reporter Gong Weifeng
During this year's 99th Charity Day, Tencent Video and Tencent Charity launched the theme public welfare activity of "Guarding the Dream of Aesthetic Education of Rural Children", raising "Little Red Flower" to send aesthetic education packages to 100 rural primary schools, and at the same time linking Tencent Video Knowledge Channel and integral public welfare donation projects to create public welfare courses and donate public welfare projects.
During the event, Tencent Video launched a number of aesthetic education theme sessions, and invited a number of artists, knowledge masters, aesthetic education practitioners, etc. to serve as knowledge public welfare officers and small red flowers to build dreams, helping the development of aesthetic education in rural schools.
99 Charity Day is a national public welfare activity jointly initiated by Tencent Charity and hundreds of public welfare organizations, enterprises and celebrities. This year's Charity Day innovatively launched the "One Flower, One Dream" public welfare innovation play, encouraging users to donate small red flowers representing public welfare and kindness, and promoting more public welfare dreams. In addition, 99 Charity Day also collected small red flowers representing public welfare and good deeds from Various products of Tencent to create the "First Online Joint Exhibition of Little Red Flowers".
In order to promote the landing of aesthetic education in rural schools, Tencent Video launched the dream of "sending aesthetic education packages to 100 rural primary schools" to raise 10 million small red flowers from users. During the event, for every 100,000 small red flowers donated by users, they can help a rural primary school to obtain a beauty education package containing paintbrushes, books and art enlightenment courses.
It is worth mentioning that Tencent Video has launched a series of knowledge columns related to aesthetic education and integral public welfare donation projects with the diversified interaction of "knowledge + public welfare". Users can obtain Little Red Flower by watching aesthetic education and public welfare videos on Tencent Video, live broadcasting, donating points, etc., to help rural primary schools build the public welfare dream of aesthetic education.
In addition, Tencent Video also tailored a special session for children on different themes such as traditional culture, art, oriental aesthetics, nature, science fiction and so on. Among them, Bailu, Song Zu'er, AndHirin Nayi Senior Artists incarnated as Little Red Flower Public Welfare Dream Builders, and guided the audience to feel the beauty of traditional culture, classic national essence, art and nature by shooting a video of aesthetic education dreams.
At the same time, Tencent Video also invited liushen Leilei, Xing Lida, Du liang reading and other knowledge experts to serve as knowledge recommendation officers to create public welfare aesthetic education courses on different topics such as paleontological culture, appreciation of traditional costumes, and improvement of music literacy.
At the event, Tencent Video also called on users to help rural aesthetic education by donating member points, which will also be converted into donations to improve the music teaching equipment of rural schools in rural areas with lagging development across the country, train rural teachers, develop interesting courses, improve the quality of music teaching, and optimize the learning experience of rural children.
Not only that, Tencent Video also invited well-known musicians such as Ayunga, Dada Band, Chen Hongyu, Xie Chunhua and other well-known musicians on the evening of September 4 to jointly create a "Dear Child" Little Red Flower Charity Concert with Tencent Public Welfare. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Image | Tencent Video
Editor-in-charge | Shao Ziheng