In the first weekend after the start of school, many post-80s "elderly people" went to see "Hidden in the Dust". "Hidden in the Dust", which was once considered to be cannon fodder in the summer file, did not expect that the staying power was too great, miraculously counterattacked, and on September 2, it topped the single-day box office list and became the dark horse of the summer file.
As of September 3, the total box office of the film exceeded 70 million yuan, and Maoyan predicted that the final box office of the film would reach 120 million yuan. At the same time, the film's Douban score has increased from 7.9 points at the time of its initial release to 8.5 points.
The movie "Hidden in the Dust" has both achieved a counterattack at the box office and word-of-mouth, and the topic of "Hidden in the Dust and Smoke" has a lot of momentum" on Weibo hot search. Why did the niche film that was not seen go viral nearly two months after its release?
The post-80s "old man" chased "Hidden in the Dust" theater schedule to extend the schedule and increase
Last weekend, the "post-80s old man" Ah Zhe walked into the theater and watched a niche film "Hidden in the Dust", "very real, very grounded" is the evaluation given by Ah Zhe after watching the movie.
"Hidden in the Dust" is a realistic theme literary and art film, which is the last dark horse of this year's summer file, and continues to break into September with the heat of the summer file. Recently, "Hidden in the Dust" announced the extension of the key and will extend the release until September 30. The Herald reporter also learned that not only have the major theaters in Xiamen increased the schedule of "Hidden in the Dust", but theaters across the country are also working hard to release it. "Seeing the crowd of fans buying tickets to watch this movie, we also asked customers curiously, and many customers said that they brushed up on platforms such as Douyin and Weibo to brush up on praise and recommendation, and then ate 'Amway' to see." Wu Xiaoting, a staff member of Xiamen China Film Star Beauty International Cinema (Robinson Store), analyzed that the high popularity of "Hidden in the Dust" may also be related to the recent release of no other new popular movies.
"Hidden in the Dust" out of the circle, many people may not have expected. On August 20, the box office of the film exceeded 20 million yuan, and director Li Ruijun agreed to "goodbye to the next part". Unexpectedly, when the director was ready to end the "business", the film began to burst into strength, "falling backwards" all the way, and the box office climbed. From August 23 to September 1, the film's single-day box office was higher than the previous day every day, ranking higher and higher in the box office list, and this continuous "reverse fall" trend is extremely rare. Until September 2, the film actually defeated the "Lone Moon" that has dominated the theater for a long time and won the single-day box office championship.
"This weekend, the proportion of our theater "Hidden in the Dust" is about 16%, and we are still very optimistic about it." Wu Xiaoting said, "In the post-epidemic era, the audience's viewing needs have changed significantly, in the past, more commercial blockbusters and main theme films monopolized the market, and now everyone's demand for watching movies is more accurate and emotional, and audiences who love to watch literary and art films may be stimulated." In addition to the key slots such as the Spring Festival stalls, we will try to arrange the films and try to 'rain and dew are all wet'. ”
Good real grounding to create "anti-consumption" images
The reason why "Hidden in the Dust" can break the circle and allow so many audiences to enter the theater for it, in fact, the most important reason is that this movie is very real and grounded, or director Li Ruijun uses the lens to tell a "Chinese story" that moves the audience.
The emotions of each other, the acting skills of ordinary people without Mannerism, the optimism spirit of healing "spiritual intriguation", the spirit of suffering, the popular plot, the calm perspective of the protagonist... "Planting" a movie like planting crops, using the entire spring, summer, autumn and winter for nearly a year to shoot the farming scenes in the film, so "Hidden in the Dust" has so much delicacy and reality. All of this constitutes the spiritual code for "Hidden in the Dust" to enter the public's vision.
I saw "Into the Dust" completely, and I was very impressed. For more than two hours, I slowly stared with Li Ruijun's lens at the day-to-day labor of Youtie and Guiying in the northwest countryside, how they silently foamed at each other, and how their bodies gradually aged on the land. I don't have any experience with rural life, but I feel that Hidden in the Dust and Smoke's depiction of rural life in the Northwest is real enough and powerful because of the truth.
Such a seemingly bland and even boring movie, in fact, is "radical" in its bones, choosing the design of "anti-plot" and "anti-hero", slow movement of the mirror, the protagonist who is not concerned, and creates an "anti-consumption" image. (My family lives on the high slope of loess)
The role of Ma Youtie is like "grown up in the movie"
Cao Guiying often has it, while Ma Youtie does not often have it, and this role is like "growing out of the movie". The story of "Hidden in the Dust and Smoke" takes place and the filming place are in director Li Ruijun's hometown of Zhangye Gaotai Huaqiangzi Village in Gansu Province. Wu Renlin, the actor of the male protagonist in the film, turned out to be Li Ruijun's uncle, an authentic farmer, who went home to work in the field the day after attending the premiere of the movie.
It is the story of a woman, a man and a donkey, in the midst of the four seasons, taking place on the land. The shooting was completed in 10 months, in line with the natural laws of spring ploughing and autumn harvest of crops. It depicts the reality of the lives of the working people at the bottom, and also expresses the love of nature and the land, and is full of praise for human virtues. The simple story, sincere performance, the scheduling of the camera, and the aesthetic beauty of the picture have all together made the film "Hidden in the Dust".
I am an "old man" after the 80s, until last Friday to see "Hidden in the Dust", the degree of completion is too high, far higher than the expected value, the whole story is like a farming poem, people without rural production and life experience is difficult to make such a meticulous film. "Cultivating, irrigating, harvesting, threshing, building houses all year round, the northwest land is fresh and natural and full of simple poetry..." (Azhe)
Herald reporter Cui Xiaoxu Zeng Yushan