On September 1st, the 7th "Colorful World" with the theme of "Cultural Interweaving, Civilization Integration, Happiness and Silk Road" - the "Belt and Road" National Characteristic Cultural Exhibition Activity opened in Hall 2 of the 2022 China International Fair for Trade in Services Cultural Tourism Service Exhibition Area in Shougang Park.
This year's "Colorful World" event was hosted by the Information Office of the Beijing Municipal People's Government, and hosted by the International Online of the Central Radio and Television Corporation and the Beijing Performing Arts Group, and the event was strongly supported by the Foreign Affairs Office of the Beijing Municipal People's Government. Present at the event were Li Zhihui, deputy director and first-level inspector of the Foreign Promotion Bureau of the Central Propaganda Department; Liu Yutong, counselor of the Information Department of the Ministry of Foreign Affairs; Xu Hejian, deputy director of the Propaganda Department of the Beijing Municipal CPC Committee and director of the Information Office of the Beijing Municipal People's Government; Fan Jianping, president of the International Online of the Central Radio and Television Corporation; Wang Jue, general manager of the Beijing Performing Arts Group; Dong Ning, deputy general manager; Zhao Ningkang, second-level inspector of the United Front Work Department of the Municipal CPC Committee; Wang Yanxia, vice president and first-level inspector of the Municipal Association for Friendship with Foreign Countries; Li Jian, deputy secretary of the Youth League Municipal Committee; and leaders of the Foreign Affairs Office of the Municipal Government.
Ambassador of the Lao People's Democratic Republic to China Kampao Ntawan, Ambassador of the Syrian Arab Republic to China Mohammed Hassane Haddam, Ambassador of the Republic of Trinidad and Tobago to China Liu Na, Chargé d'affaires a.i. of the Embassy of the Republic of Azerbaijan in China Huhinov Ayyar, Deputy Director of the Embassy of Mongolia in China Meng Hetushige, Chargé d'affaires of the Hashemite Kingdom of Jordan in China Mohammed Mahaddin, Chargé d'affaires a.i. of the Embassy of the Republic of Togo in China Jabo, Chargé d'affaires a.i. of the Embassy of the Republic of Malta in China, Cheng Zhiliang, Deputy Secretary-General of the World Internet Conference, representatives of the China-ASEAN Center, UNESCO International Center for Creativity and Sustainable Development, world theatre alliance and other embassies of 28 countries along the "Belt and Road" and 4 international organizations attended the opening event.
Xu Hejian, deputy director of the Propaganda Department of the Beijing Municipal Party Committee and director of the Information Office of the Beijing Municipal People's Government, delivered a speech
At the opening ceremony, Xu Hejian, deputy director of the Propaganda Department of the Beijing Municipal Party Committee and director of the Information Office of the Beijing Municipal People's Government, delivered a speech. He expressed warm congratulations on the opening of the event and expressed his heartfelt welcome to all guests and friends from all over the world. Xu Hejian pointed out: "As an exhibition area with the richest international elements at the service trade fair, the 'Colorful World' event is committed to creating a cultural exchange platform of 'each beauty and beauty and the United States', where the characteristic cultures of countries along the 'Belt and Road' are displayed, exchanged and collided." The century-old Shougang factory is taking advantage of the opportunities brought by the holding of the service trade fair and the Beijing Winter Olympics to accelerate transformation and upgrading. The change in Shougang Park is also a microcosm of Beijing's use of the opportunity of the Double Olympic Games to comprehensively promote the green transformation of the city, develop the digital economy, and strengthen service trade. Just as the theme of this year's 'Colorful World' event: 'Silk Road of Happiness and Harmony of Cultures and Civilizations', I hope that we can work together to create a better life in Beijing, an ancient and modern, open and inclusive city, share the development opportunities of the 'Belt and Road', and paint a brilliant picture of 'We are together, it is the colorful world'. We firmly believe that the bridge of practicing civilization exchanges and mutual learning and promoting the harmonious coexistence of diverse civilizations built by the 'Colorful World' will connect the dreams of the people of the 'Belt and Road' to pursue a better life, and jointly inject new impetus into global prosperity and development." ”
Fan Jianping, President of CCTV International Online, delivered a speech
Fan Jianping, president of CCTV International Online, said in his speech that the "Colorful World", which has been successfully held for six sessions, not only undertakes the mission of dialogue among civilizations, but also becomes an important platform for the display and exchange and interaction of national characteristics and cultures along the "Belt and Road", and has become an emotional link to enhance mutual understanding among the people of all countries and promote the integration and mutual learning of different civilizations. The theme of this year's "Colorful World" event is "Cultural Interweaving, Civilization Integration, and Happiness Silk Road". Through colorful cultural promotion, exhibition displays, literary and artistic performances, as well as rich and interesting online and offline activities such as exhibition punching cards and e-commerce live broadcasts, we will, as always, build a bridge for the people's hearts and minds of countries along the "Belt and Road", and build a platform for "each of them to be beautiful and beautiful".
Issue certificates on-site
At the opening ceremony, Xu Hejian and Fan Jianping jointly presented the certificate of participation in the 7th "Colorful World" - "National Characteristic Cultural Exhibition Activities along the Belt and Road" to the representatives of the embassies and international organizations participating in the exhibition. Xu Hejian and Wang Jue, general manager of Beijing Performing Arts Group, also presented two books to the delegates, "Beijing Famous Objects" and "Xiqu Beijing", which not only promoted Beijing culture, but also enhanced the understanding of Beijing culture in countries along the "Belt and Road".
Ambassador Liu Na (center) of the Embassy of the Republic of Trinidad and Tobago in China introduced the country's characteristic culture
In the special "Shining Silk Road" Ambassador Culture Sharing Session, Ambassador of the Syrian Arab Republic to China Mu Hassany Haddam, Ambassador of the Republic of Trinidad and Tobago to China Liu Na, Chargé d'affaires of the Embassy of the Republic of Malta in China Gao Ji'en, Deputy Director of the Mongolian Embassy in China Meng and Tuchig respectively introduced the culture, tourism resources and folk customs of their respective countries to the guests and audiences, narrowing the distance between them. At the event, the Embassy of the Republic of Cuba in China brought special dances, the Embassy of the Republic of Trinidad and Tobago in China sang national songs, and the Embassy of the Kingdom of Thailand in China performed Dai dances... Friends from all over the world presented their own unique performances.
The participants took a group photo to commemorate the occasion
Finally, the guests from all parties participating in the event jointly pulled the ceremonial cauldron to open the curtain for the 7th "Colorful World" - "National Cultural Display Activities along the Belt and Road".
Thai dance performance
As an important part of the cultural tourism sector of the 2022 Service Trade Fair, this year's "Colorful World" event deeply excavated the connotation and extension of the characteristic culture of the countries along the "Belt and Road", invited Beijing Performing Arts Group to join in, and through a series of online and offline interactive exchange activities such as special literary and artistic performances, exhibition displays, exhibition punch cards, product promotion, e-commerce live broadcasts, etc., to dedicate a cultural feast with strong cultural atmosphere and international characteristics, and build a bridge between the people and the people of the countries along the "Belt and Road". This year's "Colorful World" event presents four highlights, such as promoting communication with cultural promotion, promoting understanding with exhibitions, promoting exchanges with interactive activities, and promoting integration with literary and artistic performances.
"International Selection" e-commerce live broadcast room
The first is to promote dissemination with cultural promotion. This year's "Colorful World" event provided an online publicity and promotion platform for the embassies of participating countries in China, and for the first time set up an "international selection" e-commerce live broadcast room for the characteristic cultural products of countries along the "Belt and Road", taking advantage of the advantages of fast transmission speed, wide audience, strong interactivity and intuitive communication form in the live broadcast room, expanding the influence of the event and promoting the cultural dissemination and mutual learning of civilizations in countries along the "Belt and Road". During the event, the live broadcast room carefully built a "national field" link, and arranged daily diplomats and business leaders of countries along the "Belt and Road" to "bring goods live", introduce the cultural and tourism resources and characteristic products of their respective countries, recommend the wonderful highlights of the cultural display areas of various countries, and interact with online netizens to answer questions and answers to promote cultural trade exchanges between countries.
Alpaca dolls in Peru
The second is to promote understanding through exhibition display. This year's "Colorful World" activity further increases the number of participating embassies, expands the scale of activities, attracts the participation of various international organizations, embassies and international organizations in China carefully arrange booth venues, carry out distinctive cultural displays, including landscape pictures, handicrafts, clothing and musical instruments, etc., so that the audience can experience exotic customs on the spot and promote the understanding of the customs and customs of countries along the "Belt and Road". In the exhibition area, The characteristic products such as Peruvian alpaca dolls, Togolese handicrafts, leather and jewelry, and Fiji handicrafts are the epitome of the development of industries, cultures and handicrafts in various countries, providing exhibitors with a unique perspective on the civilization of countries along the "Belt and Road".
The third is to promote exchanges through interactive activities. This year's "Colorful World" event pays more attention to cultural exchanges between the event site and outside the venue, between the participating countries, and between the exhibitors and visitors, so as to enhance the interactivity and participation of the event. While promoting their products, the embassies of the participating countries arranged a variety of interactive games to attract audiences and foreign Internet celebrities to visit the pavilion and share the special cultural activities of the exhibition area on social media platforms. Exhibitors can receive a limited number of "Colorful World" passport books at the entrance of the exhibition area with the amount of praise, with the passport book in the exhibition area for punching and stamping, the audience who completed the punch card of all booths can also receive the "Silk Road Lucky Bag" for free, which contains various special gifts provided by the participating countries. The "Silk Road Post Office" was also set up in the exhibition area to provide the audience with special postcards from countries along the Silk Road, attracting exhibitors and visitors in the exhibition area to express their good wishes to the people of the countries along the "Belt and Road" on the postcards.
The scene of the event
The fourth is to promote integration with literary and artistic performances. This year's "Colorful World" event relies on literary and artistic performances to promote the exchange and integration of ethnic cultures and folk customs between China and other countries along the "Belt and Road". At the opening ceremony of the event, the "Belt and Road" characteristic cultural performance "Silk Road Camel Bell" used music to present the charm of the countries along the ancient Silk Road, witnessing the long history of the Silk Road and the friendly exchanges between the peoples of all countries; Pakistan, Trinidad and Tobago, Thailand, Cuba and other participating countries presented unique song and dance performances, breaking the boundaries of language and enhancing people-to-people exchanges and mutual learning among countries along the "Belt and Road".
The daily performances are specially formulated by Beijing Performing Arts Group, launching the "Colorful Beijing Rhyme" literary and artistic exhibition, bringing together the China Acrobatic Troupe, China Critics Theatre, China Puppet Art Theatre, Beijing Opera and Dance Theater, Beijing Chinese Orchestra, Beijing Hebei Wuzi Theater and other literary and art theater troupes, arranging 3 performance periods every day, bringing a total of 12 professional performances that integrate classic works and popular elements, such as the song "My Sun", "Yingshan Hong", the folk music performance "Golden Snake Crazy Dance", the commentary "Flowers as Media", "Qiankun Bag", Hebei Zizi " Nearly 30 wonderful programs with international content and traditional cultural charm, such as "War Horse Chao", "Selling Water", "Dragon Ball Ball Ball Skills", "Single Empty Bamboo", puppet drama "Turtle and Crane", "Elephant Coming", etc., promote the people-to-people and cultural integration of countries along the "Belt and Road" with literary and artistic programs.
Executive Producer: Zhang Jicang
Editor-in-Chief: Jin Jin
Review: Yin Hongyan
EDIT: Bit Tree
Source: CCTV International Online
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