1, from Longguang Jian'an to 100 billion housing enterprises
The Chaoshan area is a place where real estate tycoons are abundant.
Zhu Mengyi of Hopson, Zhou Zerong of QiaoXin Group, Guo Brothers of Kaisa, Huang Guangmiao of Zhongzhou Group and other real estate tycoons are all from the Chaoshan region. Ji Haipeng, the founder of Longguang Group, is also one of the many Chaoshan real estate tycoons.
Ji Haipeng was born in a place called Guandai in Longhu, Shantou. In 1993, at the age of 28, Ji Haipeng began operating medical and building materials and won his first pot of gold.
In 1996, the real estate industry emerged. Ji Haipeng established Longguang Jian'an Company and began the road of real estate development. In 2000, Ji Haipeng devoted himself to the transformation of the urban village by relying on his connections and developed the Golden Jubilee Garden Project. This 776-acre urban village project has made Longguang famous in one fell swoop and become a well-known housing enterprise in Shantou.
It is said that the sales of the Golden Jubilee Garden project accounted for nearly half of the Shantou property market that year.
The urban village project is the most difficult to deal with local indigenous people and government departments. Being able to complete the demolition in a short period of time, obtain land to successful project approval, Ji Haipeng's political and business relations are very good.
In 2003, Longguang began to expand out of the Chaoshan region and carry out nationwide expansion.
After Longguang came to Shenzhen, he first bid for 286 million yuan to get the King of Shenzhen Bao'an Center, and Longguang became famous because of it.
In 2004, Longguang won the land plot of Tianhu Lidu in Foshan for 681 million yuan, which aroused people's attention.
From 2006 to 2007, Longguang Jian'an continued to attack from all sides, winning a plot of land covering an area of 586 acres in Nanning, Guangxi, for 530 million yuan, setting a record for the total price of land in Nanning at that time; then, it frantically acquired land in Guangzhou, Huizhou, Zhuhai and other regions, with a layout spanning Guangdong and Guangxi, and constantly took land in a big way, making Longguang's reputation greatly enhanced.
In December 2008, Longguang Jian'an officially changed its name to Longguang Real Estate.
In 2011, Longguang Real Estate headquarters settled in Shenzhen, and in the same year, it entered the list of China's top 100 real estate companies.
2. High-profile land king harvester, low-key Ji Haipeng
There is an old Chinese saying, "Be low-key and do things in a high-profile manner." This sentence is the most appropriate to describe Ji Haipeng.
In 2014, the entire Shenzhen only supplied one residential land, and was finally grabbed by Longguang Real Estate with a premium rate of 4.68 billion yuan and 83%.
In September 2015, Longguang Real Estate won the Longhua Hongshan commercial land plot at a price of 11.25 billion yuan, setting a record for the total price of Longhua.
In June 2016, Longguang Real Estate cut off 14.06 billion yuan of commercial and residential land in Shenzhen's Guangming District, refreshing the national total price of land king record, known as Longguang "Shenzhen Land King Manufacturing Machine".
In 2017, Longguang Properties went out of the mainland and joined hands with KWG Pacific to beat 13 real estate companies to win a large residential plot in Ap Lei Chau in Hong Kong with a total price of HK$16.855 billion, breaking the record of total land price in Hong Kong in the past 20 years
In June 2019, at the famous "epic soil auction" in Shenzhen, after 160 rounds of bidding and 70 minutes of competition, Longguang Real Estate won the Longhua homestead with a total price of 6.585 billion yuan.
Shenzhen Diwang manufacturing machine, really deserved.
In 2020, Longguang Real Estate became a member of the 100 billion real estate enterprises with sales of 120.69 billion.
3, real estate princess Ji Kaiting, married to the rural "poor boy"
In the circle of the second generation of real estate, in addition to the national husband, there is no shortage of real estate princesses.
Ji Kaiting is a real estate princess, she is the only daughter of Ji Haipeng and the only heir of Longguang Group.
It is said that the prototype of Qu Xiaoxiu in the TV series "Ode to Joy" is Ji Kaiting.
Born in 1989, Ji Kaiting graduated from the University of London in 2011 with a double bachelor's degree in economics and finance, and after returning to China, she entered her father's company.
Two years later, Ji Haipeng felt that his daughter had almost exercised, so he transferred 85% of the shares in Longguang Real Estate to his daughter.
In 2013, Longguang Real Estate was packaged into Longguang Group and successfully listed in Hong Kong. With a net worth of 8 billion yuan, 24-year-old Ji Kaiting squeezed into the Following Year's Forbes list, becoming the youngest second generation of the world's richest people.
In 2019, with a net worth of 50 billion, she landed on the sixth position in the "Hurun Women Entrepreneurs List", when she was only 30 years old.
Such a beautiful president, there must be many suitors behind him, but he chose to marry a "poor boy" who was 5 years younger than himself and spend the rest of his life together.
It is said that during a corporate cooperation, Ji Kaiting met Yao Shangkun, who was already a successful entrepreneur at that time, but his capital was far from enough to be Ji Kaiting, who was the executive director of Longguang Real Estate.
Yao Shangkun was born in 1995 in a poor small village in Zhijiang, Hunan Province, because of his poor family, he did not even finish junior high school, and at the age of 13, he gave up school to do business, and worked hard in society.
Ji Kaiting is usually very low-key, and there are few reports about her on the Internet. Although they have a net worth of 50 billion, their marriage is not known to the outside world, and the two have never been made public. Only occasionally, gossip came out and made people relish it.
4. After the thunderstorm, the big guy folded his sword, and the "thousand gold" ran away?
After the real estate market declines, the era dividend is no longer there, and Longguang, as the "land king harvester", is being "regurgitated" by the plots auctioned at high prices in the past.
At the beginning of this year, the rating agencies downgraded Longguang in three months, placing it on the negative rating watch list.
On March 17 this year, Longguang held a earnest discussion meeting. At the meeting, CEO Lai Zhuobin explained Longguang's dilemma: "Most of the company's projects have been financed, the land has been mortgaged, and the equity has also been pledged. We have also communicated with various project financial institutions, and most of them have no way to move. ”
Ji Kaiting, who has served on the board of directors of Longguang Group for more than 10 years, quickly left the board of directors and replaced by Xiao Xulai as the authorized representative of the group.
At this time, Ji Haipeng took the initiative to stand up and said: He will not lie flat, nor will he owe debts and not pay them, and strive to save himself.
At the same time, Longguang began a series of "selling and selling", selling out properties including Longguang Industry, Longguang Decoration Management, Longzhen Property and Longzun Property, and sold off a number of projects under construction in Shantou.
On the night of August 7, Longguang announced that it would suspend the payment of interest on five overseas DOLLAR senior notes due, totaling US$1.6 billion (10.818 billion yuan).
Note that these 5 U.S. dollar bonds default, are not due dollar bonds, but the interest can not be paid.
These debts may be just the tip of the iceberg, and a large number of off-balance sheet debts have been overwhelmed.
Dragon light after the thunderstorm
Before the company went public, Ji Haipeng gradually transferred his shares to his daughter Ji Kaiting's name, and then to a trust, which is the way most rich people use.
In addition, Ji Haipeng also did one thing, transferring the nationality of his daughter Ji Kaiting to a small country in the Americas, St. Kitts, where Ji Kaiting was also the richest man for several years.
Holding shares through family overseas trusts is not subject to the laws of the host country, which can not only avoid taxes, circulate quickly, and make it easy to liquidate, but also bypass the privacyless declaration system of listed companies.
Therefore, in today's Longguang Group, in addition to Ji Kaiting, who has a clean resume, his father Ji Haipeng, his uncle Ji Jiande and other relatives are difficult to find clear information, and these rich people will always find ways to preserve their information and wealth.
Ji Haipeng also confidently said last year: "Longguangneng is one of the private housing enterprises that laughed to the end."
Looking at it now, he couldn't laugh anymore.