The core point of view
· Do you want to buy a product with creative packaging?
Packaging should also be sustainable!
A good, creative packaging can give the product a new connotation, interesting outer packaging can make the product stand out in many brands, attract the attention of consumers, the Children's Research Institute Club took stock of the innovative design on the packaging, see if these novel designs, can we bring some inspiration to the design of maternal and infant products after that!
The outer packaging uses skeletonization to create a freshness
The outer packaging uses hollowing to directly display the food inside, and the food and the outer packaging are cleverly combined to create a new scene, making the rigid packaging more creative and vivid.
Beehive Honey Squares
The new grain packaging, designed by Lacy Kuhn of the United States, strives to stand out from the competition and stands in stark contrast to the standard grain box approach.
This grain packaging is very different from the standard grain bags/boxes, but stands out from the competition for design. In addition to the silly and cute bear image on the packaging, the simple and stylish style of packaging, the bright yellow color is also very pleasing.
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The stupid bear has a surprisingly large mouth, through which the food in the box can be clearly seen. Does the grain that big bears love to eat also attract the attention of children?
Pchak dried fruits and nuts
Armenian company Backbone Branding designed nuts and dried fruits when the outer packaging uses a hand-painted tree with windows, you can see the dried fruits inside, see this cool packaging, do you want to buy it?
The outer packaging adopts a three-dimensional and unique shape
The outer packaging is made into a three-dimensional and vivid animal and fruit shape
Blessed fish
As a Marker Awards 2020 product design entry: Lucky Fish Snack, this Lucky Fish Snack has selected the two roles of koi and puffer fish, and the creativity of the outer packaging makes dried fish snacks more interesting, more meaningful, warmer, more practical, and memorable.
In China, the koi symbolizes wealth, auspiciousness and well-being; The image of the puffer fish is very pleasing, it will bulge up when it is angry, and the appearance of the puffer is really cute, which makes people very happy to see. The color mainly adopts red and yellow, two colors with high saturation and high recognition, which makes the image of puffer fish and koi more prominent and eye-catching.
Considering that after eating the dried fish, the carefully designed packaging may be discarded, and there is also a little thought at the bottom of the package, with a small light bulb switch, and the empty packaging becomes a small fish lamp that comes alive. No matter at any time of the season, warm lighting can bring a touch of warmth, thus bringing consumers both physical and psychological pleasure. After making a small lantern, decorating the home, or taking it out to play, adds more added value to the packaging.
Bird-shaped packaging
It's also a design that uses brains on the opening of the package. The outer packaging opening is made into the shape of the mouth of birds such as parrots and woodpeckers, and when the grain is poured out, it is as if the woodpecker is eating small bugs, which is vivid and interesting, so that the children like the scene of this action, so that the food packaging is no longer a boring package, but a toy that can interact with children. Irregular openings resemble the mouths of parrots, crocodiles and elephants, opening the mouths of the animals and the grain snacks come out.
Pistachios pistachio packaging
Designed by American designer Maija Rozenfelde, the packaging was also the winner of the 2014 Red Dot Award.
The shape of the outer package is a huge pistachio, which echoes the pistachio inside the package, and opening the box is like peeling off a pistachio. After eating, you can also close it perfectly to preserve the freshness of the food.
The outer packaging contrasts strongly with the color of the inner food
The color and design of the outer packaging and the color and shape of the inner food can be organically combined, and at the moment of opening the packaging, the outer packaging and the inner food form a new picture and add new interest.
Green Rebels United Chocolate Concept Packaging
Choco Concept by SGK Anthem: Green Rebels United is a traceable and sustainable chocolate concept packaging design. The entire product packaging is made of cardboard, using high-contrast colors to help attract consumers to join the environmental action, and the chocolate bar is designed in the shape of a footprint, printed with a cocoa bean pattern and slogan, which is consistent with the visual effect of the outer packaging. Usually children's chocolate can also use this kind of packaging, with the chocolate color contrast packaging, chocolate can be made into an interesting shape, so cool packaging of chocolate will make people shine, want to have the urge to buy it?
Innovative materials are used for the outer packaging
The outer packaging uses some innovative and unconventional materials, but the original packaging associated with the food inside the packaging makes the food feel like a return to basics and improves the grade of food.
RICEMAN rice packaging
The rice bag, designed by the Armenian design agency Backbone Branding, is unique. The agency is also the designer of the above "Pchak Dried Fruits and Nuts". This agency is the first team in Pentawards' history to be awarded "Design Agency of the Year" for two consecutive years (2019-2020).
Whoever said rice could only fit in regular plastic bags or urea bags, RICEMAN put rice in doll cloth bags. RICEMAN selected 2 different sizes of bags to simply indicate the type of rice it contained: short-grain rice in small bags and long-grain rice in high bags.
RICEMAN's packaging is not only full of cute expressions that people can't help but also be functional. The carton lid is designed in the shape of a traditional conical hat of Asian farmers, and the hat is taken off, and the tapered hat is a measuring cup that can measure rice, which is convenient for consumers and measures rice. At the same time, the image of the rice bag, like the hard-working peasant uncle, also has the deep meaning of paying tribute to the laborers behind the rice products. The whole package is cute and fun, cute, and after the rice is eaten, the rice bag can be left with other items, which is very ornamental and practical.
Bee My Honey Honey Concept Packaging
Bee My Honey is a work designed by Lang Wei Jin. The packaging uses recyclable hemp rope in a circle around the bottle body as protection, while the rough hemp rope simulates the texture and shape of the hive to highlight the shelf expression, and the novel hemp rope material that returns to the basics gives consumers a sense of returning to nature and enhances consumers' desire to buy.
Food is combined with other activities to create something new
Food can be changed through packaging, combined with other new activities, when eating, as if doing another interesting activity, creating a new pleasure for the ordinary process of eating.
Coloreat jam
Coloreat Jam is a creative new packaging of jam designed by Backbone Branding. It is also the winner of the Marking Awards 2020 Global TOP41 Food Packaging Design.
Jam is one of the most important ingredients in a traditional Western breakfast, and Backbone Branding consumes it in a new, out-of-the-box way. Kids love to play the most, backbone Branding turns the ordinary single process of eating jam into an interactive activity. Combining eating jam and painting, the concept of packaging was constructed according to the painter's color palette. Each package, there are five small jars, each size of which is the recommended amount of sugar in the daily jam intake for children. These delicious jams are like colorful paints, allowing the imagination of these little artists to run wild on a canvas made of toast and a spoon used as a paintbrush. Eating jam turned into a fun interactive activity.