On the left side of the hall of the Party and Group Service Center on Xinfeng Street in Shuidong Street, a conspicuous poster is erected, clearly showing the function of the "Nanyue Home Economics" grassroots service station. Next to it is a consultation desk with a register of skills training for domestic service personnel, the latest page of which has been filled with information about seven or eight people, and the remarks column reads "elderly care", or "mother and baby".
"Generally, when there are ten people registered, we organize free domestic service skills training." Hengtai Health (Guangzhou) Science and Technology Service Co., Ltd. Maoming Branch (hereinafter referred to as "Hengtai Health") is currently responsible for the operation of 4 "South Yue Home Economics" grassroots service stations in Dianbai, the company's general manager Li Peiyi told reporters that the functions of the "South Yue Home Economics" grassroots service stations in Xinfeng Street are relatively perfect, and the applicants of the 4 service stations will coordinate to Xinfeng Street for training.
On August 12, 2021, under the promotion of the Dianbai District Human Resources and Social Security Bureau, Maoming's first "Nanyue Home Economics" grassroots service demonstration station was inaugurated in the Xinfeng Street community, and subsequently, the grassroots service stations in Xinhu, Haibin and Guanhai communities were also established. As of the end of June this year, the four service stations have completed a total of 627 training trips, 151 employment referrals, 165 elderly care services and 398 medical care services.
"One old and one young" affects hundreds of millions of families. "Nanyue Home Economics" not only meets the needs of the elderly, but also devotes itself to the upbringing and cultivation of children. The construction of grass-roots service stations is a specific action of Dianbai in response to Guangdong Province's promotion of the "South Guangdong Home Economics" project into the community. Wu Fenglian, director of the Employment Promotion Unit of the Dianbai District Human Resources and Social Security Bureau, revealed that this year will build 5 grass-roots service stations such as renmin street communities and chengdong communities, deeply promote the "home economics + community" model, and bring domestic service and home economics employment training to the door of the community masses.
So, how to demonstrate and promote the construction of grass-roots service stations? What kind of mentality do people have when they walk into the service station? Coming out of the station, what choices do they face?
On August 30, the second page of the "Southern Daily Electric White Window" reported on the second page.
"The fight is gone, and I am not afraid of not getting paid"
In August 2019, Guangdong Province officially launched the "Southern Guangdong Home Economics" project in Maoming. In recent years, the province has vigorously implemented the four key projects of mother and baby, home, pension and medical care, alleviating the urgent needs of "one old and one child" for domestic services, and helping many groups to significantly increase their income through the "Nanyue Home Economics" project.
In order to further enhance the development of the domestic industry and meet the diversified domestic service needs of families, in 2021, Guangdong will further promote the construction of the "South Guangdong Home Economics" home economics grass-roots service demonstration station, service supermarket and industrial park. In August of the same year, the Dianbai District Human Resources and Social Security Bureau took the lead in exploring the establishment and operation of Maoming's first "Nanyue Home Economics" grassroots service station in the Xinfeng Street community.
According to the requirements of the work plan, the demonstration station needs to have a variety of functions such as domestic service, skills training, employment promotion, mediation and rights protection. Dianbai implements the convenient model of "housekeeping + community", takes hengtai health (Maoming), a domestic service enterprise, as the main body of operation, and comprehensively builds a "Nanyue home economics" grassroots service demonstration station that integrates the functions of "service + training + employment + mediation", so as to realize the coverage of domestic service outlets in the community and create a 15-minute domestic service circle.
Xinfeng Street community "Nanyue Home Economics" grassroots service station consultation desk, staff to receive visiting residents. Photo by Zou Xiangliang
Why was the first "Nanyue Home Economics" grassroots service demonstration station in Maoming City chosen in xinfeng Street community? Wen Jiezhang, secretary of the party committee and director of the neighborhood committee of the Xinfeng Street Community Party and Mass Service Center, explained that before 2019, the domestic service industry was one of the three major industries of Xinfeng Street, and there were nearly twenty domestic service stores in the whole community, large and small, so there was a saying in Shuidong that "if you find someone to see your children, you will go to Xinfeng Street". However, it is also a fact that the market is mixed, the store is not standardized, and customers cannot buy satisfactory services.
In 2019, after Guangdong launched the "Nanyue Home Economics" project, multiple departments such as police stations, market supervision, and health and health jointly rectified the housekeeping industry in Xinfeng Street, and some stores were closed. Combined with the actual situation of the community, the Dianbai District Human Resources and Social Security Bureau has also introduced a series of standardized management measures. "Now this industry has a lot of norms, especially after the establishment of grass-roots service stations, providing more formal operation skills training." Wen Jiezhang said.
Cui Yongchao, a domestic worker from Sichuan, has been engaged in nursing in Dianbai for 15 years. According to Cui Yongchao's recollection, in the past, the industry was not standardized, the employer dragged tens of thousands of yuan of wages and did not give, and the old man was dragged into bad debts after his death. There are also situations in which employed people compete with each other when receiving orders, and fight in hospitals. "Now I can't see the fights, and I don't have to worry that I won't get paid when I work." Cui Yongchao sighed that since the implementation of the "Nanyue Home Economics" project, the industry has become more and more standardized, joining domestic enterprises, with the guarantee of the platform, you can often participate in skills training, and the salary is stable.
Xinfeng Street community "Nanyue Home Economics" grassroots service station training teaching aids, the picture shows baby dolls. Photo by Zou Xiangliang
It is worth noting that in order to standardize the orderly development of the industry and protect the due rights and interests of all parties, the "Nanyue Home Economics" grassroots service station regards mediation and rights protection as one of the four main functions, and provides rights protection support for domestic service personnel and domestic consumers in the jurisdiction through various coordination methods such as communities, industry associations, social workers, and legal aid.
"This is also one of the reasons for setting up grassroots service stations in community party and mass service centers, and resources can be rationally utilized." Li Peiyi explained that mediation and rights protection have clearly defined the protection of the rights and interests between workers and consumers, and the community is equipped with resources such as social workers and lawyers who provide legal aid, which can be fully allocated to provide support for the orderly development of the industry.
"When you come, you can learn for free, and if you learn well, you can also recommend employment"
Free of charge, is the most important reason why most people go to the "Nanyue Home Economics" grassroots service station to receive training.
Cui Jianmei, a sophomore in Jiangmen, returned to his home in Dianbaishui East Street during the winter vacation of 2022, and accidentally saw volunteers in the community sending leaflets to publicize domestic service skills training, thinking that the skills were not pressurized, so he decided to "take a look".
Before and after 6 days of maternal and child care skills training, Cui Jianmei's biggest feeling is that there are many details. "I used to think that taking care of a baby was just a hug and a back, but I didn't expect that the requirements were quite numerous." During the training, the trainers used baby puppet teaching aids to demonstrate practical actions such as infant bathing, diaper changing, and feeding, and the rigorous details of the process refreshed Cui Jianmei's cognition.
Staff street to promote "Nanyue home economics" skills training.
In contrast, Cai Shaomei signed up for the training of "Nanyue Home Economics" with a clearer purpose: there is an elderly person in the family who needs to be cared for, and the daughter-in-law is about to give birth, and she wants to really learn some professional knowledge of elderly and baby care.
"Because I was too busy, I didn't finish the course." Cai Shaomei told reporters that she went intermittently for a month and had already learned the knowledge of baby-rearing, elderly care, and housekeeping.
As a grandmother-to-be, Cai Shaomei has already had experience in childcare, but she also bluntly said that she corrected a lot of knowledge misunderstandings in the training. For example, in the past, when she bathed a child, she directly picked it up and wiped herself, and did not wrap the baby's body tightly with a bath towel, which could easily lead to illness.
"Now I have to take care of the elderly in the family, and if I am not so busy after that, I will consider finding a related job to do." Cai Shaomei said.
"After training, it's not necessarily employment, they also want to master a little more knowledge on their own." Li Peiyi told reporters that whether it is the company's employees or the residents of the community, as long as they sign up for training, we will let them learn for free. After the training, if the trainees have employment needs, they can also register information directly in Hengtai Health (Maoming), and after going through the corresponding procedures, personal job search information will be recommended on the service platform for domestic consumers to contact and purchase services.
At the "Nanyue Home Economics" skills training site, the trainees studied in a circle.
Li Caimei, who was just in her early 30s, also joined the housekeeping industry not long ago, and she is considered to be the younger one in the electric white housekeeping industry. Before, she was just a housewife, caring for children and the elderly at home. At the end of 2021, she learned that the Xinfeng Street community had free home economics skills training, and signed up with the idea of conveniently caring for the elderly at home.
After gaining a deep understanding of the housekeeping industry during the training, Li Caimei began to work as a resident nurse in Dianbai District Traditional Chinese Medicine Hospital through the platform of Hengtai Health (Maoming). So far, she has cared for four or five patients, "I think it's very good, it's equivalent to taking care of the elderly at home, and the salary is still stable." ”
What reassures Li Caimei more is that this job will not be too busy, and she can also have time to take care of the children and the elderly at home, and the skills learned in the work and irregular training can also be used at home.
"At first, I felt dirty and tired, and I was very proud to be half a doctor"
At 5 p.m. on August 27, Dai Muying was busy again in the ward of Dianbai District People's Hospital, helping patients to go to the toilet, and then assisting the elderly to eat.
Dai Muying has ten years of nursing experience, has been doing home care for the elderly, signed up for training at the "Nanyue Home Economics" grassroots service station at the beginning of this year, because of his good ability and experience, he was recommended to be a nurse in the hospital.
"When I used to do it at home, I would feel very stuffy, but now I'm much happier in the hospital." Dai Muying felt that the popularity of the hospital was enough, and when he saw the patients he cared for discharged, he would be happy for a long time.
"Nanyue Home Economics" skills training and assessment.
Unlike Dai Muying, Cui Yongchao started as a hospital nurse and slowly turned to staying home. In his view, there are doctors and nurses in the hospital to help support, can rest assured a lot, home work is more cumbersome, but also always worry about facing various emergency situations.
But the transformation of Cui Yongchao's work scene is also a proof of the patient's trust in his ability. "After 15 years of work, the accumulated experience can be regarded as half a doctor." Cui Yongchao counted the skills he had mastered, the treatment of the disease, the dosage of medication, the massage...
Cui Yongchao, 36 years old, is already an "old man" in the housekeeping industry, but when he has time, he will also participate in the relevant skills training of the "Nanyue Home Economics" grassroots service station from time to time, consolidate some nursing operations, and sometimes be happy to give some guidance to "newcomers".
The "Nanyue Home Economics" skills training went into the hospital for on-site teaching.
In the traditional stereotype, domestic services such as maternal and infant care, elderly care, home service, and cleaning are all regarded as dirty and tiring work. In Cui Yongchao's working life, he has indeed experienced this, and is regarded as a nanny who "sweeps the water" and knows nothing about medical knowledge.
With the standardization of the industry, the degree of professionalism is getting higher and higher, and the nurse will also tell the nurse about the patient's nursing plan, which is very targeted, and slowly cultivates Cui Yongchao's profession, "At first I felt dirty and tired, and I was very proud to be half a doctor." Cui Yongchao told reporters that when peers usually see each other, they also exchange medical knowledge such as various diseases and medications.
In addition to individuals, public data show that there are currently 12 enterprises engaged in domestic work in Dianbai District, including 2 nursing homes, 4 confinement clubs and 1 employee-based domestic enterprise, more than 500 employees in domestic enterprises, and more than 6,000 flexible domestic workers. In addition, dianbai also has 8 training schools to carry out training and job recommendation around the four key aspects of mother and baby, home, pension and medical care.
More and more people are starting to pay attention to the housekeeping industry and try to make it a career choice for themselves. Stable work and high wages are two aspects that Cui Yongchao has experienced firsthand since the launch of the "Southern Guangdong Home Economics" project in 2019. He hopes that the industry will get better and better, save enough money to buy a house in Dianbai, and then take his wife and children from Sichuan to live together.
■ Trend
Online + offline "one-stop" housekeeping services
Personnel who provide domestic services such as elderly care, maternal and infant care, and home services have a collective name: nursing division. This stems from the fact that their goal is to provide comfortable services for "one old and one young".
"Good cooking, good singing, and expertise in caregivers." "3 years and 6 months of experience, taking care of 36 babies." ...... On the "Hengtai Care" Mini Program, you can not only see the personal information of the caregiver, but also click to watch the self-introduction video of some of the caregivers, so that domestic consumers can have a preliminary understanding and choose to purchase services.
Different from the traditional offline store model, Hengtai Health (Maoming) links domestic workers and consumers through the Internet to provide "one-stop" services. "After the two sides reach a cooperation, we will send someone to visit or supervise every day." Li Peiyi told reporters that the branch was established less than three years ago, and the care division has stabilized at 50 people, and there are 70 or 80 people who are included in flexible employment.
"Nanyue Home Economics" skills training site.
Li Caimei recently closed a work order, and the information was also displayed online and backstage. "The work is very stable, usually two or three days to receive the next order."
Cui Yongchao is also a caretaker who has tasted the sweetness of online platforms. According to his recollection, in the past, it was only by the introduction of acquaintances that there was work, and often there was no work, just playing from morning to night. After the "Nanyue Home Economics" project was launched, the development of the industry accelerated, and he joined Hengtai Health (Maoming) with social security, and the work orders have been continuous.
In addition to promoting employment "on the cloud", some skills training is also going online. In the past two years, due to the repeated impact of the epidemic, large-scale offline gatherings have often been affected, and the organization of offline skills training is often "more than enough and not enough".
Since the beginning of this year, the Hengtai "Nanyue Home Economics" grassroots service demonstration station in Dianbai Community has held two online public welfare live broadcast activities and achieved good results. One of them invited doctors from the First Affiliated Hospital of Jinan University to teach the knowledge of fatty liver misunderstandings. At the same time, Hengtai Health and Guangdong New South Vocational Training College jointly built the Guangdong Province "Nanyue Home Economics" Elderly Care Vocational Skills Training Institution, jointly created an online classroom, and provided integrated theoretical training and internship routine guidance. Li Peiyi believes that on the one hand, online courses avoid offline piling up, on the other hand, they can be replayed for students to continue to learn.
In fact, the "Nanyue Home Economics" grassroots demonstration station relies on the construction and operation of the party and mass service centers, the space is still limited, and large-scale training is still difficult to carry out. Wen Jiezhang believes that the party and mass service center is closer to and understands the community residents, and as an important platform, it can also make the community residents trust, which invisibly brings great help to the promotion of the "Nanyue Home Economics" project in the community.
Li Peiyi believes that the "Nanyue Home Economics" grassroots service station as a display window, at least can be seen and seen, even if the space is a constraint, but also as a small intensive training site, there are residents to understand can be demonstrated on the spot. Large-scale training can be assisted by capable housekeeping enterprises, and hospital resources can also be used to carry out domestic skills training on the spot.
[Southern Daily, Southern + reporter] Zou Xiangliang
【Author】 Zou Xiangliang
【Source】 Southern Press Media Group South + client