Text | Yu Ji
There was once a community in China called Yuji, who was a journalist, but they dealt with celebrities all day long, which was a bit less serious than journalists in the fields of current politics, society, finance and economics.
However, Yuji is also a journalist, they are witnesses to China's entertainment industry, the storm rose in 2000, fell in this century after 2010, I heard that there is no such tribe now.
Many people are curious about the difference between entertainment journalists, paparazzi and paid reporting, in short, the object of entertainment journalist services is the media, including television stations, print media or online media, based on interviews and investigations, and the news content written follows the reporting guidelines; The paparazzi and the object of the fee report have undergone tremendous changes, and the service object of the paparazzi is actually the public, mainly to secretly shoot in exchange for benefits; Paid reports, also known as "running clubs", send out press releases to entertainment companies or entertainers.
To put it bluntly, entertainment still has journalistic ideals and reporting appeals, and the latter two are purely in the service of money.
The article mentioned in this article refers to entertainment journalists, excluding paparazzi groups, and the paparazzi jianghu is another story.
As an old entertainment record, the author has witnessed the rise and demise of the Chinese entertainment tribe, and it is not surprising that in just a dozen years, just like the decline of the media.
However, I always felt the need to record something to commemorate this tribe that existed briefly.
Origins
In 1999, I joined a provincial newspaper as a journalist.
At that time, the print media and television stations dominated our news reports, especially after the newspaper entered the market-oriented operation, the party's concept of running a newspaper serving the government was broken, and the news entered the era of "dogs biting people is not news, people biting dogs is news", serving the people and attracting the attention of the people has become the purpose of many market newspapers across the country. Some metropolitan newspapers, such as the Southern Metropolis Daily, the West China Metropolis Daily, the Chengdu Commercial Daily, and the Huashang Daily, have also sprung up.
Huashang Bao, that is, the media I am in, rose in the concept of market newspaper and became the newspaper with the largest circulation in Xi'an and even the northwest region. However, like many newspapers, there was no entertainment version at that time, called the "Ministry of Culture and Information". Culture actually covers a wide range of areas, including entertaining people and even archaeology. Shaanxi is a big province of archaeology, the first few months I entered the newspaper, is to go everywhere to the archaeological site, the biggest specification is to enjoy the general treatment of Clinton, with the archaeological team down to the terracotta army pit interview, look at the terracotta warriors museum in the golden jade clothes, to visit the cemetery to explore the excavation of cultural relics.
However, at the turn of the century, the direction of media coverage changed dramatically, and we had to change with it.
Late one night, I suddenly received a call from the director of the department asking me to interview the singer Tian Zhen. My head was buzzing at once, confused, I, who drilled the cemetery all day, how could I still interview singers?
Unexpectedly, this interview opened the prelude to the entire entertainment report, and at the beginning of 2000, the Entertainment News Department was officially established, and interviewing singers, actors and other topics of great interest to ordinary readers became the norm. Celebrities' privacy has become a topic of street talk and has also appeared on important pages of official newspapers.
In that year, I also became one of the newspaper's chief reporters, which meant that entertainment news could be on an equal footing with current affairs, business and finance.
So, I often joke that our group of entertainment journalists came out of the cemetery.
At the end of 2000, a group of entertainment journalists, including me, proposed a "China Entertainment Conference" – and it really succeeded. Media representatives from nearly 40 provinces held a national entertainment journalist conference in Chengdu, and media representatives from Lhasa, Inner Mongolia, and Xinjiang, as far away as Lhasa, inner Mongolia, and Xinjiang, were sent to attend.
More than forty of our entertainment journalists, who drank wine for three days, officially announced the arrival of the era of Chinese entertainment journalists.
In addition, a "National Letter to Entertainment Journalists" was also issued, which was quite spirited.
In 2003, he interviewed the big Song Jia, and at that time, it was revealed that the Song Jia crew beat up the young actors
concentrate
A young journalist who had just started his career was so ignorant from 1999 that he was at the forefront of China's entertainment reporting. In this era, it still has a lot to do with the rise of portals such as Sina and Hunan Satellite TV.
In the Internet era that emerged in 1999, China's entertainment news reports have broken through the geographical boundaries since 2000, and a large number of entertainment reports have gathered from all over the world to tv stations and newspaper pages through the Network, and entertainment news has become another eye-catching news after social news and financial news.
I also found an "opportunity" in this new wave - staring at the hot spots on the Internet every day to do tracking reports, so that regional newspapers that originally had no star resources published entertainment news on Sina, Sohu, NetEase and other websites almost every day. My name has also spread to the north and south of the river through the portal, and has been reprinted by various media. That kind of noodles is no less famous than the later paparazzi king Zhuo Wei.
The pen name "Yu Ji" is also associated with work by chance. My surname is Yu, I must have a pen name when I enter the newspaper, the director said that your surname is Yu, it is called Yu Ji, and when I really used Yu Ji as a signature, the director laughed dumbly and said that your name is Really Yu Ji, and finally changed to "Yu Ji". When I entered the industry, where did I know that I, a cultural journalist, would report all the entertainment news later, and the pen name "Yu Ji" was also remembered by peers across the country because of the high recognition of the harmonic "entertainment record" mistakenly hitting and bumping.
In 1999, under the leadership of Wei Wenbin, Hunan Satellite TV began the era of entertainment stations, and the entire program began to be more entertaining, and the ratings of an entertainment report column "Entertainment Without Limits" founded in 2000 were very high. Once, when we visited the filming site of Zhang Yimou's "Hero" in Dunhuang, we walked to a small village deep in the desert, and a seven- or eight-year-old boy who did not slip in the autumn pointed to mai biao of Liu Dong, a reporter for "Entertainment Without Limits", who was also going, and said: I know, you are from Hunan Satellite TV!
The influence of these entertainment programs in those years can be seen.
The real entertainment news explosion was at the Golden Eagle Festival in 2000. Although our manuscript has been reprinted by Sina every day, we have not really seen the world, and many people have the opportunity to travel for the first time - that is, the Golden Eagle Festival in Hunan. Many people are in a huge entertainment rally for the first time, not afraid of your jokes, and on many occasions during the Golden Eagle Festival, I have to secretly ask: Who is this star?
This is the first big collection of Chinese entertainment records after the production, almost all the provinces and cities of the country media have arrived, the entertainment records have not pulled down, many people are familiar with each other because of the publication of articles on Platforms such as Sina, Xiao Ni, Lei Ling, Gao Hong, Xiao Yang in the northeast, Yazi and Ning Zuoqin in Guangzhou, Beard in Guizhou, Wang Xiao in Chengdu, Hao Yan in Dalian, Gu Wei in Fuzhou, Xiao Mei in Hangzhou, Peng Ya in Chongqing, Ma Jianlong in Tianjin, etc. The big names and small wrists of these entertainment journalists have all appeared in this time.
The first time the entertainment reporters assembled, there was also the first collective action - large-scale joint reporting.
First, a group of Northeast Entertainment Reporters Xiao Ni, Lei Ling and others stirred up, Guangzhou reporter Yazi and others wrote, and soon drafted "an open letter to the Golden Eagle Award requesting the disclosure of the black curtain" and other hot and eye-catching operations.
At the awards ceremony, we all went through a trance scene. Hundreds of reporters shouted "black curtain" below, and I remember the loudest shouting next to it was the tiger in Guizhou, who was more excited than everyone else and jumped on the stage to shout the black curtain. Finally, the organizers forcibly turned off the lights, and in the dark venue, the "black curtain" still resounded through the night sky. It makes people wonder if they have joined the parade.
I excitedly dictated to the newspaper editor on the spot that "hundreds of reporters questioned the shady scene on the spot The Golden Eagle organizers strongly turned off the lights at the award ceremony", and this oral transcript was converted into a written text and put on the front page of the newspaper the next day, and then it also appeared on the headlines of Sina, with great influence. This time, I also took the newspaper's 2,000 yuan reward with the Golden Eagle Festival award.
Undoubtedly, this time the news "riot" made us famous.
By the way, in the scene of questioning the black curtain, we questioned Wang Zhiwen. Before leaving for Hunan, Wang Zhiwen's "chewing gum incident" made the national entertainment record quite angry: at a shooting site in Dalian, Wang Zhiwen handed the business card handed by the reporter, directly spit gum, and threw it into the garbage basket.
Wang Zhiwen also attended the Golden Eagle Festival, and the reporters present waited for Wang Zhiwen to take the stage, and the first question was to ask him why he wanted to spit gum?
The first collective appearance of Chinese entertainment records is full of gunpowder.
The day after the award ceremony, hundreds of reporters read out the "National Journalist Declaration" in front of Wei Wenbin, the head of Hunan Television. Wei Wenbin did not mind, but very kindly invited us to the stage, calmly waiting for us to finish reading, with a smile on his face, this is the leader of Hunan Satellite TV at that time, and now we have respected these entertainment memories.
To digress a sentence, Hunan is the region and crowd that we perceive most in large-scale interviews around the world, without wei Wenbin,perhaps it is impossible to achieve the entertainment miracle of Hunan Satellite TV in the past twenty years.
A joint report by entertainment journalists nationwide in October 2000
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Grow
Entertainment reports after the millennium are becoming more and more well known and popular among the public.
Director Zhang Yimou became famous for filming a large number of art films such as "Hanging High with the Red Lantern", "Ju Dou", "Alive", etc., but with the start of filming of Feng Xiaogang's comedy "Party A and Party B", Zhang Yimou also encountered market bottlenecks around 2000. At that time, he had already begun to partner Zhang Weiping, who had fallen out fifteen years later. Zhang Weiping is planning Zhang Yimou's transition from art films to commercial blockbusters, of which "Hero", released in 2002, is Zhang Yimou's transformation work, and also prepares for the opening of commercial blockbusters later.
Zhang Yimou filmed "Hero", playing a mysterious routine, which is all the bureau set up by Zhang Weiping, and the more mysterious the entertainment record, the more curious it is. Two days before the start of filming in Dunhuang, our entertainment records in Chengdu, Guangzhou, Xi'an and other places made an appointment to visit the class.
Unexpectedly, Zhang Weiping preemptively attacked, we went to fifteen or six reporters, the hotel where the crew lived was all wrapped, it is estimated to prevent our reporters from shooting privately, in order to facilitate management, we all squeezed into two rooms.
It is worth mentioning that this time, Li Duoyu, a senior reporter of "Southern Weekend", came to report on "Heroes", and the feeling at that time was that God, Southern Weekend, which has always been high on the altar, also sent a senior reporter to come. Still, she was as crammed into the same room as we were. We shot through the crack in the door, and in this way, we photographed stars such as Zhang Ziyi and Jet Li.
Due to the crew's blockade of the interview, a large group of us learned in the announcement of the hotel that the deep desert depths of 70 or 80 kilometers away from Dunhuang were their filming locations. The next day, they hired two dilapidated vans to head deep into the desert. On the way, X also encountered sandstorms, yellow sand in the sky, this kind of scene has been seen, once thought to be sacrificed here.
When the sandstorm passed, we came to a small village deep in the desert. There are commissaries, clothing sales, and TV. The little boy who recognized Entertainment Without Limits mentioned earlier met here.
Since we heard that Zhang Yimou's filming was involved in the army, when our group was resting in the small shop, we saw that there was that kind of army green clothes, and everyone proposed that one person buy a set, mix into the "Hero" crew, and say that they would do it.
When we crossed the Dangjin Mountain on the Qinghai-Tibet Highway, in front of us was Zhang Yimou's filming location. A few of us were dressed in army green costumes – it looked even more dazzling, Liu Dong and I played a couple to go, and Zhu Bo of the Yangtze River Daily went to the shooting scene alone. The strange thing is that Zhu Bo actually stood next to Zhang Yimou for more than an hour, and when Zhang Yimou turned around with the walkie-talkie, he saw Zhu Bo next to him and suddenly asked: Who are you? In this way, Zhu Bo was put out of the crew.
To tell you the truth, through this interview, our group of people have some grievances with Zhang Yimou. Good interview, deliberately so mysterious. After the release of the movie "Hero", I slept in the movie hall a few times, probably mixed with the discomfort of the interview process, and felt that this blockbuster was really not attractive.
But Zhang Yimou led the era of commercial blockbusters, which triggered a blockbuster boom throughout China, chen Kaige's "Wuji", which is also a large lineup and a big investment, but to be honest, these movies are not as wonderful as they made before.
It can only be said that this is an era when the entertainment market has just begun, and entertainment reporters have appeared one by one.
In 2003, Yang Binbin of Southern Metropolis Daily, Mao Libo of Zhejiang Television Station, and Dong Hui of Guangzhou Daily were interviewed at the scene
Sects
Famous and upright Guangzhou
The production of domestic entertainment records is inseparable from Chengdu and Guangzhou from the source. Guangzhou, in turn, is the earliest place of origin, and can be regarded as a famous and upright school in Chinese entertainment.
The rise of the Southern Metropolis Daily has officially opened the curtain on China's entertainment reporting, but its rivals Guangzhou Daily and Yangcheng Evening News are also known as national newspapers, and the comprehensive quality of reporters here is relatively high, such as Guangzhou Daily, who was once an entertainment journalist who graduated from Peking University.
At that time, the Southern Metropolis Daily was born in the slit of Guangzhou Daily and Yangcheng Evening News, which also stimulated the fighting spirit of the southern reporters, and in addition to the current political and social fields, the entertainment department of Nandu was also the most important contribution to the field of entertainment reporting in China, which was quite constructive at that time and in the influence of the future industry.
The talents of Nandu can be described as raptors crossing the river. Zeng Guangming, Li Duoyu, Li Jiangming, Dou Wanru, Ning Zuoqin, Li Xiao, Chen Yiyi, Yang Binbin, etc. emerged, and many of them later became editors-in-chief of major magazines and Internet executives.
In contrast, the later generation of Fang Yimin, Qi Shuai and other people are not to mention more, Fang Yimin is the founder of the hottest public name in the fashion field "Rebecca's Whimsical World".
The Nandu Department also founded a magazine "Nandu Entertainment Weekly", which was led by Chen Chaohua as a whole, who later became the editor-in-chief of Sohu and then served as the head of the Evergrande brand; Xie Xiao, the editor-in-chief, is still serving in the Southern Department. This publication has worked with Zhuo Wei to dig up a lot of fierce materials, such as the famous "See You on Monday" series. Wang Shu, one of the partners of "Poisonous Tongue Film" headquartered in Guangzhou, is an early member of "Nandu Entertainment Weekly", and the founder of Poisonous Tongue, He Jun, is also from the Southern Department.
Compared with the Southern Metropolis Daily, the Yangcheng Evening News of that year was also famous like a cloud, first there were senior reporters such as Xiao Zhiyi and He Long, and then there were powerful factions such as Yazi, Lin Rumin, and Que Daohua, as well as Dong Hui of Guangzhou Daily, and Fang Zheng of Nanfang Daily, who were not nameless.
Guangzhou's reporters are of high quality, entertainment news also has a spectrum, there are few catchers, and they are good at interviewing high-end people. Although the relationship between reporters of various newspaper departments is quite harmonious, due to different concepts, mutual hatred also occurs from time to time, such as opening columns in newspapers to scold, which can be described as a fight between gods and immortals.
The author of this article and Yangcheng Evening News reporter Huang Chenxing are on the riverside of Chongqing
Bagua popularity in Chengdu
Chengdu Business Daily and West China Metropolis Daily are also the earliest batch of urban newspapers in China, although they are in a corner of the country, but the competition is fierce, it is simply to the extent of white-hot. The assessment of personnel is very strict, and the competitive pressure of each entertainment record is very large.
Later, a popular self-deprecating sentence "women are men, men are dogs" aptly describes the chengdu reporter's spelling - in today's words, it is an inner volume.
Therefore, compared with the "orthodoxy" of Guangzhou, the entertainment direction of Chengdu's newspapers is mostly gossip-based, as long as it attracts attention, it can be reported, and as long as it can entertain the public, it is good content.
I remember that once when Wang Xiao, an entertainment reporter of Chengdu Business Daily, was interviewed at the Shanghai Film Festival, he received a call from the editor of the department late at night and temporarily asked for a revision. The manuscript was changed to two o'clock in the morning, Wang Xiao was able to meet us, and finally drunk, he directly smashed his mobile phone.
Before the emergence of entertainment journalists, there were already many senior cultural journalists in Chengdu, and there were many people who specialized in interviewing stars, such as Duan Lake, Tan Fei, Fu Sheng and others.
Dune Lake has been working in the front line for twenty or thirty years, from a cultural journalist to an entertainment reporter to a paparazzi reporter, and to this day his name is still in the newspaper from time to time, which can be described as the grandfather in the entertainment.
Tan Fei later went north and became a well-known entertainment planner.
Northeastern shanghai flavor
In the entertainment record of that year, the northeast people became a distinct landscape with a northeastern dialect, although the northeast reporter was not the leading team in the entertainment record at that time, but on every occasion, if you want to pick something, it is their voice, but it is very in line with the demands of entertainment news. Therefore, the northeast reporter took the lead in making a big fuss about the Golden Eagle Award, and then making a big fuss about the Golden Rooster and Hundred Flowers. All kinds of critical reports, without the addition of Northeast Entertainment, may be a lot less gunpowder.
In the early days, when entertainment reports in Guangzhou, Chengdu, Xi'an and other places were surging, Shanghai Entertainment Records came later, for example, Peng Ji, an entertainment reporter of the Morning News, graduated from the Archaeology Department of Peking University.
If you think that Shanghai entertainment journalists are as soft and soft as the city tone, you are wrong.
Once Zhang Ziyi went to Shanghai to participate in an endorsement activity, encountered a group of Shanghai female entertainment records below, as soon as he opened his mouth, he was full of firepower: "Zhang Ziyi, I heard that you are very arrogant, do you think you are arrogant?" "In the presence of me, Zhang Ziyi in the stands blushed and turned blue, not knowing how to answer.
At that time, Zhang Ziyi and I knew each other a little, and on the way to the airport after the event, she called me to complain: "Yu Ji, I am angry to death, what a stupid X question." "She was really angry.
The question of Whether it is stupid or not is not mentioned, which shows the vitality of Shanghai Entertainment.
· Bagua brave Xi'an faction
At that time, Xi'an belonged to the barren land of entertainment, and relatively few artists came. But we can quickly become a high-profile place for entertainment news, first of all because of the rise of national Internet platforms such as Sina. What I asked of myself was that every national news needed to be tracked first. Therefore, it also became one of the media with the highest reprint rate on the Internet that year.
In addition to the tracking of national entertainment news, there will also be a lot of local news, mainly the unity of the Xi'an media. Ai Xiaoshan of Xi'an and Sanqin Metropolis Daily, Cai Jing of Xi'an Evening News, Kang Zhongjing of Sunshine Daily, and Bai Lei of CPPCC Daily, although there was competition between the media, but privately they "wore a pair of pants".
Therefore, we planned a public apology for Qi Qin's concert together, collectively withdrew at the press conference, and finally Qi Qin wrote a handwritten letter to the media to apologize. There are also a series of reports such as "Mao Amin's concert deceived the audience", which made many stars tremble when they arrived in Xi'an later.
There was a singer who came to Xi'an, I interviewed him late at night, he complained that the industry is not good, I asked him what points are not good, I asked him again, what are you going to do, he said he didn't want to do it, and so on.
The next day I wrote a book entitled "Pan Jindong counted the great crimes in the entertainment industry, and Xi'an announced his withdrawal from the entertainment circle", this news was on Sina and other websites late at night, and as a result, when he was on the plane, he said to me, "I quit and quit, and I also counted the great crimes..." Listening to the tone, I was about to cry.
Now that I think about it, I induced someone to make a piece of news. Many artists came to Xi'an and were just exploded.
At that time, there were rumors that many artists did not go to Xi'an easily. But at that time, I felt that as Wu Xiaoli said, "I am, the news is there."
Therefore, at that time, the pen felt like a bomb dropped, and many entertainment bombs became a unique landscape in the country through the Internet.
Enlightened Hangzhou
In 2003, I left the Huashang Bao, where I had worked for five years, to go to the City Express in Hangzhou, which was my most relaxed year, when the director of the entertainment department of the Express was Zhu Jian, and later became the editor-in-chief of the Express, a literary and artistic youth with long hair and fluttering hair. And this kind of literary and artistic model, so that people who have worked in the express newspaper do not have any pressure.
Under Zhu Jian's hands, there was also Song Xiaomei, and Feng Ze, who came from the Huashang Bao together, from the fierce assessment of the Xi'an Huashang Bao to the inaction of the Express, and suddenly brightened.
In addition to writing a manuscript every day or for a few days, we either visit the West Lake with our colleagues in the department every day, or receive colleagues from all over the country to go to the West Lake.
From the internal year-end event of the City Express, it can open its atmosphere of relaxation and enlightenment.
The editor-in-chief, deputy editor-in-chief and other leaders were sitting in danger below, and a department director took the stage to speak: "My wife often complains, as the director of the department, I go back too late, often go home in the early morning, my wife said that you only know how to make a version, do not know how to make love, this year my task is to know both how to make a version and know how to make love." ”
This remark directly shocked our colleagues from the northwest, which can also be said in public!
Honorable beijing
Compared with the inner volume of local metropolis newspapers, Beijing Entertainment Records peers are much more calm and relaxed.
Film and television companies invite the media to consider Beijing first, and then Shanghai, Guangzhou, Chengdu, Nanjing, from the composition of the film box office, Beijing is undoubtedly an important town. Of course, there are many leaders in Beijing, and the function of propaganda is also a necessary consideration.
Later, after the rise of the Internet, it was also concentrated in Beijing. Therefore, the place where entertainment records leave the old owner's home and run to Beijing is mostly Beijing. Whether it's doing entertainment marketing or getting into the Internet. At that time, the head of the entertainment channel of the four major portals was the leader of the era of all-color print media.
In the early days, the entertainment news of the Beijing media did not need to be grabbed, most of them were invited by film and television companies, and entertainment naturally enjoyed unique treatment.
Beijing Youth Daily has Xiao Yang, Zhang Yan, etc., Li Xingwen is good at writing TV dramas, and later created the "Four Tastes poison uncle" brand with Tan Fei and others; Yang Jinsong, director of the entertainment department of the Beijing Times, arrived at Poly Huayi very early, followed dong ping, a cattle man in the circle, and is now a screenwriter with sound and color.
However, the situation has changed after Zeng Guangming of Nandu went north to create "Star Bigstar", which was the first gossip vertical media established in Beijing (and the first in China), with fierce playing style and paparazzi sneaking photos prevailing. There was a reporter under the banner, named Zhuo Wei, who was still a serious text reporter at the time, and the person in charge of the secret filming was called Feng Ke, and the two later cooperated with Fengxing Studio.
Cover story of "Star BigStar" founded by Zeng Guangming
"Star Bigstar" is like a catfish airdropped to Beijing, although it was founded for three or five years without a problem, but it stirred up the calm of the Beijing media.
Especially after Nandu invested in the Beijing News, the atmosphere of urban newspaper entertainment news has changed. Although Yang Binbin, then director of the entertainment department of the Beijing News, entered the industry a little later, but later came to the top, and the control of entertainment news was relatively radical, and the only object of Dou's anger was the reporter of his department, that person was Zhuo Wei, who had switched to the Beijing News at that time.
It is said that Yang Binbin offended Zhang Yimou's former old partner Zhang Weiping, Zhang made a small move, so that Yang had to leave the Beijing News, Yang Binbin was discouraged by entertainment and helplessly turned to the field of finance and economics. Beijing, where singing and dancing, is also a dark tide, and there are many cruel people like Zhang Weiping. Where there is interest, there is struggle, and it is natural.
Among the reporters of the later generation of the Beijing News, Zheng Daosen Wu Lixiang founded the "theory of entertainment capital", and now it is also famous in the self-media of the entertainment industry.
Weekly magazines also bring together a lot of talent. Meng Jing of "Sanlian Life Weekly" "Meng Da Understands" is famous, and her and the "beginner disciple" Luo Beibei's "serious gossip" occupies half of the country in the field of gossip self-media today.
In the era of the portal, the person in charge of Sina Entertainment successively had Dou Wanru, Chen Yiyi and other former entertainment records in Nandu, and after Dou immigrated to retire to the jianghu, Chen joined Kuaishou as an entertainment business executive in recent years. Sohu Entertainment was first the director of Chen Lizhi, and after leaving office, he founded Matt Entertainment and became famous. Wang Ergang, the former head of NetEase Entertainment, was the director of the editorial department of the Southern Department of Urban Pictorial, and was initially famous for writing film reviews, and was also the first media person to introduce "Xiaoqiang Crossword" in Southern Weekend. Tencent was founded at the latest, and the first head of the entertainment channel was Wang Juan, also from the Southern Department, and is now the editor-in-chief of Tencent Video.
They are also under the command of a variety of people in the print media era.
brand
In 1999, Zhang Ziyi starred in Zhang Yimou's "My Father and Mother", and she was very good at using the media to promote it. In that era, there were several publicity, and it is estimated that Zhang Ziyi was also the originator of artist publicity. A wave of news such as Mou Girl and International Movie Stars has made Zhang Ziyi a hot actor.
Of course, she still relies on her own strength and luck, unlike the current actors, the works are not there, you can make yourself popular all over the country. I remember that Zhang Ziyi's very sensational news is "Zhang Yimou Zhang Ziyi Broke Up Insider", telling that at the award of so-and-so, Zhang Ziyi did not have Zhang Yimou's consent, he went to the podium, saying that there is a nose and an eye, which should be a speculative report in our entertainment record.
At that time, as it is now, gossip was also very popular, where did the reader care whether he was true or false?
One year, Zhang Jizhong's TV series "The Legend of the Archery Hero" began filming on Taohua Island in Zhoushan, Zhejiang, Jin Yong was invited to the scene, and many entertainment memories across the country arrived. A female entertainment reporter from a city newspaper ran ahead of her, and the next day she published an "exclusive interview" in her own media. We are all wondering, Jin Yong only accepted our visit for a few minutes in total, where did the exclusive come from? And this female entertainment reporter was also laughed at by us as "writing is not by running".
It's hilarious to think of her desperately running forward to shake off reporters across the country. But looking back now, it is quite normal, we all worked hard for the media back then, and running faster can indeed grab the news.
Female entertainment is really powerful.
Although the media where this girl belongs is not a provincial newspaper, she has to interview everywhere and become an active member of the national entertainment record. It is said that in the northeast, many stars are afraid of Lei Ling, why, she once quarreled with Na Ying, directly climbed on the table and scolded, I still dare not ask her if she is real.
However, the story of Ning Zuoqin and Tian Zhen in Nandu is true, he personally said that once he went to Shenzhen to interview Tian Zhen, the specific details were forgotten, and Tian Zhen had a conflict, he directly said a sentence "Don't interview you roll", the atmosphere of the scene was frozen, no one would talk to the big star like this, and it was a woman, time stopped for a while, Tian Zhen suddenly cried.
Li Yapeng Qu Ying broke up, Zhou Xun made a big fuss on the set, gossip news began to fill the newspaper page, in a word, entertainment to death, the people look happy, the stars may also be because of these reports on fire, entertainment reporters of course are happy.
The representative of entertainment to death should mention one person- Deng Jianguo. Although this comrade is not in the mainstream, not a well-known and upright, but the comrade's spirit of daring to entertain did inject a strong heart into the entertainment circle of that era, around 2003, when we were still struggling for the glory of the entertainment career, Tan Fei of Chengdu Business Daily had gone to Deng Jianguo Company as a publicity director.
The brother, who has been dying his yellow hair, did not play his cards according to the routine, interviewed the scene, first gave one to each reporter in a big red envelope, and then asked the press release to be as high as it could be fried. At that time, he pulled Zhang Guoli and others, and indeed occupied the news page for a while.
But the comrade finally stopped cooking. In response to an old saying: stir-fry, or have to have real kung fu.
The most shocking thing is probably the imprisonment of Liu Xiaoqing in 2002. A large group of our reporters rushed to Beijing, rushed to her rose garden villa, and also went to qincheng prison. In the midst of a song and dance, such a well-known female star was actually imprisoned, which is a report that has not been encountered in a hundred years for entertainment reporters.
I also remember the actress Zhang Yu, who claimed to hold the well-known director Huang Jian's sex video, real-name report, and various beautiful details were disclosed one by one. In fact, at that time, there were many "unspoken rules" in the show business circle, but few actresses took it out to say. This is the earliest METAO in the Chinese entertainment industry.
In the era of entertainment to death, without the participation of entertainment records, there should be no prosperity of the entertainment industry, and various reports have quickly become the talk of the streets and alleys in the reprinting of national entertainment records; And this is also the entertainment marketing that film and television companies or stars need.
At that time, the "entertainment live" column (pictured by Mai Biao) made by the light was very popular, and it often rushed to the front line.
camaraderie
With the maturity of entertainment news and the increase in the number of hours spent in entertainment records, many reporting objects have become their friends. Don't think of stars as monsters under the aura, they also have flesh and blood. Of course, the current stars are highly commercialized, and there are more interests in their eyes, so there are fewer and fewer friends.
The first person I interviewed was Tian Zhen, but the first person I was familiar with was Gao Xiaosong. This big-bellied brother looked like a guy from Beijing who could blow and talk, and when he went to run a field in the field, he didn't go to a bar to earn a living expense, and didn't make money as a guest on a show later. But his personality belongs to the self-cooked, the first day to Xi'an to drag us to eat kebabs, bubble bars, and said to see how the girls in Xi'an are. The girl did not bubble, came out of the bar, and ate barbecue meat bare-chested in the night market of Xi'an. Of course, the payment must be a landlord like us, when Xi'an meat skewers were cheap, a dime a string, beer 5 cents, casually eat and drink.
The author of this article eats food stalls with Gao Xiaosong
At that time, Gao Xiaosong did not have the slightest star shelf, saying that his brother and brother would talk about wine and swore to go to Beijing to find him. My hairy boy, who has experienced such a scene, turned out that the next time I went to Beijing, I really sent him a message, and as a result, I have not replied. At that time, I thought, still too young, where is there so much truth in the entertainment industry? But now that I'm older, I think about it, maybe people's mobile phones are not on them. In short, later on, there was no good impression of Gao Xiaosong.
Just then something happened - the singer Reiko jumped off the building. Reiko's mother jumped out and scolded Gao Xiaosong as a white-eyed wolf, and Yazi of the Yangcheng Evening News was in the whole draft, and I also transferred to the Huashang Daily. As a result, I was sued by Gao Xiaosong. The Yangcheng Evening News of origin did not have a defendant, after all, the Yangcheng Evening News was a very influential newspaper in the country at that time, and although the Huashang Daily was the largest newspaper in the northwest, compared with the Yangcheng Evening News, the cost of suing us was lower. It was the first time I had been accused, and I didn't have to worry about it. Now that I think about it, in fact, this kind of lawsuit, whether it is fought or not, it does not matter, although it is a report written by us, but the remarks come from Reiko's mother.
The intersection of entertainment and stars, there is gunfire, but also friendship.
For example, Wang Siyi (who played Pan Jinlian), who became famous in "Water Margin", was particularly iron that year. Knowing, naturally, is because of interviews, telephone calls, and after interviews, occasional calls. Later, I became good friends while fighting, sometimes for two hours, but I never met. Later, once, she came to Xi'an to perform, our newspaper boss went to the reception, she held me in her hand, the boss walked behind, remembering, it was a very happy experience. I'm just a small reporter, with such a beautiful big star friend, naturally there is light on the face.
In fact, every entertainment record will have its own star friends, after all, stars are also flesh and blood. It must be mentioned that a good friend who passed away and is also a good friend of all entertainment records - Fu Biao, he is really the purest and most affectionate star I have met in my entertainment career, and his enthusiasm has also touched everyone.
He met Biao Ge at the Golden Rooster and Hundred Flowers Award in 2000. His starring roles in "A Sigh" and "Daming Palace Words" have shown genius acting skills, but that year he was nominated for the best supporting actor and failed, and many reporters were upset about him, and also held their backs in the newspaper for his defeat. On the night of the defeat, I called Biao Brother, comforted him, and conveyed the grievances of many reporters for him.
Since then, I have become good friends with Biao Ge, as long as he shoots a scene, I will go to visit the class, and Biao Ge's true feelings for his friends are not fake. He has two apprentices, and he is also an assistant, and he will say to the two assistants, don't care about me these two days, you take care of Brother Yu. Such heartwarming words are not just words, I know he does this to many people around him. After he slowly became famous himself, he continued to promote young directors and actors. What you do and say is to stand in the shoes of others. His heart-warming approach cannot but make people feel warm.
Every time I went to Beijing for an interview, he would say, I asked the Chinese army to pick you up, and I asked Xiao Lu (Lu Guoqiang) to pick you up. Such a good man, with a slight improvement in his career, has just bought a villa of more than four million, and his life is getting better day by day, but his work in those two years has hardly stopped, and he wants to do more things, for friends, for family. Unfortunately, Biao Ge died of liver cancer a few years later, and he must have gone to heaven to become a god.
lowdown
Having been infected with the entertainment industry for so many years, there will naturally be a lot of insider information.
Some insiders can say, some insiders can't say, I believe every entertainment journalist is like this. Of course, the paparazzi's philosophy is different from that of entertainment journalists, they just have to say what they can't say.
The most interesting thing for ordinary readers may be love and love, and the most insider we have in the entertainment book is still a problem between men and women. For example, the rumor that a female star is wrapped up by investors is not necessarily wrapped, and may also be willing to be with each other, after all, there is only one Huarong Road, if many actresses are selected, they may choose this road.
Generally speaking, actors with good appearance are the objects of the unspoken rules of the capitalists or power classes. In the past, many rumors on the Internet, most of them were true, but there are two sides of the same body, actresses can fall in love with the director, then they can also have a romantic relationship with investors. Between true and false, it is no longer clear whether it is for love or for the role. But it is true that many actors are purely for personal gain.
However, some directors have character problems. A female star friend revealed to me that there is a male director who will sleep the women of the crew almost every time they shoot, and note that it is all women, good-looking, ugly, sleeping. I have not been able to confirm the truth or falsity until now, but insiders have said so, so it is not difficult to imagine the character of this director.
I was once responsible for the promotion of a certain film, and during the promotion period, the director of the film always made harassing phone calls to the wife of a husband, and the other party complained to me: Why is the director you brought like this?
Yeah, I also wondered, does the director need this? Think about Huang Haibo is very good, people at least did not use fame and resources to change the unspoken rules.
But if you only have the mentality of gossip and eating melons, it is still biased to look at the entertainment industry and artists, including the use of "traffic stars" to evaluate all young artists now, thinking that the showbiz circle is garbage, or too messy, not objective. The reason why the entertainment industry seems chaotic is nothing more than magnified, under the spotlight and the microscope, any negativity is hidden. Aren't other circles messed up? The same, is due to human nature, but many industries will not be concerned, in the dark side. Most people in the entertainment industry still want to do a good job, but most people are working hard in silence, and they need time to shine.
I personally saw a popular TV series male star socializing with movie investors in bars, for the sake of movie roles, that kind of hospitality, investors went to the toilet to follow.
In fact, on the surface, it looks flattering, but I can also feel that it is not easy, behind every successful person, there is a huge contribution, including dignity.
However, in recent years, some "traffic" models that do not require acting skills and can succeed without paying have misled many people. If an artist wants to be long-lasting, he still has to work hard enough, and if he wants to become a real star, he must have values.
At the filming location of the great speech journey to the west, Dong Hui, a reporter from Guangzhou Daily, Ju Chunlei, a reporter from Shaanxi Television, and others were in front of the Tang monks' cross.
Ending
Where there are people, there will be wars and quarrels.
Do you remember the fiery scene where Feng Xiaogang pointed at the reporter's nose and scolded the country? A while ago, the short video platform also spread, 100,000 plus likes. Xiao Gangcang was angry because his home address was exposed, and the entertainment record that was intimidated was called Wang Xiaoyu, and Wang Xiaoyu stood next to him and did not say a word.
Wang Xiaoyu is considered to be the junior in the entertainment record, if we, the predecessors, see such a scene, it is estimated that Feng Xiaogang and Feng Xiaogang will open the table. Seeing this video now, Lei Ling, the northeast entertainment recorder, is still indignant: why is it casually scolded by Feng pants.
Wang Xiaoyu was working at the "Star BIGSTAR", as mentioned earlier, and was founded by Zeng Guangming. Zeng Guangming worked for the Southern Metropolis Daily in the early days of his career, and later turned to the Internet, becoming the executive deputy editor-in-chief of NetEase, and also served as a partner of Kuaishou. Zeng Guangming said that he had already left the "star BIGSTAR" at that time, and if he was still there, he would not disclose the address of Feng Xiaogang's home, which was really wrong.
Zeng Guangming founded the "Star BigStar" and recruited and trained Zhuo Wei, Feng Ke and others during his tenure, laying the foundation for the advent of the paparazzi era.
Around 2004, I left the media for various reasons and joined Bona, then known as Poly Bona, which had just completed the acquisition of 51% of Bona for 5.8 million. We know yu dongshi as an ordinary employee of China Film, driving a run-down Santana in 2001, and by 2004, although there was a decent company, it was a small business with 15-20 employees.
At that time, in the film and television territory, the state-owned enterprises were the most cattle in the film, and the private enterprises were Huayi Brothers. Yu Dong is a doer in private enterprises and the first to pay attention to the media. In the year I joined Boehner, Boehner launched a new domestic media publicity strategy, using hundreds of newspapers and television stations to promote its films, and in the early stage, these propaganda were free, because I knew every newspaper and television station, so I also created a national media propaganda model in China. Before I went to Bona, they were looking for individual media in Beijing and Shanghai to send a few news, which was neither professional nor national. My concept at the time was that if the box office came from all over the country, it would have to start a nationwide media campaign.
This marketing model, even if I left Bona a year later, the publishing system and contacts were used by Bona for more than ten years, and Yu Dong at that time also knew a truth: those who won the media won the world.
When I was in Bona, I happened to be responsible for promoting Zhang Jingchu's "Peacock", and she was still an unknown little actress, who privately asked me to go to a café in Beijing Gongti and said to me bitterly: "No reporter knows me anywhere, and she is unwilling to interview me." "Ask me if there's a way. I said, "I'll give you a plan to become an international movie star." ”
In the publicity plan I gave her, the first angle was "the third international film star after Gong Li Zhang Ziyi", because at that time, "Peacock" was going to participate in the Berlin Film Festival, which was very appropriate and labeled, and it was enough to attract attention, entertainment notes were willing to write, and portals such as Sina liked to reprint.
A month later, Zhang Jingchu did indeed become an "international movie star". At the end of 2005, except for Gong Li Zhang Ziyi, who dared to install the name of an international movie star?
But when Zhang Jingchu, who became an "international movie star", saw me again, it seemed that he did not know me, let alone be grateful. And I later heard that she wanted to sign a contract with Poly Bona, and the condition she put forward was that Yu Ji could not be the general manager of Poly Bona Brokerage.
At that time, the entertainment reporters were all in the official media, almost no one would go to private companies, not to mention that I was quite well-known among entertainment journalists, and when I joined Bona, Yu Dong's condition was to cooperate with me to create a brokerage company. After privately hearing Zhang Jingchu's statement, I found Yu Dong and left Bona to avoid making it difficult for him.
After leaving Bona, I set up the first film marketing company in China, and the first film I followed was Gu Changwei's "Li Chun", followed by Chen Kaige's "Mei Lanfang". The era of film marketing in China has arrived.
And it is precisely in this way that China's entertainment era has also begun to enter a period of decline. A lot of entertainment records like me, came to Beijing to do film marketing companies, when I was doing entertainment records, how much with news ideals, even if Deng Jianguo and the like took 100,000 consumption cards to let us live in high-end hotels, claiming that everything is free of charge, but I remember and Chengdu Business Daily Wang Xiao drank a bottle of Coke in the room, and also went to the commissary at night to buy two bottles of stoppers to go back.
Yes, just after 2004, the journalistic ideal of this entertainment note was gone. Our news of the year was for the media, not for private entrepreneurs. Our purity is gone, and networking resources and journalism have become our way of making money.
It was also in that year that a large number of entertainment records left the news media and entered the film and television circle or transformation. To this day, many executives and founders of large and small film and television or entertainment marketing companies in China still come from entertainment records.
And the stubble is the Zhuo Wei, who opened up the paparazzi reporting model. He and Feng Ke jointly founded the Fengxing Studio a few years later, which made many stars "smell the wind and chill". But in 2017, Zhuo Wei was banned and separated from Feng Ke, which is the last word.
End
A few days ago, my friend said that there was no entertainment now, and I realized that it seemed that there really was none.
Most entertainment records have become vested interests, who has journalistic ideals? How much is the ideal value of news, not to mention that even if there is a news ideal, today's carrier is gone.
This is an era of farewell, no one thought of this era, it ended in great changes. Yu Dong, whom he knew twenty years ago, has become a boss-level figure in the entertainment industry, and the once-hot Huayi brothers have been in danger, and big predators such as Han Sanping have withdrawn from the stage.
I don't think Yu Dong is very powerful, maybe I know him when he is not successful, a person's success, and the times, and fate, and opportunities, have a lot to do with. The entertainment circle under capital seems to be more lively than before, but in fact, it has also lost a lot.
Today, our true feelings are worthless, our film productions are controlled by capital, and our actors can become famous without acting.
Some of my female star friends, in their forties, childless and childless, are still bent on fighting for their acting careers for the rest of their lives, but they have also lost a lot, their homes are gone, there is no place to find true feelings, and they have a high probability of sacrificing love and family for their acting careers.
Today, the wives of capitalists have changed more frequently, and the celebrities have divorced more frequently, and are these really worth it? Have these and the qualities, truth, content, family, and times we pursue really progressed?
I have quit, in a small county town in the corner of Jiangnan, living a peaceful and happy life, compared with capital, compared with the glamorous, they are not necessarily happier than me.
Of course, there are many happy people. Zeng Guangming seems to have never attached so much importance to money, and he has retreated from doing successful things, and now he has married a Miss World champion and lives his own nourishing and moist life.
I remember that in 2006, when I was in charge of Liu Yifei's publicity, there was a female star who wanted to squeeze her and say that she would not be on the hottest Sina network of the year. I found Dou Wanru, the director of Sina Entertainment at the time, also from the Southern Metropolis Daily. She has always been the kind of old entertainment that is capable and resolute. Dou Wanru said: No matter who she (the actress) is looking for, you come to me, make headlines.
Later, Dou Wanru married the former editor-in-chief of the Beijing News, went to the United States to teach her son, and left this chaotic circle.
In our generation, there were "four major entertainment records" in the jianghu - Ning Zuoqin of the Southern Metropolis Daily, Yazi of the Yangcheng Evening News, Wang Xiao of the Chengdu Commercial Daily, and me of the Huashang Daily. Now, in addition to Yako is still working as a screenwriter in the film and television industry, everyone else, including me, has left.
The entertainment industry is actually just a circle, and people outside are not cleaner than the entertainment industry, but don't admire this circle.
Returning to the true nature of things is the most important.
Works, acting skills, and singing skills were originally the basic skills of artists, but today, it seems that it is difficult and too high to ask for these.
Back in the era of pure, simple, entertaining with journalistic ideals, it was hot, but not complicated, it was passionate, but not ambiguous.
All endings should be continued with true feelings, including the entertainment industry. I hope to see more male and female stars stay together for a lifetime, instead of the current ninety percent of them ending up with breakups and divorces, the entertainment industry is more fast food love, where there is true love.
This is not the value standard that this industry should have, entertainment industry stars are in the spotlight, are the idols of thousands of fans, should not lose themselves for the pursuit of fame and fortune, but to become a role model for young people.
I believe that the true value of the entertainment industry will return, otherwise no parent is willing to let their children join such a field.
Finally, I would like to use this document to all my peers who have struggled in the entertainment journalist industry, and I hope that everyone will be happy.