He turned the local no one to raise the eliminated chickens into his own source of wealth, earning thirteen million a year. He was a veteran of the army, and he should have been a blessed age, but he insisted on returning to his hometown to start a business and raise chickens despite the opposition of his relatives and friends.
These chickens he raised are not ordinary at all, not only the breeding cost is higher than that of ordinary chickens, but they are definitely called fighting chickens that can go to the sea, and he has completed the annual income of thirteen million with these fighting chickens, so how did he do it?
In the last century, Chen Fubin was born in Nantong City, Jiangsu Province, perhaps because of his own era and environment, so he had a lofty ambition from an early age, that is, to join the army.
After growing up, Chen Fubin also completed this dream very smoothly, and it was not until 1993 that he officially retired from the army.
That year, Chen Fubin took the pension and chose to return to his hometown to open an ordinary restaurant, although the overall scale of the restaurant is not large, but the business is still good, so Chen Fubin gradually saved a lot of savings, and this restaurant Chen Fubin opened, it is more than a decade.
Just when everyone thought that Chen Fubin would soon be able to retreat behind the scenes and find a place to enjoy Qingfu with money, he made a decision that surprised his family and friends, and Chen Fubin sold the restaurant directly. What is he going to do? Chen Fubin bought a farm with his savings, and he wanted to raise chickens.
This decision can make friends and family stunned, a veteran who has no breeding experience and does not understand the habits of chickens, has he studied the market? Will the chickens be sold smoothly when the time comes? Why take the money you have saved for more than a decade? However, Chen Fubin had already made up his mind, why did he suddenly want to raise chickens?
Why did Chen Fubin have to sell the originally well-run restaurant directly and turn to raising chickens, what can this chicken make money?
It turns out that what Chen Fubin wants to raise is not an ordinary chicken, he raises a local chicken, called "wolf pheasant", this chicken is characterized by a very slow time, about three times that of ordinary chickens, which means that its breeding cost is very high, in addition, the wolf pheasant also has full wildness, loves to fight, and even kills each other.
Many wolf pheasants may be pecked by their companions shortly after birth, which is enough to see that the wolf pheasant can be described as a very difficult breed to breed, so does Chen Fubin not know this?
The answer is no, Chen Fubin of course knows that the cost of raising wolf pheasant is very high, but he looks at the advantages of wolf pheasant's delicate meat and unique taste, the edible value is very high, because the market sells wolf pheasant is very rare, he decided to seize the business opportunity, personally open up this market, even if no one is optimistic about him, Chen Fubin also has to try.
After the formal breeding work began, Chen Fubin had to face the big problem that chickens like to kill each other, so how to deal with it?
Chen Fubin thought of a way, he found that the wolf pheasant would only fight in the nest when he was energetic, so he drove the chickens to the hillside every day and let them exert their energy, these wolf pheasants were "heaven" and "into the water" every day, and they had no energy to fight again after returning to the farm.
Chen Fubin's chickens can finally be bred normally, but in the face of a long breeding period, what is Chen Fubin's magic trick? In the face of such a high breeding cost and breeding cycle, what are his clever ways to solve it?
In order to make better use of the characteristics of the long breeding time of wolf mountain chicken, Chen Fubin fully examined the market environment. He found that as the consumption level of ordinary people increases, high-quality products are obviously more popular.
In the local area, whether it is middle-aged and elderly, or pregnant people will specially buy old hens to go home to stew soup, the old hens in the restaurant are also a very popular dish, Chen Fubin feels that these wolf mountain chickens raised by himself are not very in line with the requirements of the old hen market.
After returning to the farm, he not only extended the breeding cycle of wolf pheasants to two hundred days, but also sent some of the raised chickens to various local restaurants in order to open up a market.
As a result, Chen Fubin found that there are not many merchants who are willing to buy their own wolf pheasants, and instead of relying on others, it is better to start their own hands.
So he put his more than ten years of management experience in the catering industry out, opened a wolf pheasant store, created a brand concept of nutrition old hen, let more people realize the valuable point of wolf pheasant, Chen Fubin sold chicken, not only high profits, one sold to 158 yuan, and good taste, high nutritional value, with a few years, it has welcomed better and better market response.
In 2019, Chen Fubin's wolf mountain chicken sales reached a new high, reaching a staggering 13 million, and people who were not optimistic about him at the beginning were punched in the face.
And Chen Fubin's entrepreneurial story tells us that with the upgrading of the modern consumer market, only high-quality, high-quality products can truly grasp the hearts of consumers and stand firm in the market, so what do you think is the most important reason why Chen Fubin can succeed? Everyone is welcome to leave a message in the comment area to discuss.
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