On the evening of August 2
The 14th National Games, which has attracted much attention
The emblem and mascot are officially announced
Marking the preparations for the 14th National Games
Moving towards a new phase
This is the first time in the history of the National Games that a circular emblem has been adopted
It is also the first time that multiple mascots have appeared
Emblem of the 14th National Games
Take the image of the traditional liturgical jade bi
The emblem design scheme is mainly composed of
The central part is composed of three aspects of the main body color
The combination of virtual reality and dynamics
The central part is the Pagoda Mountain Yanhe River and the five-hole cave dwelling
The ring-shaped part transforms the jade pattern into a decoration
Athletics Ball Swim three sports humanoid
The emblem is dominated by yellow, green, blue, purple and red
Among them, yellow symbolizes the high sky of loess
Red symbolizes the holy land of revolution
Green symbolizes ecological civilization
Blue symbolizes modern technology
Purple symbolizes cultural charm
The most popular nature is the mascot
This time, Shaanxi is also full of sincerity
The Four Treasures of Qinling Were dedicated
In an exclusive interview with this reporter
Designer of the emblem and mascot of the 14th Games
Professor Zhang Hao of the School of Design of Xi'an Academy of Fine Arts
It tells the behind-the-scenes story of the birth of the emblem and mascot
The design of the emblem and mascot of the 14th Games was jointly completed by Zhang Hao, a professor at the School of Design of Xi'an Academy of Fine Arts, and his two student assistants, Gao Yang and Zhao Yang. Zhang Hao said in an interview with reporters: "I feel very honored to be the designer of the important symbol of the Fourteenth Games, and I would like to especially thank the leaders of the Preparatory Committee of the Fourteenth Games and the Xi'an Academy of Fine Arts for their trust, care and guidance, and in the process of creation, leaders and experts have given us a lot of opinions and suggestions, which is the crystallization of collective wisdom." ”
According to Zhang Hao, the order of the four mascots is exquisite, sorted according to the degree of rarity: crested ibis, giant panda, antelope, golden snub-nosed monkey. The Four Treasures of Qinling Mountains were chosen because they are the most recognized among the people of Shaanxi, so that the Four Treasures of Qinling Mountains represent the beautiful ecological environment of Shaanxi. The doll action design is to run forward, running posture, the theme is to catch up and surpass. The design process took three or four months and went through hundreds of changes.
Talking about the design concept of the emblem, Zhang Hao introduced: "The circle is a totem of the Chinese, representing consummation, and the other is to promote lantian jade and promote jade culture. When considering the ornament, we thought that there must be a sports element, and the ornament was set into three sports: swimming, running, and volleyball, representing the three major sports of ball, athletics and water sports. Around the center of the circle because Jingyang is the center of the Circle of China's territory, it also represents the starting point of the Silk Road. The Yan'an Pagoda in the middle represents the holy land of the Red Revolution and also represents the centenary of the founding of the Party. There are more than thirty drafts painted in the middle, why the pagoda is deeply rooted in the hearts of the people, because he not only has the pagoda, but also the pagoda mountain, the bridge, and the Yanhe River, which together are the image of the revolution. ”
The emblem and mascot of previous National Games
Emblem
The First Games in Beijing
The emblem of the first National Games consists of a golden runway, a golden ear of wheat and an exaggerated red 1. The ear of wheat represents the fruitful results achieved in the 10 years since the founding of New China, and the word that seems to rush out of the runway is like a rising arrow, symbolizing the passion of people at that time to build a new China.
Second Games Beijing
The emblem of the Second National Games consists of a golden runway, a striking "2" character and a five-star red flag fluttering above the runway to symbolize the exaltation of the great banner of socialism.
Three Games Beijing
The background of the emblem of the Third National Games changed from a golden runway to a circular stadium, alluding to the strong desire of the people of the whole country for stability and unity at that time; a five-star red flag still flew on the circular stadium, indicating that the great banner of Marxism-Leninism and Mao Zedong Thought should continue to be held high.
Four Games Beijing
The emblem of the Fourth National Games consists of a golden runway and a burning torch, which coincided with the period of "rectifying chaos" and reform and opening up, and the torch symbolized the meaning of carrying forward the past and opening up socialist modernization.
During this period, the meaning of the symbols of the National Games emblem was closely integrated with the background of the political era of social development.
Five Games Shanghai
The May Fourth Patriotic Movement was also the beginning of China's new democratic revolution. The emblem of the Fifth National Games for the first time used the expression method of combining Chinese and Western languages, and the "five" character of the fifth session was changed to the Roman character "V", which is also an internationally recognized "victory" code name, symbolizing the great victory on all fronts since the Third Plenary Session of the Eleventh Central Committee.
Six Games Guangdong
The emblem is symbolized by the eye-catching "6", and the runway vividly expresses the rhyme of "sheep". The flame variant of "6" means the Sixth National Games; the three horizontal extensions of the word "sheep" are used as the runway, indicating that the National Games will be held in Guangzhou (Yangcheng).
The Seven Games were co-organized by Beijing in Sichuan and Qinhuangdao
The emblem is a flaming torch, the flame is shaped by the Roman letter VII (seven), and the handle is shaped like a runway, consisting of two opposite "7" characters, indicating the number of terms.
The Eight Games Shanghai
The emblem of the 8th National Games is recombined by the "8" representing the Eighth Games and the Hanyu Pinyin letter "S" representing Shanghai, symbolizing the great reunion of the people of the whole country.
Nine Games Guangdong
The emblem of the Ninth National Games freely outlines a "9", which not only directly conveys the message of the Ninth Games, but also looks like a healthy, energetic and energetic athlete who is stepping into the new century.
Ten Games Jiangsu
The emblem design of the 10th National Games is based on the theme of "Dragon Leaping Tiger Leap". The graphic is derived from the number "10", which means both "10th" and "perfect", as well as a deformation of an "S". The whole figure shows the flying dragon and the coiled tiger and the burning sports flame in a highly generalized way, which is intended to use the artistic image of the tiger and the dragon fighting, reflecting the profound cultural heritage, unique regional characteristics and the distinctive characteristics of competitive sports in Jiangsu, where the Tenth Games are held.
The Eleventh Games in Shandong
The emblem of the 11th National Games is named after "Harmonious China, Vibrant Shandong" and 11 "competitive humanoids" as the main constituent elements. The creativity of the overall graphic of the emblem also incorporates the concept of the traditional Chinese pattern "concentric knot", implying that the National Games will be a sports event of "unity, harmony and consummation".
The 12th Games liaoning
The emblem of the 12th National Games held in Liaoning in 2013 was named after "China's Power, Inheriting the Past and Opening Up the Future". The combination of the sports humanoid and abstract dragon bird shape in the center of the emblem not only focuses on the happy moment when the athletes cross the finish line with their heads held high towards victory, but also freezes on the warm moments of national fitness, people waving ribbons and passionate cheers.
The 13th Games tianjin
The emblem of the 13th National Games in Tianjin in 2017 is named after "Running to the Future", and the main image is composed of elements such as "Tianjin", "Thirteenth", "Humanoid with Open Arms" and "Haihe" to form the shape of "Torch", reflecting the theme of "All The People benefiting the people and Healthy China" of the National Games. The emblem integrates the design elements of the times and fashion with the sports spirit, sports symbols, cultural symbols, and the characteristics of the host city, just like a kaleidoscope, which makes a fashionable expression of Chinese events, sports events, public festivals, and civilization scenes.
During this period, the design of the emblem of the National Games matured, and the maturity of the visual image of the National Games was also the common result of the interaction of social politics, economy, culture, art and other aspects and fields.
The design of the emblem of the National Games reflects the diversity of regional cultures in different host cities. Its display of regional culture also leads to a deeper expression of ideas. These emblems not only reflect the inheritance of the culture of the National Games, but also reflect the logo with regional cultural characteristics, which provides cultural symbol recognition significance for the shaping of the brand image and value recognition of the National Games.
Auspicious
As one of the most familiar public symbols, mascots play an important role in the dissemination of sports, politics, economy and culture. It not only conveys the world view, values and social feelings of different host cities and nationalities, but also reflects the special attitude, psychological needs and value trends of a culture towards the environment, thus evolving into a cultural symbol that can best reflect the differences in cultural forms. The Mascot of the National Games first officially appeared at the 1987 Guangzhou Sixth Games. Since then, the mascot has become an indispensable image element in all national games.
Yangyang (Six Games)
MingMing (Seven Games)
Circle (Eight Games)
Weiwei (Nine Games)
Kirin (Ten Games)
Tarzan Boy (Eleventh Games)
Ning Ning (12th Games)
Zinwa (13th Games)