Hello everyone!
Today's topic is:
How to do a good job of "Mandarin duck matching" with intangible cultural heritage (intangible cultural heritage) in cultural tourism industries such as hotels and homestays, scenic spots, characteristic towns, and tourism and performing arts?
We believe that the relationship between intangible cultural heritage and the cultural tourism industry should be similar to the "Mandarin duck relationship" of a "husband and wife".
Why? Let's dissect it.
First of all:
If the cultural tourism industry wants to have characteristics, it must have certain elements or themes, and the elements and themes of intangible cultural heritage are the only choices for forming the characteristics of the cultural tourism industry;
At this level, the elements and themes of intangible cultural heritage can even form a "natural spouse" relationship with the cultural tourism industry and products without processing, or as the saying goes, the two of them are born with a "husband and wife";
We can deduce it like this:
The cultural tourism industry and products have characteristics, and they have selling points;
With selling points, there is an advantage;
With the advantage, the ability to overwhelm the crowd;
Ability to overwhelm the crowd, your products or services can sell well without hindrance;
Here, the cultural tourism industry first seeks intangible cultural heritage elements or themes, which is a prerequisite.
For example, the cultural tourism industry is equal to a man, if you want to have the next generation (into income), you must take the initiative to "provoke" women to get married, and the "women" of cultural tourism projects are intangible cultural heritage.
Secondly:
Most of China's intangible cultural heritage elements or themes are currently in a state of "being plucked" for a long time;
The meaning of "being plucked" here is that it is usually idle, and it is only on holidays that it is taken out to shake it, so as not to be too thick in dust;
In this way, these intangible cultural heritage elements and themes are equivalent to "leftover women" (neutral words), do not glow "vitality" (the opportunity to have children), and do not produce value (into income);
Here, intangible cultural heritage elements or themes, as opposed to the cultural tourism industry, are in a state of "being stirred".
For example, the intangible cultural heritage elements or themes are equivalent to a mature "woman", she also wants to "get married and have children" (into income), but rarely takes the initiative to "pry" men (cultural tourism projects) to "get married", are in the state of "actively waiting to be picked up" and "being married";
It can be seen that there is no intangible cultural heritage element and theme of "marriage" with the cultural tourism project, and it can only become a "useless thing" that is taken out to "play" during the holidays! It will stay in the "being appreciated" stage forever;
Therefore, intangible cultural heritage elements, themes, it must also find "men" (cultural tourism project relationship) to form a "husband and wife", the formation of "Mandarin duck matching" in order to achieve something!
In summary:
We explained why cultural tourism projects should be combined with intangible cultural heritage elements and themes;
We clarified that their relationship is a pair of "Mandarin Duck" relationships;
We have clarified that whoever wants to have "offspring" (converted into gains) cannot be separated from anyone's relationship.
Understand the relationship between cultural tourism projects and intangible cultural heritage, we will understand the specific projects of cultural tourism such as hotels and homestays, scenic spots, characteristic towns, tourism performances, etc. In the development and operation, we must let the two have a natural organic combination, that is, "Mandarin duck matching".
At last:
Specific to a cultural tourism project, what kind of "Mandarin duck matching" is suitable for doing, here you need to specifically consider the location of the project and its historical background, and then combine market research and positioning to decide.
Ge Liang Intangible Cultural Heritage Cultural Tourism, with the strength of national intangible cultural heritage review experts, specializes in cultural tourism projects and intangible cultural heritage "Mandarin duck matching". No matter what stage of hotel homestays, scenic spots, characteristic towns, tourism and performing arts, etc. (planned to be built, planned to operate in operation), handed over to us to plan, prepare, operate, we can be absolutely competent!
Welcome to inquire!