Today, with the rapid development of world trade, China, as a major participant in world trade, plays a vital role in the world economy. "MADE IN CHINA" is famous all over the world and has greatly improved the living standards of people around the world. As an important destination for Chinese goods to go to sea, Africa has bred world-renowned Chinese enterprises such as Transsion Holdings.
As one of the largest economies in Africa, South Africa's domestic market has amazing spending power. According to authoritative statistics, China has become the largest source of goods in South Africa. It can be said that the people of South Africa are inseparable from "MADE IN CHINA". The vast market of more than 60 million people and the first income level in Africa have made countless Chinese companies earn a lot of money in this land. So, which Chinese goods will be favored by South African consumers? Next, I will briefly take stock of what Chinese products are popular with consumers in South Africa.
1. Tablet
In South Africa, with the rapid development of the economic level, consumers are young consumers and the demand for smart products is also increasing. The relatively high prices of international brands such as Apple have deterred many young consumers, while tablets from China have helped them solve this problem at a good price.
2. Smartphone
Transsion, OPPO, VIVO and other Chinese enterprises have been deeply engaged in Africa for many years, and the Pearl River Delta region represented by Shenzhen has a strong supply chain foundation in the digital electronics industry, providing a large number of cost-effective products for the African market. South Africa, a country with a majority of young people, is popular with Chinese-made smartphones.
3. Mobile phone accessories
With the popularity of the Internet and smartphones in South Africa, smartphone-related mobile phone accessories such as mobile phone cases and mobile phone screen protectors have also begun to become popular, and this trend will continue in the future.
4. LCD TV
With the continuous improvement of local people's living standards, LCD TVs have also become one of the must-have appliances in the home. But buying LCD TVs in local branded stores requires high upfront payments, which is beyond the spending power of many South Africans. Chinese brand TVs such as Hisense and Skyworth have entered the market, made the cake bigger by opening up the sinking market, and occupied a place in the fierce competition.
5. LED lighting products
Lighting is the eternal demand of human beings, and due to the low level of infrastructure maintenance in South Africa, power outages have become a problem that local residents often have to face. As the world's largest producer of lighting equipment, LED lighting equipment with energy storage functions from China has helped many local residents get rid of the darkness.
6. Sportswear
In the past, due to factors such as economic development, the majority of South Africa's population could only afford to wear cheap second-hand clothing from all over the world. South Africans are born with a love of sports and song and dance, and sportswear has always had a huge demand. Chinese sports brands represented by ANTA have entered the South African market and provided high-quality and cheap sportswear for local consumers, which has gained an excellent reputation among local consumers.
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