Editor's note: Since entering the summer, the "heat wave" of Zhangjiajie tourism has continued to rise. Just over a month away from the opening of the first Hunan Tourism Development Conference, Zhangjiajie City, where it was held, was riveted and began to sprint! Strive to make the details more detailed, the service better, the environment more beautiful, and the safety measures more realistic.
RedNet Moment News Reporter Dai Ke Mo Chuning Reported in Changsha
On the morning of August 14, the theme press conference of "Hunan Cultural Tourism in this Decade" was held in Changsha. At the meeting, Li Aiwu, deputy director of the Propaganda Department of the Hunan Provincial Party Committee and secretary of the party leading group and director of the Provincial Department of Culture and Tourism, released a press release to introduce the development of cultural tourism in Hunan in the past ten years.
On the morning of August 14, the theme press conference of "Hunan Cultural Tourism in this Decade" was held in Changsha, at which it was revealed that the first Hunan Tourism Development Conference (hereinafter referred to as the "Tourism Development Conference") was initially scheduled to be held from September 18 to 20. It is not difficult to see that the monthly countdown to the conference is about to be held.
For Zhangjiajie, where the conference is held, every second counts! Wang Hongbin, deputy secretary of the Zhangjiajie Municipal CPC Committee and mayor, said in response to a reporter's question at the press conference: "The whole city of Zhangjiajie has entered a 'wartime state' of all-round sprinting and decisive victory! ”
Since entering the summer, Hunan Cultural Tourism has made a strong recovery, and Zhangjiajie has been hot again. As the autumn of September approaches, Zhangjiajie turns pressure into a driving force and releases the confidence of "decisive battle" with the determination of "sprinting". In the sprint stage for more than a month, what will Zhangjiajie think? Red network moment news reporter for your analysis.
No matter how hot tourism is, the safety measures are not slackened
"Wonderland Zhangjiajie • Peak Fans the World", this is not only the slogan of Zhangjiajie tourism, but also a suitable scene for the current hot tourism in Zhangjiajie.
Zhangjiajie Tianmen Mountain Scenic Area is crowded.
"30 yuan has been scanned code payment, please check it." On August 8, the reporter came to a snack bar in the Tianmen Mountain Scenic Area of Zhangjiajie, and tourists came one after another, and the staff was very busy. In recent days, the store's average daily revenue is nearly 80,000 yuan, and the average daily tourist reception of the scenic spot has exceeded 20,000 person-times.
On the morning of August 9, the small train of the Ten Mile Gallery Attraction was busy, one after another, and the tourists flowed endlessly, and nearly 40,000 tourists entered the Wulingyuan Scenic Area on the same day. That night, tourists waiting to watch the folk drama "Charming Xiangxi" were endless. At present, "Charm of Xiangxi" has resumed to 4 performances per day, each of which is fully booked, and receives more than 10,000 tourists per day.
The data shows that since June, Zhangjiajie tourism has made a strong recovery. Entering the summer transport, Zhangjiajie West Railway Station sends and arrives an average of 20,000 tourists per day; Since June 15, Zhangjiajie Hehua Airport has handled 230,000 tourists. In August, the city's main scenic spots received nearly 100,000 tourists per day.
Zhangjiajie Wulingyuan Scenic Area Tianzi Mountain tourists are endless.
With the Upcoming Travel Development Conference, safety issues have become a top priority in the face of the current peak of passenger traffic. In order to ensure the smooth convening of the conference as scheduled, Zhangjiajie from top to bottom required to do a good job in epidemic prevention and control, traffic safety, food safety, forest fire prevention and other safety and security work.
Especially in terms of epidemic prevention and control, Zhangjiajie has prepared enough homework. "Adhere to the move forward of the pass, strictly enforce various prevention and control measures such as 'three stations and one station', high-speed exits, and implement the early reporting of personnel entering the epidemic-related areas, that is, inspection and management." On August 9, Liu Ge'an, secretary of the Zhangjiajie Municipal Party Committee, presided over a meeting of the leading group and headquarters of the municipal party committee on the prevention and control of the new crown pneumonia epidemic, requiring that the epidemic prevention and control work be strictly grasped and resolutely guarded against the import of this line of defense.
At present, Zhangjiajie Lotus Airport has set up a special class for epidemic prevention and control of 40 people, implemented 24-hour joint prevention and control, and implemented epidemic prevention measures such as temperature measurement, two yard checks, and free nucleic acid for all landing passengers; Zhangjiajie West Railway Station conducts "twice a week" nucleic acid testing for passenger service personnel, realizing three hundred percent of temperature measurement, code verification and mask wearing of passengers entering and leaving the station, and providing free nucleic acid testing for arriving passengers who have trips outside the province within 7 days.
In addition, on the basis of normalizing the prevention and control of the epidemic, Zhangjiajie has fully implemented the time-sharing reservation mechanism for all tourists who enter the main scenic spots for the first time, implemented orderly guidance of personnel according to the reservation information, and reasonably adjusted the time of entering the scenic spots.
Invert the schedule and make the details more detailed
Since March this year, Zhangjiajie has held two city-wide mobilization meetings to strengthen goals, enhance responsibilities, clarify ideas, and gather consensus.
The upper army cuts the plot, and the plan goes first. The reporter believes that under the concerted efforts of the whole city and even the whole province, an activity plan with bright spots, perfect measures and thoughtful details is a strong guarantee for the smooth holding of the Tourism Development Conference and the stunning world.
Renderings of the Seventy-two Strange Buildings in Zhangjiajie.
"In the last month, Zhangjiajie is further refining the plan, deducing the plan, and carefully polishing every link and every detail of the conference." Wang Hongbin said that Zhangjiajie is working with many parties to launch an opening ceremony that will amaze the world.
In order to run the Tourism Development Conference well, Zhangjiajie City has solidly carried out the action of attracting investment and investment, focusing on promoting the autumn offensive of industrial investment promotion. At present, Zhangjiajie is speeding up the construction of key projects of the Tourism Development Conference, and all 110 projects have been started, and the construction schedule has been reversed and the daily inspection has been implemented. At present, the construction of 11 observation projects such as Zhangjiajie Tourism Commodity Industrial Park and Seventy-two Qilou has been basically completed, and the development results of Zhangjiajie's tourism transformation and upgrading will be concentrated.
Diplomats stationed in China walked into the Wulingyuan Scenic Area in Zhangjiajie.
At the same time, Hunan Province and Zhangjiajie City jointly planned 37 "tourism +" activities throughout the year, such as the "May Day" holiday, the four scenic spots in Zhangjiajie free of charge for 11 days, the preferential summer tourism policy in Zhangjiajie, the "Cloud Vertical Ladder" parkour competition in Tianmen Mountain, the Zhangjiajie Top Song Tour, and the "Discover Hunan Tour" for diplomats stationed in China, which became the key to helping Zhangjiajie tourism recover strongly and continuing the popularity of the conference.
Cohesive force, dress up the rich atmosphere of the environment
The reporter recently punched Zhangjiajie and found that not only Zhangjiajie Forest Park, Tianmen Mountain Scenic Area, Maoyan River Rafting Scenic Area and other popular attractions, including Zhangjiajie homestay groups, and even on the stalls of merchant vendors, the vivid and cute mascot of the Tourism Development Conference "Mountain Doll, Salamander Baby" has become a pioneer in welcoming guests, and at the same time, the WeChat emoji has been launched to start the whole network; The tourism slogan of "Wonderland Zhangjiajie • Peak Fans of the World" lit up everywhere and warmed up for the tourism development conference.
Mountain doll and salamander baby emoji online WeChat.
The "dress up project" does not stop there, and the new Zhangjiajie has brought more surprises. Riding on the east wind of the Tourism Development Conference, Zhangjiajie, while promoting the integrated development of tourism and culture, sports and health care, accelerates the construction of smart tourism, 5G communication in urban scenic spots, signage, barrier-free access, style transformation and other projects, and increases the intensity of urban purification, order, greening, lighting and beautification.
As the main venue of the opening ceremony of the Tourism Development Conference, the reporter saw in Zhangjiajie Citizen Square that the flower landscape area was expanded, the river was clearer, and the night view was more beautiful. At present, Zhangjiajie Qixingshan International Tourist Resort has completed environmental governance and restoration, Zhangjiajie Ice and Snow World is undergoing camp decoration, smart tourism, highway east-west exit tourist service center, tourism signage and other tourism development conference guarantee projects have completed the preliminary work, entered the construction stage, 10 areas, 25 important nodes of urban and rural landscape transformation is being promoted in an orderly manner.
Zhangjiajie once again landed on the big screen in Times Square in New York, USA.
Practice the basic skills offline, improve quality and upgrade; Do a good job of marketing classes online and spread widely. On July 25, the 2022 "Discover Hunan Tour" activity for diplomats in China officially concluded in Zhangjiajie, and 15 diplomats from 10 countries in China punched in the field to promote Zhangjiajie's cultural and tourism heritage; From August 4th to 7th, Zhangjiajie once again landed on the 128 broadway screen in New York Times Square, showing the image of beautiful China, which is the third time that Zhangjiajie has landed in Times Square in New York after landing twice in January and June this year; On August 11th, with the theme of "The First Hunan Tourism Development Conference" and "Wonderland Zhangjiajie • Peak Fans the World", the Zhangjiajie tourism image promotion kicked off on the official media platform of China Railway 12306...
The comprehensive development of mobile, rolling and thematic advertising and publicity has allowed more tourists to focus on Zhangjiajie and the first Hunan Tourism Development Conference, making the atmosphere of the conference more intense.
Benchmark first-class, do a better service
Rely on quality competition, win with service. In order to achieve the goal of "running a meeting to revitalize the city, setting up standards and proofing", Zhangjiajie will continuously improve the quality of tourism services in accordance with the standards of world-class tourist destinations, so that tourists can come and linger, enjoy zhangjiajie and fall in love with Zhangjiajie.
The training course on network entrepreneurship for tourism practitioners (live streaming with scenery) was held in Zhangjiajie.
Zhangjiajie is a city based on tourism, standardizing tourism service standards and improving tourism service capabilities is a compulsory course, and front-line practitioners as the "window" of Zhangjia interface for tourists must continuously improve their service capabilities. This year, Zhangjiajie has comprehensively improved the service awareness and skills of practitioners by holding training courses for tourism practitioners on network entrepreneurship (live streaming with scenery) and the 2022 Hunan Tourist Hotel Vocational Skills Competition zhangjiajie regional selection competition.
In addition, Zhangjiajie continued to carry out the special rectification action of "ruling the tourism with an iron fist", explored a new mechanism for the joint administration and politics and law, and created a friendly and civilized tourism environment for tourists. At present, the city has shut down 17 travel agency service outlets that do not meet the civilized service specifications, and issued a "Notice of Punishment for Untrustworthiness in the Tourism Market" to 10 travel agencies.
Wang Hongbin revealed that the first Hunan Tourism Development Conference plans to invite nearly a thousand guests at home and abroad, the conference service strives to be thoughtful, the current reception staff recruitment, college student volunteer recruitment, docent selection and other work has been preliminarily arranged, personnel training, activity layout, hotel arrangement and other work in an orderly manner.
At the critical moment when the conference is about to enter the countdown to one month, countless people are looking forward to Zhangjiajie in the golden autumn of September. At a time when the whole city is working together, safety measures are parallel, projects are innovative, activities are exciting, tourism is booming, and revenue is generating, the reporter believes that we have reason to believe that Zhangjiajie, as the leader of Hunan global tourism and the beautiful business card of Beautiful China, is fully opening the "skill package" of transformation and development, taking the first Hunan Tourism Development Conference as an opportunity to brilliantly present the "beauty of Hunan", show the "fun of Zhangjiajie", and strive to write towards the original intention of "setting up standards and proofing, and running a meeting to revitalize the city".