On August 9, the "2022 Belt and Road Media Cooperation Forum" was held in Xi'an, Shaanxi Province, the ancient capital of the millennium, attracting a lot of attention from Chinese and foreign media and the attention of the world. Leaders of relevant ministries and commissions of central and state organs, experts and scholars, and responsible persons of some state-owned enterprises and private enterprises involved in the joint construction of the "Belt and Road" attended the forum. At this high-level international forum, Wu Rongzhao, chairman of Hongxing Erke Industry, was invited by the organizers and made a keynote speech on the theme of "The Belt and Road" Brand Goes To Sea, Let the World Feel the Style of Domestic Products", focusing on topics such as domestic brands going to sea, telling Chinese stories well, and practicing corporate responsibility.
At the same time, with its outstanding contributions in the construction process of the "Belt and Road", Hongxing Erke was selected as a "Belt and Road" construction case.
Under the "Belt and Road" initiative, the pace of Chinese enterprises "going out" has been accelerating. The "Belt and Road" has brought new valuable opportunities for mainland private enterprises to open up a broad market space and accelerate the pace of internationalization. How can private enterprises better integrate into the development of the "Belt and Road" and seize the opportunities of the times? In his speech, Wu Rongzhao said: Domestic brands to the world is the goal of efforts, we must pay attention to R & D investment and innovation, in order to obtain international competitive advantages; It is necessary to take the initiative to spread Chinese culture and tell Chinese stories well; We must not forget our original intentions, practice brand responsibility, and attach importance to fulfilling social responsibilities.
On July 15, Wu Rongzhao's article "Leading the New Trend of Consumption with High-quality Domestic Products" was published in the People's Daily and resonated with many enterprises. Less than a month later, Hongxing Erke once again spoke out on this world-influential national media. At this forum, Wu Rongzhao's wonderful speech was once again published in the People's Daily, which also provided a useful reference for many private entrepreneurs and domestic brands to integrate into the development of the "Belt and Road".
Attach importance to innovation and research and development, and strive to be synonymous with "China's intelligent manufacturing"
To strengthen Chinese enterprises and make Chinese brands bigger, we must take the road of innovation-driven development. In his keynote speech at the forum, Wu Rongzhao pointed out the importance of R&D innovation of private enterprises. "It is imperative for private enterprises to go international, and the continuous development of domestic brands to the world is the goal and direction for each brand to strive for." In order to better integrate into the construction of the 'Belt and Road', private enterprises should pay attention to their R&D investment and innovation activities, so as to gain a competitive advantage in the international market." ”
As a representative of domestic brands, Hongxing Erke has been focusing on the research of sports science since its establishment 22 years ago, adhering to the spirit of craftsmanship and attaching importance to scientific and technological innovation. In the past two years, Hongxing Erke has deeply increased its weight in the field of scientific and technological research and development, cooperated with national professional sports institutions, and established the "Jike Future Laboratory" to create three major scientific and technological platforms: Qi bomb, Yi Bomb and Qi.
Driven by the three major technology platforms, hand in hand with professional institutions, relying on its own R & D system and high-quality manufacturing level, Hongxing Erke product series has been recognized by more consumers in the market and achieved excellent results.
"Hongxing Erke is a domestic brand, we hope to continuously improve product strength and scientific and technological strength through scientific and technological innovation, new materials and new processes, and bring better products to global users." Wu Rongzhao believes that bringing better products to global consumers should become the common pursuit of Chinese brands, and he proposed that more Chinese brands work with Hongxing Erke to "empower high-quality development with intelligent manufacturing, show the charm of 'China's intelligent manufacturing' to the world, and contribute China's scientific and technological strength to the world." Let the Chinese brand become the best synonym for 'China's intelligent manufacturing' and launch the 'China intelligent manufacturing' brand. ”
Show the style of domestic products and tell the story of China
Chinese brands and products go global, not only bring product technology to the international market, but also represent China's national image and the spirit of Chinese. Overseas, each of us and every brand is a "Spokesperson for China's Image".
In this regard, Wu Rongzhao deeply agreed, he said that as witnesses to the Chinese story, we should become the disseminators of Chinese culture and the promoters of China's image. Private enterprises have become an important force in the global dissemination of Chinese culture, and while the products "go to sea", they should also promote the cultural "going to sea" and enhance the global influence of Chinese culture.
Clothing is one of the most intuitive ways to express culture and aesthetics, and it is also a "walking national culture". Wu Rongzhao proposed that clothing can drive culture out of the country, so that countries and regions along the "Belt and Road" and even the world can feel the style of Chinese culture and fashion.
Born in Quanzhou, the starting point of the "Maritime Silk Road", Hongxing Erke also has the blood of cultural exchanges flowing in its blood. Once known as the "largest port in the East", this became a "popular attraction" in Marco Polo's travels. Quanzhou rose and flourished in the 10th to 14th centuries AD, made great contributions to the development of East and Southeast Asia, and played an important role in world cultural and economic exchanges. History is always similar. In the fight with the waves of the sea, countless Jinjiang brands have tempered their self-will, cast the spiritual trait of "love to fight and dare to win", and written a chapter in the development of "Jinjiang experience".
Standing in Quanzhou today, the historical scene of "merchants of all countries in the sound of rising seas" has once again been revitalized under the "Belt and Road" strategy. In the midst of strong national strength and the rise of culture, in quanzhou, the "starting point of the Sea Silk Road" in the 21st century, the re-intersection of time and space, Hongxing Erke also takes cultural exchange and inheritance as its brand mission. In recent years, domestic cultural self-confidence has also prompted "Generation Z" consumers to embrace the wave of new domestic products, and domestic brands represented by Hongxing Erke have touched the deep connotation of national self-confidence in the contemporary expression of traditional culture.
As a member of a private enterprise, Wu Rongzhao and his team are also constantly consolidating the core competitiveness of the brand and integrating culture into products. In recent years, Hongxing Erke has successively launched joint products with domestic institutions such as Henan Museum, Sanxingdui Museum, and China Aerospace, holding hands with well-known IP such as the glory of the king and one person, and embracing the trend of youth.
At the hongxing Erke Youth Co-creation Design Competition, which has just ended, with the theme of "Xingmang", from the ancient myths of Nuwa and Houyi, to the history of the complete return of Zhao and Jingzhong to serve the country, Hongxing Erke encouraged young designers to draw inspiration and energy from every brilliant figure who has cast the glorious civilization and spiritual backbone of China.
Whether it is a joint name or a co-creation, Hongxing Erke is creating the aesthetics of a new era of Chinese culture, carrying forward the spirit of the Times and the feelings of home and country of the Chinese nation, showing the new strength of China's contemporary domestic products, creating high-quality domestic products, and leading a new wave of consumption. Drawing the essence from Chinese history and culture, in the process of integration, Hongxing Erke injects new Chinese cultural genes into the products, so that the national style culture can be better inherited and spread more widely.
Practice brand responsibility and fulfill corporate social responsibility
The times have created great enterprises, and enterprises have achieved great brands. This is especially evident in Hongxing Erke.
"The growth of the enterprise benefits from the great era, and consciously fulfilling social responsibility is the mission and responsibility of each domestic brand." Wu Rongzhao said that as a domestic brand, Hongxing Erke is well aware that the fate of enterprises and the development of the country are inseparable, "Hongxing Erke is the beneficiary, but also should be a practitioner." ”
At the recent "Unexpected Encounter • Hongxing Erke Thanksgiving Growth Day" activity, the domestic brand donated a total value of 100 million yuan to the Fujian Welfare Foundation for the Disabled to set up the "Hongxing Has Love • Help the Disabled" project, which is used to help the disabled and families in difficulty improve their quality of life and share a better life. This also allows #Hongxing Erke to donate another 100 million # quietly on Weibo hot search.
It is better to teach people to fish than to teach people to fish, and at the same time as "wild donations", Hongxing Erke also actively practices to promote local employment and help local long-term sustainable development. Last year, Hongxing Erke successively built a shoe industrial park in Sui County, Shangqiu, Henan, and at the same time, expanded the garment production base in Sichuan and built a garment production base in Hetian, Xinjiang, contributing to the promotion of local industry and economic development and the expansion of employment.
In his speech, Wu Rongzhao solemnly said: "In the follow-up, we will continue to make industrial investment in the central and western regions, promote development, increase employment, improve people's livelihood, and join hands in common prosperity to plunge into the country's grand strategy of developing the central and western regions with practical actions."
Love knows no bounds. While actively promoting domestic public welfare undertakings, Hongxing Erke also puts public welfare in a broader perspective while "going to sea". Since 2018, Hongxing Erke has further increased the amount of donations and expanded the scope of donations to cover countries such as Ethiopia, Kenya, Uganda, Sao Tome and Principe along the "Belt and Road".
"While disseminating products and culture, Hongxing Erke also hopes to contribute to the transmission of Chinese brand love." Wu Rongzhao said that in the future, Hongxing Erke will continue to respond to the major initiatives of the "Belt and Road", actively seize development opportunities, and improve the quality of life of consumers at home and abroad with good products, "tell the Chinese story with good brands, continuously enhance the influence and reputation of China's intelligent manufacturing, and contribute to the new style of Chinese brands." ”
Flowing from the long river of history to the 21st century, the "Belt and Road" has a long history. Standing on the road of national rise and the rejuvenation of the "Chinese Dream", the "Belt and Road" is calling on this domestic brand to fulfill its historical mission. With scientific research and innovation to promote "China's intelligent manufacturing", with brilliant culture to tell the "Chinese story", with social responsibility, show the big country brand "domestic goods responsibility", with Hongxing Erke as the representative of many domestic brands in the past and successor, will surely make the "Belt and Road" shine the light of the new era.
Source: Consumption Daily