Xianyou Wendan grapefruit: Xianguo is of good quality and technology is beneficial

On August 7, in the orchard of Xianyou County, Fujian Province, the enthusiasm of party members and cadres to help wendan grapefruit production was high, and actively carried out the "I have mu of land in the countryside" claim activity. Party members and cadres of organs took the lead in recognizing funds and buying, calling out the "Xianguo" brand with practical actions, taking the road of rejuvenating agriculture with quality, and helping rural revitalization.

Xianyou Duwei Wendan grapefruit, together with Guangxi Shatian grapefruit and Chongqing Liangping grapefruit, is known as the three famous grapefruit in China, and is one of the four famous fruits in Putian City. It is praised as "seedless grapefruit", the appearance of the large scale, the color of the green and yellow, known for the tender flesh, sweet and delicious, medicinal food and two suitable for both. Xianyou Wendan grapefruit has successively won the titles of "Fujian Province's Top Ten Regional Public Brands of Agricultural Products" and "National Geographical Indication Protection Products", becoming a pillar industry of local agriculture and a "rich fruit" for farmers to increase income.

Strengthen the base to cultivate the brand

Duwei Wendan grapefruit is a unique famous fruit in Xianyou County, and is also a national geographical indication product, which has been cultivated in Xianyou County for more than 160 years. Wendan grapefruit was successfully cultivated by Wu Dengqing, a Wenju person in Xianyou County, and Danjiao, a puxian opera name, named after the identities of the two, and then spread to neighboring villages by high-pressure method.

In 2002, Duwei Wendan Grapefruit Base was included in the "Spark Plan" project by the State Science and Technology Commission, and in 2004, it was awarded the project of the former Ministry of Agriculture's South Asian Tropical Crops Famous Base. In 2010, the scope of protection of Duwei Wendan grapefruit product protection was the administrative area under the jurisdiction of two townships, including Duwei Town and Daji Town, Xianyou County, Fujian Province. After entering the new era, Longhua, Laidian, Bangtou and other towns have also been introduced, and the scale of planting degree of Weiwen Dan grapefruit in the county once reached 35,000 mu. As a result, Xianyou has focused on cultivating the Wendan grapefruit industry as a pillar industry of "one county and one product" for the rich people.

At present, Xianyou County relies on the Xianyou County of Fujian Province to build a provincial-level modern agricultural demonstration park of 10,000 mu. The Bayi grapefruit farm under the cooperative now grows more than 2,000 mu of Wendan grapefruit, and has become the benchmark of the flavor and quality of Xianyou Wendan grapefruit with five "unified" management of unified seedling supply, unified production standards, unified quality standards, unified grading packaging, and unified picking time.

As the "hometown of China's Wendan grapefruit" and the main production area of Wendan grapefruit, Duwei Town adheres to green production, implements fine control, "one product and one code", and establishes a full traceability system to provide a strong guarantee for promoting the intensive and standardized production process of Wendan grapefruit products and creating safe and high-quality famous and excellent fruits. Today, Duwei Wendan grapefruit is not only sold to Beijing, Shanghai, Guangzhou and other cities, but also exported to Southeast Asia.

Liu Kunyong, a large fruit grower in Xiangxi Village, Duwei Town, opened Direct Sales Departments of Wendan Grapefruit in Putian and Xianyou Urban Areas, and his Xianxi brand old grapefruit was in short supply. Summing up his experience, he said: "Others sell grapefruit, I sell brand." Liu Kunyong united more than 10 large production and operation households to build the Xianyou Duwei Xianxi Fruit Industry Cooperative, which integrates loans, financing, exports and other functions, and strengthens the "quality xianguo" in the form of fruit farmers.

Scientific planting yields benefits

In the modernization of agriculture, science and technology is the key, and Xianyou pays attention to improving the scientific and technological gold content of Wendan grapefruit. Liu Kunyong introduced that the young Wendan grapefruit tree grows vigorously, the amount of branches is large, the canopy expands rapidly, and the grapefruit generally enters the fruiting period in about 3 years, but most of the nutrients of the grapefruit tree are supplied to the branches and leaves in the early stage, and the grapefruit peel is thick. In order to improve the yield of grapefruit and increase the taste and sweetness of the fruit, after entering the fruiting period, it is generally circumcised once a year, "3 + circumcision number", that is, the higher the age of the Wendan grapefruit tree, the more mature the teak tree, the thinner the skin, and the finer and sweeter the flesh.

Every year from March to May, The Bentan grapefruit will blossom, and the grapefruit tree in full fruiting period will have thousands of flowers in a single grapefruit tree. If each flower is normally fruited, it will consume a lot of nutrients, and finally there will be a situation of "full of tree flowers and half of the tree fruit". To this end, wendan grapefruit main production area strict cultivation process standards, according to the variety characteristics of each grapefruit tree, tree age, tree shape, flower size, tree strength and other objective factors, in accordance with the principle of zeroing and tidying, weak and strong, to the head and tail to leave the middle of the flower, to ensure the reasonable load of the grapefruit tree.

Duwei Wendan grapefruit can be used in medicine from leaf to root, and is known as "natural canned fruit". In terms of cultivation technology and scientific management, the Xianyou County Government organized fruit farmers to grasp rational colonization and lay a good foundation; Scientific fertilization to promote fast-growing and productive production; Shaping and pruning to cultivate productive crowns; Expand the hole to improve soil fertility; Reasonable planting to improve soil organic content; Cultivate deep ploughing, ripen the soil, ring peel to promote flowers and fruits, and increase unit yield; Topdressing outside the root, growth regulation, improving fruit set rate; Integrated pest control and pest control to maintain strong tree posture; Strengthen timely picking, graded packaging and storage, pay attention to safety and health and other 10 links.

"The most important thing for the fruit industry is to improve the scientific and technological content of the products, and focus on doing a good job in science and technology to benefit farmers." Yu Zhicheng, president of the Wendan Grapefruit Association of Duwei Town, introduced that since its establishment, the association has successively compiled three Wendan grapefruit production management technical standard texts such as "Standard Complex", "Seedling Cultivation Technical Specifications" and "Cultivation Technical Specifications", so that the production of Duwei Wendan grapefruit has developed in the direction of scientific quality and efficiency; At the same time, it also insists on opening a science and technology consulting store and accepts consultation from grapefruit farmers all year round; Establish hook households, organize agricultural technicians to provide on-site guidance, and help solve production problems; Establish fast-growing and high-yield demonstration films, high-yield and stable-yield demonstration films, standardized management demonstration films, and ecological orchard demonstration films, and gradually promote them from point to point to achieve fast-growth and high-yield stable production and high quality.

Take full care of the golden business card

Xianyou Wendan grapefruit, which enjoys the reputation of "Qing court tribute", is a famous agricultural product of the province and a national green food. In November 2007, Duwei Town was rated as "China's High-quality Pomelo Base Township" by China Fruit Circulation Association, and successively won the honors of "China (Beijing) International Agricultural Expo Famous Brand Product", "China Agricultural Product Regional Public Brand", "National Famous And Excellent New Agricultural Products", etc., and was included in the "China Native Specialties Yearbook".

In order to fully protect this gilded business card, Duwei Town has increased the publicity and guidance of the majority of fruit farmers in the production of high-quality grapefruit, given full play to the service function of the town Wendan grapefruit association, grasped the comprehensive treatment of pollution in the place of origin, encouraged fruit farmers to apply green non-toxic organic farm manure, and strictly inspected and tested Wendan grapefruit, and exported products were uniformly pasted with anti-counterfeiting trademarks to prevent infringement and counterfeiting and ensure product quality.

During the epidemic last year, Xianyou County cooperated with Southeast Network, Pinduoduo, Fujian Radio and Television Station, and China Central Radio and Television Station to hold five public welfare live broadcast activities to help farmers, with a total of more than 5 million viewers. In the form of "live broadcast + e-commerce + helping farmers", we will promote the sales of Wendan grapefruit, directly driving online sales of more than 2,000 tons, and ensuring that grapefruit farmers increase their yields and income.

At present, less than two months away from the harvest of Wendan grapefruit, Xianyou County insists on using industrialization ideas and open thinking to grasp the marketing of Wendan grapefruit, relying on e-commerce platforms such as Xianyou Good Goods Sharing Live Broadcast Base and Tmall Xianyou Live Broadcast Base to open up marketing networks; At the same time, we will deeply implement the "going out" strategy of Wendan grapefruit, hold Wendan grapefruit promotion meetings and exhibitions throughout the province, establish an international market information network, expand the influence of the "Xianguo" brand, and enhance the overall efficiency of Wendan grapefruit.

■ Reporter's Note

In recent years, Xianyou County has accelerated the construction of Duwei Wendan Grapefruit Cultural and Creative Industrial Park, Wendan Grapefruit Exhibition and Sales Base, Science Popularization Base, Planting Base, Internet of Things Center, Ten Mile Grapefruit Corridor, and supporting infrastructure to achieve industrialization, specialization, standardization and green development of Wendan grapefruit; Make good use of ecological advantages to cultivate new industries and new formats such as teak garden tourism, cultural tourism, and homestay catering. As of 2021, there are 212 registered production and sales entities of Duwei Wendan grapefruit, of which 5 Wendan grapefruit production entities have obtained green food certification and 13 have obtained pollution-free certification.

Under the joint initiative of local governments and live broadcast bases such as Pinduoduo, Tmall, xianyou good goods, etc., a wave of blowout store openings by Wendan grapefruit farmers has recently been set off, and the sales of many newly settled stores have exceeded 10,000 or even 100,000 pieces; Platform fruit head, waist merchants also began to Sell Wendan grapefruit category, the 10 billion subsidy channel also put on the shelves of Wendan grapefruit, Xianyou County's Wendan grapefruit opened the "online Xianyou" days, effectively improving the overall benefits of Wendan grapefruit, driving farmers to increase their income and become rich.

Industrial prosperity is the foundation of rural revitalization, at present, Xianyou County promotes the development of agricultural modernization according to local conditions, fully implements the "special" and "excellent" strategy, expands and strengthens the characteristic agricultural industries such as Tail Wen Dan grapefruit, promotes the demonstration construction of "one county, one industry" and "one town and one product", strengthens the rural collective economy, and helps rural revitalization.