On August 9, there was news that a series of accounts such as Lilac Garden Weibo Matrix "Lilac Garden", "Lilac Doctor", "Lilac Mother", "Lilac Life Research Institute", "Lilac Garden Medication Assistant" and so on were all banned "for violating relevant laws and regulations". In response to this news, the staff of Lilac Garden responded by default that some of the company's social media accounts were temporarily adjusted due to platform requirements and banned for 30 days. After the news came out, it immediately caused a heated discussion in the society.
The lilac garden has aroused such a high degree of attention this year for the second time. Just 4 months ago, Lilac Garden was once screened for posting "Don't Eat Lianhua Qing Plague prevention new crown" on multiple social platforms, including Weibo. However, compared with the previous "pulling" on Traditional Chinese medicine standing on a high position, this time is undoubtedly "planting the head".
According to Weibo search records, Lilac Garden has at least 19 Weibo accounts that have been certified by institutions (as shown in the figure below), and the number of fans gathered exceeds 9 million. However, not all accounts are active. As of the time of the ban, the only accounts that accept the vast majority of fans and are mainly active are Lilac Doctor, Lilac Garden, Lilac Mother, Lilac Medication Assistant and Lilac Talent. The weibo updates of other accounts such as "Come and ask Dr. Lilac" and "Lilac Garden Tumor Time" are mostly stuck before 2020, and even the update records stay in 2014. And I don't know if It is Lilac Garden that deliberately stranded several Weibo accounts that are not active, and many account interfaces show that "the qualification of the enterprise has not undergone annual review", and Blue V is no longer leaning over.
The number of followers of Lilac Garden's main Weibo account exceeded 9 million
The banned Weibo accounts include all the accounts active in the mainstream of Lilac Garden (pictured below). And it is not difficult to see that the Weibo accounts such as Lilac Doctor, Lilac Garden, Lilac Mother, Lilac Life Research Institute and Lilac Garden Medication Assistant, etc., the Weibo update time is mostly between August 5 and 8. According to the timeline, look at the WeChat public accounts such as Lilac Garden, Lilac Doctor, Lilac Mother, Lilac Life Research Institute, etc. in the past, and the content update time is basically consistent with the above time.
For the specific reasons for the "silence" of the social platform account, The Lilac Garden has not yet come forward to make any response and explanation. Xiaobian is here to wait and see the follow-up development of the situation.
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About the Lilac Garden
According to the information on the official website, Lilac Garden is a digital medical and health technology enterprise in China, which was originally established in 2000. So far, it has received several rounds of financing, including Shunwei Capital, Tencent, Hillhouse Capital, DCM China, etc. In 2018, the number of lilac doctor new media matrix fans exceeded 30 million, and in December 2020, lilac garden completed a financing of 500 million US dollars, led by Trusttrust, and followed by Tencent and Hillhouse Venture Capital.
Lilac Garden has a number of application scenarios for different demand ports. Among them, the public part mainly covers health application scenarios such as health science popularization, knowledge services, online consultation, health product e-commerce and offline diagnosis and treatment; The professional end of doctors mainly focuses on the growth path of doctors' professions, and opens up exchange and application scenarios such as academic exchanges, continuing education, medication guidance, and career development.
Lilac Garden Financing Process:
· In 2010, the first round of financing, the INVESTMENT OF THE US capital "DCM Capital", reached a scale of 2 million US dollars;
· In 2012, the B round of financing, led by Shunwei Fund and followed by DCM, reached 10 million US dollars;
· In 2014, the C round of financing, Tencent, the scale reached 70 million US dollars;
· In 2018, the D round of financing, undisclosed, the scale of investment reached 100 million US dollars;
· In 2020, the E round of financing, led by Trusttrust, followed by Tencent and Hillhouse Venture Capital, raised US$500 million.